180 likes | 486 Views
E-commerce and Website Development: Hype … and Reality Ka-Neng Au Rutgers University 30 March 2002 Introduction National IT policy Investment in network infrastructure Emphasis on human resource development for IT E-commerce hype … E-commerce is profitable … Shopping is easy …
E N D
E-commerce and Website Development: Hype … and Reality Ka-Neng Au Rutgers University 30 March 2002
Introduction • National IT policy • Investment in network infrastructure • Emphasis on human resource development for IT
E-commerce hype … • E-commerce is profitable … • Shopping is easy … • E-commerce is secure … • M-commerce is the future …
E-commerce is profitable … • $32.6 billion in 2001 U.S. sales • +19.3 % annual growth • all retail sales only + 3.0 %
… but only for the few • Only 1% of retail sales • High cost of acquiring new customers • Low click-through rate for banner ads • Inefficient supply chain management
Successful strategies • “bricks and clicks” • Online partnerships • Technology upgrades
Shopping is easy … • just point and click
… but paying is hard • Forms, forms, forms • Privacy concerns • Security fears • Shipping costs
Successful strategy: Digital wallets • Acceptable to buyers and sellers • Easy to understand and use • Low overhead per transaction • Secure and resistant to fraud
E-commerce is secure … • … for consumers
… but not for merchants • Break-ins • Distributed denial of service • E-mail bombing
Necessary strategies • Firewalls to restrict access • Frequent password changes • Re-routing of network traffic • Removal of abused services
M-commerce is the future … • … everyone has a hand phone
… but not the near future • Limited screen display • Limited speed of transmission • Limited services available • Limited size of keyboard
Successful strategy:m-cash • Small purchases • Brief transactions • Charged to phone bill
Necessary strategy:Privacy policy • Notice – of a privacy policy on the site • Choice – for the use of personal information • Access – to your own information • Security – of information storage
Promising technology:e-markets • Online intermediary between buyers and sellers • Trading hubs for vertical markets • Potential for cost savings
au@newark.rutgers.edu http://newark.rutgers.edu/~au/bahria.htm http://newark.rutgers.edu/~au/bahria.ppt