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Reinventing Print Media

Reinventing Print Media. Mary Giles Winky Wan Bethany Pilon. Print Media has taken a severe downfall in advertising businesses Revenue has declined faster than any other ad- supported media. Reasons. Ongoing shift on where marketers are focusing their spending

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Reinventing Print Media

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  1. Reinventing Print Media Mary Giles Winky Wan Bethany Pilon

  2. Print Media has taken a severe downfall in advertising businesses • Revenue has declined faster than any other ad- supported media

  3. Reasons • Ongoing shift on where marketers are focusing their spending • Moving away from paid advertising to: • Websites • In store Marketing • Loyalty Programs • Word of Mouth Campaigns • ¾ Marketing Budgets

  4. Long Term Problem • Rise in Digital Media • Print has taken a hit • Print media costs are a significant premium over other kinds of advertising

  5. Competition • Broader and Expanding Rivals: • Google • Yahoo • Facebook • Hulu

  6. Unsuccessful Expansion • Charge for content online at the same amount as print • Few have been successful • Moving entirely online without charging for content

  7. Four Success Strategies • Build Deeper Relationships • Tap New Revenue Streams • Reinvent the Content Model • Innovate with New Products and Pricing

  8. Questions • Does anyone pay attention to the advertisements of “social media pages?” • Buy Newspaper/ Magazines? • Read Articles online?

  9. Sources • http://www.strategy-business.com/article/09308?pg=6 • http://pelfusion.com/inspiration/60-stunning-pictures-and-photos/ • http://pelfusion.com/inspiration/40-creative-print-media-advertisements/

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