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6 SEO Trends To Watch in 2018

As we reach the fourth quarter of 2017, it’s time to start thinking about the year ahead and what to expect from SEO in 2018.<br><br>There are number of search industry trends that we’ve seen the very beginnings of this year and last, which will come into greater prominence in 2018.

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6 SEO Trends To Watch in 2018

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  1. 6 SIX SEO TRENDS TO WATCH IN 2018 VOICE SEARCH AND DIGITAL ASSISTANTS The rise of digital assistants has presented a growing market that can change the way search queries are performed. According to Google, 1 out of 5 searches already come from voice queries. LINK BUILDING Link building is not expected to disappear in 2018, but it will be more important than ever to create a strategy that seeks out quality links. There’s no need to aim for new links if they don’t add value and help you build an authority in your target niche. USER EXPERIENCE User experience for SEO will become even more important in 2018. Google has made it clear that the focus is on the user and this should make more sites deliver a smooth UX for their visitors. MOBILE-FIRST INDEX 2018 is more than likely to be the year that brands realize the potential of putting mobile first, rather than catering to mobile as an afterthought. This is particularly true if Google decides to make 2018 the year it finally deploys its mobile-first index. THE RISE OF VISUAL SEARCH Visual search is an exciting area and the combination of technological innovation and user experience can take searching to the next level. AI AND MACHINE LEARNING Artificial intelligence and machine learning are already changing the way that search results are ranked. Machine learning can also facilitate the way searches take place, helping users find contextualized results. As it seems, 2018 will be an interesting year for SEO. Traditional SEO techniques are still effective, but a number of trends are in the works that could significantly alter the practice of optimizing for search. www.shubhashishit.com

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