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CRAP- The language of design

CRAP- The language of design

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CRAP- The language of design

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  1. BACK TO THE BASE

  2. BACK TO THE BASICS

  3. K.I.S.S.

  4. KEEP IT SIMPLE STUPID

  5. C.R.A.P.

  6. CONT RAST

  7. SIZE | SHAPE | COLOR | POSITION

  8. APPLE I-POD COMMERCIAL

  9. REP ETI TION

  10. R PLAY YOUR CARDS RIGHT SIZE | SHAPE | COLOR | ANGLE R

  11. NIKE RUN CLUB CAMPAIGN

  12. ALIGNMENT A L I G N L I G N M M E E N N T T I G N M E N T G N M E N T N M E N T M E N T E N T N T T

  13. FOLLOWING THE GRID

  14. PRO XIM ITY

  15. HIERARCHY COPY VISUAL SUB LOGO

  16. CREATIVE WITHOUT STRATEGY IS CALLED 'ART.'

  17. CREATIVE WITH STRATEGY IS CALLED ‘ADVERTISING’

  18. P.S. - THE SOCIAL TEAM DO ESN’T JUST POST

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