Email Marketing

1. What Is Email Marketing?

2. History of Email Marketing Email marketing has evolved rapidly alongside the technological growth that has occurred throughout the 21st century. Prior to this growth, email marketing was not as effective because of a lack of reach, as emails were novelties to the majority of customers and potential customers. In 1978, Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email to approximately 400 potential clients via the Advanced Research Projects Agency Network (ARPANET). It resulted in $13 million worth of sales in DEC products, and highlighted the potential of marketing through mass emails.

3. Types of Email Marketing • Email marketing can be carried out through different types of emails: • Transactional emails • Direct emails • Mobile email marketing

4. Transactional emails • Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns.

5. Direct emails • Direct email or interruption based marketing involves sending an email solely to communicate a promotional message . Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they can also rent a list of email addresses from service companies.

6. Mobile email marketing • Email marketing now develops large amounts of traffic through smartphones and tablets. Marketers are researching ways to capture the attention of users, in both span and volume. This is because the rate of delivery still relatively low due to strengthened filters and also because certain users have multiple email accounts that serve unique purposes.

7. Top Email Marketing Software Products • Campaign Monitor • Sign up for free and start creating your first email immediately. Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails. Design beautiful, branded, and personalized emails with our email builder that look incredible in every inbox, on every device. With our list management tools, you can manage your subscribers with ease and build segments based on your own criteria.

8. Rejoiner • Rejoiner is a done-with-you email marketing software solution for busy, successful ecommerce brands looking to grow faster with email. 

9. Pepo Campaigns • Send newsletters, transactional, email workflows, design beautiful emails, and analyse advanced reports.

10. Zoho Campaigns • Zoho Campaigns is an email marketing software for small to midsized business to automate entire marketing process - from managing your email campaigns to maintaining your mailing lists. Thanks to the integration with Zoho CRM you will have the right info when you need it. Engage with your customers anywhere with social campaigns on Facebook, Twitter and LinkedIn.

11. Mail Chimp • Join more than 12 million people and businesses who use Mail Chimp to design and send more than 600 million emails every day

12. G-Lock EasyMail7 • Zero monthly fees saves you a fortune in auto responder costs. Send emails for FREE or enhance delivery with third party senders.

13. Atmail • Cloud based email messaging solution for the SME market. Features include large storage limits, spam management, and branding & themes. 

14. Campaign Manager • Email marketing freedom for small and medium sized businesses. Simple and comprehensive toolset. 

15. Ensight eMarketing Suite • The Ensight emarketing Suite is a holistic, multi-channel emarketing platform.

16. Advantage of Email Marketing

17. Email marketing is popular with companies for several reasons: • An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. Email marketing is often reported as second only to searchmarketing as the most effective online marketing tactic. • Email marketing is significantly cheaper and faster than traditional mail, mainly because of high cost and time required in a traditional mail campaign for producing the artwork, printing, addressing and mailing. • Businesses and organizations who send a high volume of emails, utilize an ESP (email service provider) to send, track and utilize information garnered from behaviours related to these emails. • Email provides a cost-effective method to test different marketing content, including visual creative, marketing copy and multimedia assets. The data gathered by testing in the email channel can then be use across all channels of marketing campaigns, both print and digital.

18. Advertisers can reach substantial numbers of email subscribers who have opted in (i.e., consented) to receive email communications on subjects of interest to them. • Almost half of American Internet users check or send email on a typical day with email blasts that are delivered between 1 am and 5 am local time outperforming those sent at other times in open and click rates. • Email is popular with digital marketers, rising an estimated 15% in 2009 to £292 m in the UK. • If compared to standard email, direct email marketing produces higher response rate and higher average order value for e-commerce businesses.