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1. 7 Reasons Why Every Business Should Create eBooks www.quickradius.com

2. - 1. eBooks Improve Your Content Marketing Strategy When businesses create content that potential buyers will be interested in, they increase their odds of being seen. If your content marketing strategy is lacking depth, creating eBooks is the best way to fix this. eBooks allow businesses to cover specific topics in extreme. Your target audience will consume longer content if it is in the form of an eBook that they can download and read when they have time. www.quickradius.com

3. 2. eBooks Attract Targeted Leads An eBook is a great way to attract targeted leads than can eventually be converted into paying customers. To attract targeted leads via your eBooks, follow these steps: • Create an eBook involving one or more of those topics • Require an email in exchange for your eBook • Promote your eBook to your target audience • Brainstorm topics they would be interested in • Identify a target audience www.quickradius.com

4. 3. eBooks Grow Your Email List No online business can have sustainable, long-term growth without an email list. If your business relies heavily on the internet, you should be focused on consistently growing your email list. eBooks are hands down the best way to grow your email list. When you offer an eBook, you should always require an email address in order to gain access. This type of requirement is called “gated content” and will help you quickly grow your email list. Even if your business isn’t online, an email list gives you direct access to people interested in buying what you are offering. Every business owner loves the sound of that. That is the sound of money. eBooks bought from your website will be delivered via email, asking for an email address in exchange for your free, or even paid, eBook is natural. www.quickradius.com

5. 4. Ebooks Establish Authority When you become an industry authority, potential buyers begin to associate your brand with the entire category. They trust your business and are much more likely to buy what you are offering. Your business can use eBooks to position your brand as the expert in your industry. If you can successfully gain the trust of your market, your sales will go through the roof. Every business owner knows how hard it is to actually get people to pay for whatever they are offering. Thanks to the internet, customers now have more options than ever. www.quickradius.com

6. 5. Creating and Distributing an eBook Is Easy Does your business have a blog? If so, you have more than enough technical skills to create and distribute an eBook. Here is what you will need to do: Use a tool like EditionGuard for effortless distribution Type your content and format it as aPDF or ePub file Create a book cover: Check out Canva for easy book cover design www.quickradius.com

7. 6. eBooks Can Make You Money Directly Imagine having an alternate stream of income for your business thanks to your eBook sales. If you create an eBook that is valuable enough, people will pay you for it. Now it is very unlikely that you will sell thousands of copies of your eBook, but an eBook is one of the few marketing activities that can directly earn you money. Experiment with charging for one of your eBooks to see if people are willing to pay for it www.quickradius.com

8. 7. eBook Consumption Is Rapidly Increasing eBook consumption is at an all time high. Over 50% of Americans own a dedicated ereader device and even more are consuming eBooks via computer, cell phone, etc. This means your next paying customer most likely reads eBooks. I will leave you with this question: When your target audience needs information on a specific topic, do you want them to discover and consume your eBook or one of your competitor’s eBooks? www.quickradius.com