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Top Gear Cross Media Study

Top Gear Cross Media Study. The Exam Formats Print Television Web Audience Comparisons.

RoyLauris
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Top Gear Cross Media Study

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  1. Top GearCross Media Study The Exam Formats Print Television Web Audience Comparisons

  2. How to use itTo introduce ‘Cross Media portfolio’To introduce textual analysis of platformsTo introduce TV Genres & FormatsTo introduce UK TV InstitutionsTo look at AudiencesTo discuss masculinityTo discuss ‘modality’To discuss post-ideological postmodern "knowingness"—the cynicism and irony of postmodern cultural production (Zizek)

  3. The AS Exam There will be a choice of two questions: These will always be about three topics. • How media products on different platforms are used by media producers. • How audiences use the products on the different platforms. • How & why the codes and conventions of the three platforms are different.

  4. Platform Questions • What are the strengths of each platform for this kind of text? • How do the platforms work together? • Why does the audience benefit from the availability of the text on all the platforms? • How does the producer benefit from the way the platforms work together?

  5. Producer Questions • What Institution(s) produced your texts? • What is the remit/promise of the(se) Institution(s)? • What else do they make? • What are the rival / competitor texts? • Who paid for the texts to be made? • How do the texts make money? • Do they entertain, educate, inform or persuade?

  6. Audience Questions • In each text what do you are the demographics of the audience? (Age, Sex, Class) • In each text, what do you think are the ‘Psychographics’ of the audience? (Tribes, Lifestyle, VALS etc) • What 'Uses & Gratifications' do the texts provide?

  7. Platforms Research

  8. Choose a media ‘text’. • TV Programme • A Radio programme • A recent Movie • A Computer Game • A Musical ‘Album’ or a ‘Single’

  9. Find your text on thePrint Platform (First) • TV or Radio programme Review or Feature in a ‘Listings’ Magazine • Movie Review or Feature in a ‘Listings’ or Movie Magazine • A Computer Game Review or Feature in a ‘Listings’ or Games Magazine • A Musical ‘Album’ or a ‘Single’ Review or Feature in a ‘Listings’ or Music Magazine

  10. Find your text on theVideo Platform • TV or Radio programme TV/Radio Programme, Trailer or Advert • Movie Movie, DVD or Trailer • A Computer Game Advert or review on TV • A Musical ‘Album’ or a ‘Single’ ‘Pro’ Music Video or TV Appearance

  11. Find your text on theeMedia Platform • TV or Radio programme Broadcaster website, Fan site, iPlayer.Youtube, Blog • Movie Official site, Fan site, Review site, Blog, Zine • A Computer Game Official site, Fan site, Review site, Blog, Zine • A Musical ‘Album’ or a ‘Single’ Official site, Fan site, Zine, MySpace/Facebook

  12. Television Formats Moran and Malbon (2006) define a TV format as: • ‘that set of invariable elements in a programme out of which the variable elements of an individual episode are produced’

  13. Television Formats • Commissioning Genres • Genre Formats/Structure • Format Formats www.c21screenings.net/ C21TV www.channel4.com/corporate/4producers/ www.bbc.co.uk/commissioning/tv/network/channels/bbcthree.shtml www.channel4.com/culture/microsites/W/wtc4/index.html www.adamranson.plus.com/

  14. Television Formats • Formats cost less time and money to produce than to create original shows • Formats also have a high potential for merchandising and brand extensions. • Formats (like genres) constitute …systematization of difference within repetition • Formats originate in a particular country’s TV market and then are sold the world over…keeping the core of the programme the same but … localize according to local tastes and sensibilities.

  15. Television Formats Format Narrative Examples • Elimination • Magazine • Mission • Challenge • Makeover • Panel • Quiz • Chat

  16. Television Formats Format trade worldwide has been increasing by more than 10% per year … As early as 1999, BBC Worldwide, the commercial arm of the BBC, created a ‘Format Factory’ which year on year has achieved high revenues, with format sales for 2006 closing at over £35 million … .The value of the global TV format business is in the excess of €2.4 billion, with the UK alone being the creator of more than 49% of all format hours broadcast worldwide … The UK has emerged as a world leader with formats constituting 45 per cent of all TV programmes exports ..

