1 / 41

Crowdsourcing & New Media Innovation Her du undrat vad som hände med den digitale ekonomin?

Crowdsourcing & New Media Innovation Her du undrat vad som hände med den digitale ekonomin? . Menno van Doorn & Jaap Bloem VINT Research Institute for the Analysis of New Technology. What is so difficult about innovaton? Is your organization innovative enough?. Crowdsourcing:

elke
Download Presentation

Crowdsourcing & New Media Innovation Her du undrat vad som hände med den digitale ekonomin?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Crowdsourcing & New Media InnovationHer du undrat vad som händemed den digitale ekonomin? Menno van Doorn & Jaap Bloem VINT Research Institute for the Analysis of New Technology

  2. What is so difficult about innovaton? • Is your organization innovative enough?

  3. Crowdsourcing: What’s the idea?

  4. Crowdsourcing @ Lego Lego Boeing 7893

  5. @ Boeing Lego Boeing 7893 Boeing 787

  6. @ KLM Lego Boeing 7893 Boeing 787

  7. What’s the idea… • Make use of the creative intelligence of the outside world • Inventors that get out of their ivory towers • Driven by simple technology

  8. http://www.wired.com/wired/archive/14.06/crowds.html

  9. Milk the masses

  10. Workshop 10 minutes Crowdsourcing @Boeing, @Lego, @KLM • Which differences do you see? • What similarities do you see?

  11. Many companies are doing it…

  12. Goldcorp Within 1 month: More than 1000 virtual prospectors 50 countries 110 new targets, 50% previouslyunidentified 80% yielded gold • $575,000 prize money • 400Mb data • 55,000 acres to explore • Within a few years: • From a $100 million company into a $9 billion juggernaut

  13. Cambrian house

  14. Nine Sigma

  15. Nasa NYC Department of Finance

  16. Crowdsourcing concepts Simple Complex Money incentive No Money Do It Yourself With a broker

  17. Crowdsourcing & New Media InnovationHer du undrat vad som händemed den digitale ekonomin? Menno van Doorn & Jaap Bloem VINT Research Institute for the Analysis of New Technology

  18. Workshop 5 minutes • How can you use crowdsourcing in your organization Write down as many ideas as possible

  19. Workshop 15 minutes • Discuss within your group your list of ideas on crowdsourcing • Choose the 2 best ideas in your group

  20. The Origin of Crowsourcing

  21. We invented the chumby because we, like most people we know and especially like most younger people we know, have at least two often-incompatible lives. We have our real life: being with our family, friends and co-workers; doing activities; running errands; making dinner; We also, and increasingly, have our Net life: answering email; posting to our blogs; sharing digital photos or the latest joke; and just letting Web whimsy wash over us.

  22. Four questions

  23. 1. Do you have the competences?

  24. 2. Where are the boundaries?

  25. 3. Do you dare to trust the masses?

  26. 4. Who ows the innovation?

  27. Workshop 15 minutes You are now your company’s first Director of Crowdsourcing 1. How would you start? What is step 1? 2. What are the obstacles you will find on the road in implementing crowdsourcing?

  28. New Media Innovation Me the Media

  29. From the cellar to the body

  30. Case: Dell Sucks, Dell Pisses me off

More Related