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How to Increase Social Media Engagement

Although social media engagement has dropped by 50% over the last three years, 92% of marketers still believe that social media is vital to their business. This is probably because social media marketing doubles the conversion rate compared to traditional outbound marketing methods. <br>Why? Because social media engagement strengthens brand loyalty, builds customer-brand relationships, and increases word-of-mouth advocacy, which is a much more effective conversion tool than advertising.

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How to Increase Social Media Engagement

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  1. Use Facebook to Increase Conversion Rates Facebook ads get 22 billion clicks a year, and those ads reach a total of 1.6 billion active monthly users. It’s clear Facebook is an attractive channel for advertisers. Here are some methods we practice to use Facebook to increase conversion rates. Targeting Facebook’s targeting capabilities offer a scary amount of information – which is great for advertisers. Facebook’s targeting options are immense, allowing you to pinpoint highly specific audiences that are likely to buy into your brand. To make this happen, you’re going to layer targeting options to reach highly focused audiences and create ads specific to them. Remarketing Facebook optimizes ads for a wide range of campaign objectives. You’ll be asked what your advertising goal is as soon as you go to create an ad. This includes a Conversions objective which allows you to target new and previous visitors based on actions they take on your site, in a similar way to AdWords remarketing. Facebook Pixel Facebook Pixel is a tracking code (like AdWords cookies) that allows you to track users and target them with remarketing ads. This is how you track user actions through your conversion objectives, which I mentioned earlier. Custom Audiences To create a Custom Audience you upload email lists and Facebook finds the accounts of those people, allowing you to target them with ads on Facebook. You can upload your email marketing lists and target your existing customers, whether they initially came from Facebook or not.

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