  17. Analyse Print ‘text’

  18. Skyline runs across the top of the page and calls out to the readers about some special attraction(s) Masthead Pull Quote a direct quote from the artist on the lead; the quote will anchor the image Main Image the image chosen will have been chosen for a reason; it will also link to the lead article and pull quote; it will also link to the artists’ star persona and what they have been doing lately Lead Article written in ‘reversed-out’ style with white lettering and black background Cover Lines – words on the front cover that say what’s inside of the magazine The Left Third – essential to include the important information on the left third of the magazine; this is the area we see when the magazine is on the newsagents’ shelf Main features of a front cover

  19. Skyline runs across the top of the page and calls out to the readers about some special attraction(s) Masthead Main Image the image chosen will have been chosen for a reason; it will also link to the lead article and pull quote; it will also link to the artists’ star persona and what they have been doing lately Lead Article written in ‘reversed-out’ style with white lettering and black background Cover Lines – words on the front cover that say what’s inside of the magazine

  20. Margins Indented Paragraphs White Space

  21. Initial Letter (Drop Cap) Body Text Three Column Layout Justified Caption Page Number

  22. Headline (Bold San Serif) Standfirst (Italic, Serif) Byline (San Serif, Red) Photo

  23. Section Headings Horizontal Rules Subheading Vertical Rules 4 Columns Ranged Left

  24. Basic typography

  25. Analyse Video ‘text’ Bugatti Veyron Speed Test

  26. Analyse Video ‘text’ What are the key ingredients of the ‘Top Gear Format’? • Presenters & Presentation Style • Items/features and Narrative (Intro, Middle, End) • Cinematography (Camera work) • Mise-en-scène(Sets, Setting, Lighting, Costume) • Editing • Sound & Music

  27. Analyse Video ‘text’ Mise-en-scène “The cool, muted colours in the mise-en-scène of the Veyron sequence suggest typically male virtues of strength and dominance. Blues and blacks are used extensively (May is himself dressed in dark blue overalls for the challenge) and the lighting in the sequence is high key.”

  28. Analyse Web ‘text’

  29. Analyse Web ‘text’ www.youtube.com/user/TopGear iplayer http://www.bbc.co.uk/topgear/ http://www.topgear.com/uk/ www.adamranson.plus.com http://www.thefword.org.uk You Clarkson tube obituary Clarkson cream pied

  30. Analyse Web ‘text’ • What is the purpose of the page? • What is ‘above the fold’? • What is ‘below the fold’? • What on the page ‘pushes’ • What ‘pulls’?

  31. Analyse Web ‘text’

  32. iPlayer combines different selections Editor Choice (Push) Own Choice Channel Catch Up People’s Choice

  33. Analyse Web ‘text’ Top down Navigation ‘Fold’

  34. Analyse Web ‘text’ How does your page use: • A Header • Tables/Columns/A grid • Navigation bars/tools • Buttons (including rollovers) & Icons • Colour • Graphics & Photos • Animation • Video &Sound • ‘White Space’ • UGC/Web 2.0 material

  35. Analyse Web ‘text’ • A Header • Tables/Columns/A grid • Navigation bars/tools • Buttons (including rollovers) & Icons • Colour • Graphics & Photos • Animation • Video &Sound • ‘White Space’ • Web 2.0 functionality

  36. Audience Research

  37. Monthly Magazine Readership 2009 (NRS)

  38. BBC Television Ratings July 2009 (BARB)

  39. UK Tribes

  40. Boy Racers Britain’s fastest Tribe - by a long way. But look beyond the stereotypes of criminality and bad behaviour and you’ll find a proud, resourceful bunch. These are the young men and women whose first goal, aged 16, is to get a driving license and hit the roads – fast. From here, it’s a short step to getting under the bonnet, adding a stereo (first and foremost) and then adding everything else they can get their hands on. Mark 1 Ford Escorts were the original Boy Racers’ wheels of choice. These days, the Renault Clio, Citroen Saxo and Peugeot 306 are the entry level choices, with Japanese makes like Subaru marking the next step up. Though a large percentage of this Tribe are unsurprisingly male, there’s also a sizeable female following…. While this tribe is often demonised by mainstream media, it’s a view contested by people involved with it (they can be a defensive bunch at times but little surprise given perceptions of them). Many cite getting into car modification as something that’s kept them on the straight-and-narrow. There’s a strong work ethic at play and a real sense of dedication to the cause. Boy Racers Youtube

  41. Choose a second media ‘text’. The Second text needs to be comparable (not ‘chalk and cheese’)

  42. Choosing a Second media ‘text’. TV Programme A programme with the same: • Genre/Format (Quiz, Makeover, Talent,) • Theme/Content (Fashion, Health, Politics)

  43. Choosing a Second media ‘text’. TV Programme But with different: • Producers/Distributors (C5 v BBC ) • Audience (Age, Sex, Social Class)

  44. Platforms Research Text One: Top Gear • The TV Programme • The BBC Website/YouTube Site • The Magazine

  45. Platforms Research Text Two: Fifth Gear A programme with the same: • Genre/Format (Magazine/Feature/Review) • Theme/Content (Technology, Consumerism, ‘Boy’s Toys’)

  46. Platforms Research TV Programme: Fifth Gear But with different: • Producers/Distributors (Five v BBC ) • Audience (Age, Social Class)

  47. Platforms Research TV Programme: ‘Top Gear’ Comparison text: ‘’Fifth Gear’ Texts might include • The Gadget Show TV Programme • The C5 Website/YouTube Site • ‘Stuff’ or ‘Autocar’ Magazine

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