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Online Readers Advisory. Michele McGraw and Jody Wurl. Isn’t RA about books? The role of social software with RA services. Go where your customers are Keep track of what you’ve read and reviewed Connect with other readers Read, write and share book reviews
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Online Readers Advisory Michele McGraw and Jody Wurl
Isn’t RA about books? The role of social software with RA services • Go where your customers are • Keep track of what you’ve read and reviewed • Connect with other readers • Read, write and share book reviews • Meet authors connecting with readers • View book trailers on YouTube
There’s so much out there! How to manage online RA resources • Start small, and be selective. • Try new resources and see how they work for you, or might work for your customers. • Balance what works for your personal needs and what you need to manage work-related resources. • Scan, skim and comment • Use RSS feeds & aggregators • Use author alerts and similar tools
Social Software Examples • Nings • Flickr • Library Thing • Facebook • MySpace • Shelfari • Good Reads
LibraryThingwww.librarything.com • Keep track of your reading • Accessible at Information Desk • Add tags, reviews • Connect with readers with similar interests • Social features • Shared cataloging, “Common Knowledge” • Sense of community
Facebookwww.facebook.com • Iread • Post what you’re reading & want to read • Share reviews & comments • LibraryThing • Post your most recent books • Visual Bookshelf • Groups and events • Fan Pages
MySpacewww.myspace.com • Author and publisher pages • Forum for Literature • Groups for Literature & Arts • Online book clubs
What other resources are out there? • Google Books www.books.google.com • Book search and My Library • Link to your library or bookstore • Partner program & Library project • Shelfari www.shelfari.com • Create a ‘shelf’ • Can embed in a blog, social site, etc. • Connect with similar readers, share reviews, etc. • Links to amazon.com for purchasing
Now that I have an aggregator, what can I do with it? HCL and other libraries are using RSS to let customers know about new materials. Check HCL’s RSS options to your aggregator so you can see what’s new (especially since you may not see it on the shelf!) Use it to keep track of new book reviews, author blogs, upcoming events, and trends.
Blogs, Wikis and more • The Reader’s Advisor Online blog • Book Lust • Readers Advisory wiki • BookSpace • BookSlut webzine
Some of our favorites • Michele’s favorites • LT blogs • HCL new materials • Some RA blogs • Some library trends blogs • Some news & tech blogs (and why they’re RA) • Jody’s favorites • Favorite author blogs • Some library and technology blogs • YALSA and other professional organizations
What tools is HCL using to connect with readers? • New materials on RSS • Twitter and microblogging of events • BookSpace • Blogs with customer comments on the website
What does the future hold for RA? • Increased reader-to-reader connections • User-created content • “Long Tail” effect • Even more niches and micro-trends • Harder for libraries to ‘stay current’ and to meet customer’s requests • Increased connections between print, audio/video, and online