1 / 24

FRANCHISING: PROMOTER OR INNOVATION KILLER?

FRANCHISING: PROMOTER OR INNOVATION KILLER?. Just a Background… since 1994. Business Franchise International Growth last 4 years Actual Nr stores New Stores 2012 Franchise vs Direct Pipeline for 2013. FRANCHISING??. PROVEN CONCEPT. REPLICABLE. SCALABLE. WHY FRANCHISE?.

Olivia
Download Presentation

FRANCHISING: PROMOTER OR INNOVATION KILLER?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. FRANCHISING: PROMOTER OR INNOVATION KILLER? Just a Background…since 1994 • Business • Franchise • International • Growthlast 4 years • Actual Nrstores • New Stores 2012 • Franchise vsDirect • Pipeline for 2013

  2. FRANCHISING?? PROVEN CONCEPT REPLICABLE SCALABLE

  3. WHY FRANCHISE? • GLOBALISATION • COMPETITION • EFFICIENCY • PRODUCTIVITY • INVESTMENT • EXPERIENCE

  4. GOOD FRANCHISE NOT SO GOOD FRANCHISE?

  5. CONCEPT :::THE ONE AND ONLY!!! • DIFFERENTIATED • INNOVATIVE • DISRUPTIVE • EFFICIENT • IDENTIFY THE NEW TRENDS • ATTEND THE NEW NEEDS

  6. FRANCHISOR ProvenConcept Differentiated • Offer (servicesorProducts) • Architecture • Visual Merchandising • Operation • Processes & SupplyChain • IT • Logistics • Legal • Marketing & Positioning • HumanResources • Online vsBricksandMortar • Roll Out of Business

  7. FRANCHISOR WITH A PROVEN CONCEPT XYZ FRANCHISEES ALLOWS MULTIPLE STAKEHOLDERS TO EXCHANGE FEEDBACK & EXPERIENCE

  8. Different SOURCES OF INNOVATION?

  9. OFFER PRODUCTS & SERVICES • LATEST TRENDS & COLOURS & SHAPES • OWN DESIGN • CUSTOMER SERVICE • AFFORDABLE TO EVERYONE • VALUE FOR MONEY • FAST FASHION

  10. ARCHITECTURE CONCEPT • ACCORDING TO LATEST DESIGN TRENDS

  11. VISUAL MERCHANDISING • Store Display • ORGANIZED • CLEAN look • DYNAMIC • MATCHING

  12. OPERATION • NEW STYLES ARRIVE THE STORES EVERY WEEK!!! • ADAPTATIVE COLLECTION THROUGHOUT THE SEASON • SALES PERIOD MANAGEMENT

  13. PROCESSES & SUPLLY CHAIN • BUYING PROCESS • PUSH SYSTEM • STOCK MANAGEMENT OF THE FRANCHISEE

  14. IT & IT & IT!!! • TOP NOTCH IT SYSTEM • MATRIX • REPLENISHMENT

  15. LOGISTICS • ABILITY TO DELIVER IN TIME • DIFFERENT NEEDS • DIFFERENT GEOGRAPFIC ZONES

  16. POSITIONING • EARLY ADOPTERS • FIRST MOVERS

  17. MARKETING • BELOW THE LINE • LOCAL • ACTION IN THE STORE

  18. LEGAL • DIFFERENT LAWS • DIFFERENT WAYS TO FRANCHISE

  19. HUMAN RESOURCES RECRUITING & INNOVATION • ATTITUDE • VIRTUAL TEAMS

  20. ONLINE & SOCIAL NETWORKS • FRANCHISEE EUROPEAN UNION • FRANCHISEE OUTSIDE EUROPEN UNION

  21. EXPANSION & ROLL OUT STRATEGY • WHICH COUNTRIES FIRST? • WHY FRANCHISING INSTEAD OF DIRECT?

  22. DISRUPTIVE CONCEPT WHEN COMPARED TO ESTABLISHED FRANCHISE!!! FEEDBACK FROM “FRANCHEPRENEURS” HIGH INCREASE OF ADD-ONS CONTINUED & LONG TERM SUCCESSFUL ROLL-OUT & EXPANSION

  23. Thebiggestinovationofthemall:

  24. FRANCHISING !!!!! INNOVATIVE WAY OF EXPANDING BUSINESS THANK YOU ! marco.almeida@parfois.com

More Related