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Caribbean Agrotourism Development Initiatives & Opportunities

Caribbean Agrotourism Development Initiatives & Opportunities. Agrotourism Unit - Barbados Roxanne Waithe. Overview. IICA/OAS Agrotourism Project Caribbean agrotourism initiatives Opportunities for growth Critical issues for development IICA Agrotourism Strategy. WHAT IS AGROTOURISM?.

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Caribbean Agrotourism Development Initiatives & Opportunities

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  1. Caribbean Agrotourism Development Initiatives & Opportunities Agrotourism Unit - Barbados Roxanne Waithe

  2. Overview • IICA/OAS Agrotourism Project • Caribbean agrotourism initiatives • Opportunities for growth • Critical issues for development • IICA Agrotourism Strategy

  3. WHAT IS AGROTOURISM? Agrotourism refers to any activity, enterprise or business that links agriculture with products, services and experiences in tourism.

  4. DIMENSIONS OF AGROTOURISM Farm-Based Tourism Health & Wellness Tourism Community Tourism Culinary Tourism Agro-Heritage Tourism Agro-trade (Agribusiness)

  5. WHAT IS AGROTOURISM? Agrotourism Product Portfolio

  6. OAS FUNDED AGROTOURISM PROJECT

  7. IICA/OAS AGROTOURISM PROJECT GOAL OF THE PROJECT Promote increased linkages between Tourism and Agriculture that will create economic opportunities, build resilience in rural communities and enhance the sustainable development of both the tourism and agriculture industries

  8. IICA/OAS AGROTOURISM PROJECT PARTICIPATING COUNTRIES Barbados Dominica Guyana Jamaica St. Kitts & Nevis Suriname Trinidad & Tobago

  9. IICA/OAS AGROTOURISM PROJECT OAS COMMITTMENT US$444,000 over three years to be equally disbursed among seven participating countries. IICA Barbados – Executive Office charged with implementing program Mrs. Ena Harvey – Hemispheric Specialist, Agrotourism , IICA

  10. IICA/OAS AGROTOURISM PROJECT PROGRAMME ACTIVITIES YEAR 1 (2005 -2006) Agrotourism Inventory of products and services Survey Data on demand and supply Case Studies and Videos covering at least 30 Success stories and Best Practices

  11. IICA/OAS AGROTOURISM PROJECT • PROGRAMME ACTIVITIES YEAR 2 • (April 2007 – March 2008) • Diagnostic Toolfor assessment of agrotourism initiatives • Business modulesfor agrotourism investment opportunities • On-site training and reciprocal visits between tourism industry personnel and rural communities across countries

  12. IICA/OAS AGROTOURISM PROJECT • PROGRAMME ACTIVITIES YEAR 3 • (April 2008 – March 2009) • A Marketing and Promotional programme will be designed and implemented. • A Website for Caribbean Agrotourism products and services • An Action Plan for the sustained development of Agrotourism Linkages

  13. Caribbean Agrotourism Initiatives Country snapshots

  14. Farmers and Competing Chefs partner for Best Big Bajan BBQ AGROTOURISM SNAPSHOT:BARBADOS FARM TO TABLE PROGRAM – TASTE OF BARBADOS

  15. AGROTOURISM SNAPSHOT:BARBADOS GAPS & HACCP TRAINING FOR AGRICULTURAL & TOURISM WORKERS

  16. AGROTOURISM SNAPSHOT:BARBADOS FARM BASED TOURISM DEVELOPMENT

  17. AGROTOURISM SNAPSHOT:DOMINICA 3 RIVERS ECOLODGE – AGRO-ECOTOURISM MODEL • Stay on the farm • Visit organic herb farm or dasheen & root vegetable farm • Help out in the local village primary school • Coffee and cocoa picking • Learn & DO traditional farming methods

  18. AGROTOURISM SNAPSHOT:DOMINICA MACOUHERIE AGRO-HERITAGE PROJECT

  19. AGROTOURISM SNAPSHOT:DOMINICA The JTAS Experience • Waitukubuli – Kalinago Heritage Village • Culinary & rum tours • Rainforest tours & hikes • Health & Wellness - bubbling sulphur mud baths

