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Why Google Neighborhood Algorithm is a Boon

Find out 5 Reasons Why Google Neighborhood Algorithm is a Boon for Local Businesses. More @ http://www.synapseinteractive.com/

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Why Google Neighborhood Algorithm is a Boon

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  1. Why Google Neighborhood Algorithm is a Boon for Local Businesses SynapseIndia

  2. Introduction • Local SEO is a big part of the online marketing services we offer. And, we’ve been writing for years about how to optimize your online presence (including your website and social accounts) for local search, local trust and local authority.

  3. What is Google Neighborhood? Well, it seems like Google is bringing another local algorithm into the mix: Google Neighborhood. Google has always preferred and understood well-known or dense neighborhoods as default locations. Smaller neighborhoods are known as “informal space” because they lack standard boundaries. The local algorithm can’t use a citation graph to rank apartments in local search results properly, so Google is working to get more granular with hyper-local search results.

  4. How To Get Ranked In Your Neighborhood? Andrew Shotland, a Local SEO Expert in a recent article, published in Search Engine Land has the following suggestions to make sure that your business screams a particular neighborhood to Google: - Add your neighborhood name as a descriptor at the end of your business name on your Google My Business page (e.g., “Cabo Grill East Side”) - Add your neighborhood name to the description on your Google My Business page.

  5. How To Get Ranked In Your Neighborhood? - Add your neighborhood name in text to your website (if you have one). Cabo Grill may need to suck it up on this one. - Add your neighborhood name to title tags on your website. Perhaps even create a page on your site to target specific neighborhood queries. - Make sure Google Maps has your neighborhood defined correctly. If not, go into Google MapMaker and submit an update. - Add your neighborhood to all of your local citation profiles.

  6. Concluding Comments With this new algorithm, as well as the release of Google My Business, it’s easy to see that local search is becoming very important to Google in helping everyone find what they need.

  7. Need a Google Expert? Try us today! Write to us at info@synapseinteractive.comORDial 1855-SYNAPSE OR Visit www.synapseinteractive.com

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