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Digital 2011 Taiwan (December 2011)

Everything you need to know about mobile, internet, social media, and e-commerce use in Taiwan in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2011 Taiwan (December 2011)

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  1. SOCIAL, DIGITAL? AND MOBILE IN? TAIWAN? we are social? DECEMBER 2011?

  2. TAIWAN? 23,197,947 ? TOTAL POPULATION? 78%? 22%? URBAN? RURAL? 16,147,000 ? INTERNET USERS? 70 %? INTERNET PENETRATION? 11,163,900 ? USERS ON TOP SOCIAL NETWORK? 48 %? SOCIAL NETWORK PENETRATION? 25,412,000 ? MOBILE SUBSCRIBERS? 100+ %? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

  3. MORE THAN? HALF? OF TAIWAN’S INTERNET? USERS ARE AGED OVER 40? we are social? SOURCE: RDEC, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011?

  4. THE AVERAGE TAIWANESE? INTERNET USER SPENDS? 170 MINUTES? ONLINE EACH DAY? we are social? SOURCE: RDEC, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011?

  5. SOCIAL NETWORK USER NUMBERS IN TAIWAN:? FACEBOOK? 11.2 M? WRETCH? 9.8 M? we are social? SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER?

  6. FACEBOOK DEMOGRAPHICS IN TAIWAN? 55-64:? 2%? 65+:? 1%? 45-54:? 5%? 13-17:? 13%? 35--44:? 15%? MALE:? 51%? FEMALE:? 49%? 18-24:? 28%? 25-34:? 36%? we are social? SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011?

  7. TOP FACEBOOK PAGES IN TAIWAN? #? 1? 2? 3? 4? 5? 6? 7? 8? 9? 10? BRAND PAGE? 7-ELEVEN? !統一星巴克咖啡同好會! GROUPON TAIWAN? ?MUJI ?????????? !台灣麥當勞官方粉絲團! BOOKS.COM.TW ???????? ?????? (RAKUTEN ICHIBA TAIWAN)? 7-ELEVEN???? COLD STONE CREAMERY ??????? KKBOX? LIKES? GROWTH? 3.85%? 2.50%? 4.93%? 1.70%? 2.26%? 1.15%? 3.99%? 14.69%? 0.66%? 5.02%? 1,569,323 ? 847,121 ? 335,118 ? 330,820 ? 321,769 ? 286,389 ? 260,254 ? 252,220 ? 243,678 ? 242,691 ? we are social? SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011?

  8. 86%? OF TAIWANESE WEB USERS VISIT BLOGS? EACH MONTH – THE HIGHEST IN THE WORLD? we are social? SOURCE: COMSCORE?

  9. TAIWAN IS ALSO HOME TO THE MOST? ACTIVE BBS COMMUNITY IN THE WORLD? we are social? SOURCE: ASIA DIGITAL MAP?

  10. NUMBER OF REGISTERED USERS ON? TAIWAN’S PPT BULLETIN BOARD SYSTEM:? 1,500,000? we are social? SOURCE: ASIA DIGITL MAP?

  11. PPT’S USERS MAKE? 40,000? NEW POSTS EACH DAY? we are social? SOURCE: ASIA DIGITAL MAP?

  12. 75%? OF TAIWANESE WEB USERS WATCH? ONLINE VIDEO EACH MONTH? we are social? SOURCE: NIELSEN?

  13. HALF? OF TAIWAN’S POPULATION? WATCHES ONLINE VIDEO? (! )! MORE THAN? we are social? SOURCE: BASED ON DATA FROM NIELSEN AND INTERNET WORLD STATS?

  14. 55%? OF TAIWANESE INTERNET? USERS PLAY ONLINE GAMES? we are social? SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARDBOOK, 2011?

  15. $? ? 26%? OF TAIWANESE WEB USERS? USE ONLINE BANKING? we are social? SOURCE: RDEC, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011?

  16. VALUE OF TAIWANESE E-COMMERCE IN 2011:? US$ 11,300,000,000? we are social? SOURCE: TAIWAN TODAY?

  17. THE AVERAGE TAIWANESE? ONLINE SHOPPER ADDED ? US$ 4,000? TO CREDIT CARDS THROUGH? INTERNET SHOPPING LAST YEAR? we are social? SOURCE: VISA?

  18. 51%? OF PEOPLE IN TAIWAN? OWN A SMARTPHONE? we are social? SOURCE: INTERNATIONAL DATA CORP., AS CITED IN TAIWAN NEWS?

  19. DISCLAIMER AND IMPORTANT NOTES This report has been compiled by We Are Social Ltd (“We Are Social”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While We Are Social strives to ensure that all data and charts contained in this report are, as at the time of publishing, accurate and up-to-date, We Are Social shall not be responsible for any errors or omissions contained in this report, or for the results obtained from its use. flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of We Are Social, or any of the featured brands, nor any of those organisations’ partners, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. employees or agents shall, to the fullest extent permitted by law, be liable to you or anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. affiliates, This report may contain references to third parties, however this report does not endorse any such third parties or their products or services, nor is this report sponsored, endorsed or associated with such third parties. All information contained in this report is provided “as is”, with no guarantee whatsoever of its accuracy, completeness, correctness or non- infringement of third-party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. This report contains data, tables, figures, maps, This report is provided with the understanding that it does not constitute professional advice of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither We Are Social nor any of the brands or organisations featured or cited herein, nor any of their partners, affiliates, group companies, or services This report is subject to change without notice. To ensure you have the most up- to-date version of this report, please visit http://datareportal.com/

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