  20. AGROTOURISM SNAPSHOT:GUYANA • COMMUNITY TOURISM PROJECT – NORTH WEST ORGANICS • Organic cocoa & chocolate stick production • Commercialization of cassava products into cassava bread & casareep • Collection & processing of seed from the crabwood tree into therapeutic oils & creams • Tree regeneration program for heart of palm tree

  21. AGROTOURISM SNAPSHOT:GUYANA

  22. AGROTOURISM SNAPSHOT:GUYANA

  23. AGROTOURISM SNAPSHOT:JAMAICA EU FUNDED BUFF BAY AGROTOURISM PROJECT • Camp site • Hiking • Farm stays • Maroon heritage site • Coffee tours • Bee keeping tours • Community events

  24. AGROTOURISM SNAPSHOT:JAMAICA • Key: Village (Small district) • Town/Community TELEPHONE Area covered by Land line service - (Cable & Wireless) Tranquility – Charles Town - Gap in potable water supply (no operational supply lines)

  25. BUFF BAY ISSUES

  26. AGROTOURISM SNAPSHOT:St. KITTS & NEVIS • The Nevis Growers Association, which involves 25 rural families, has a long standing arrangement with the Four Seasons Hotel since 1992. • St. Kitts Farmers’ Cooperative Society (SFCS) recently signed an MOU with the largest hotel, St. Kitts Marriott to supply agreed quantities of vegetables/fruits on a regular basis (November 2007)

  27. AGROTOURISM SNAPSHOT:ST. KITTS & NEVIS FARM BASED TOURISM DEVELOPMENT CADES BAY – 40 ACRES OF AGRICULTURAL LAND • Farm tour • Restaurant • Produce Market

  28. AGROTOURISM SNAPSHOT:SURINAME Agrotourism Project – Bergendal Eco & Cultural River Resort • Project consists of two components: • 45 Lodges along the Suriname River • Heritage Village & Historical Trail

  29. AGROTOURISM SNAPSHOT:TRINIDAD & TOBAGO • TOCO FOUNDATION – AGROTOURISM MODEL • Farmers Training Institute • • Hospitality & Accommodation Centre • • Turtle protection • • Eco-tours • • Environmental Protection

  30. Opportunities for growth

  31. Agro-trade – special produce Goodfellows Farm –Nassau, Bahamas • Supplies mini-greens for hotels

  32. Agro-trade – Farmers’ Markets • Community based markets • Public markets Not just for fruits & vegetables. It’s an attraction!

  33. Agro-processing: tourism sector Food & Beverage – Signature foods Juices, bar mixes Bottled coconut water Herbal teas Frozen seafood & vegetables Baked goods Jams, jellies, sauces

  34. Agro-processing: tourism sector Hospitality Services Manufacture of ‘natural’ mosquito repellants Manufacture of local confection for turn-down service Local gift baskets Local crafts for gifts, souvenirs or in-room decor

  35. Agro-heritage: Investment in the Old Agriculture • Sugar Museums • Life on Cocoa & Coffee Plantations

  36. Culinary tourism – unique experiences • Village cook shops • Food stalls (roadside) • Rum shops • Food festivals

  37. Farm-based Tourism Farm tours Farm stays

  38. AGRICULTURE NO AGROTOURISM POLICY COMPETITION FOR LAND USE HOTEL IMPORTS - FOOD TOURISM NEED FOR AGRI-PRENEURS CHALLENGES FOR AGROTOURISM DEVELOPMENT

  39. Establish National Agrotourism Committees in each member state Promote formulation of agrotourism policies for each member state Provide technical support through training, research and community engagement Establish a Caribbean Agrotourism Resource Centre IICA CARIBBEAN AGROTOURISM STRATEGY

  40. AGROTOURISM UNIT - BARBADOS Roxanne Waithe IICA Barbados Email: roxanne.waithe@iica.int Tel: 246 427 4740/1/2

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