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CODE RED

CODE RED. Persatuan Mencegah Dadah Malaysia. Fire Fighter Sdn Bhd. OUTLINE. Background Research Objectives Event Snapshot Significance of Name Proposed Itinerary Event Activities Projected Expenses Event Publicity. Background research. Background research. Background research.

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CODE RED

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  1. CODE RED Persatuan Mencegah Dadah Malaysia Fire Fighter SdnBhd

  2. OUTLINE Background Research Objectives Event Snapshot Significance of Name Proposed Itinerary Event Activities Projected Expenses Event Publicity

  3. Background research Background research

  4. Background research

  5. OBJECTIVES • To increase awareness of the role and services rendered by the Malaysian Fire and Rescue Department (BOMBA). • To bridge the gap between our youth and the Malaysian Fire and Rescue personnel. • To broaden our youth’s consciousness and knowledge on fire and rescue hazards, preventative actions, as well as corrective measures.

  6. Event snapshot • Date : Tuesday, 23 April 2013 • Time : 11:00am to 2:00pm • Venue :Level 1 - Outside LT2 & Along Student Life Centre • Tickets : FOC

  7. Proposed itinerary • 11.00am – Welcome address by DICM Emcees • 11.10am – Speech by Vice Chancellor, Prof. Hassan • 11.15am – Launch of Taylor’s Safety & Security Campaign • 11.30am – Presentations by RMP, DOSH, FRDM & PEMADAM • 12.30pm – Code Red (Demonstrations by FRDM) > Scaling down Block C > K9 Squad demonstration > Fire extinguishing demonstration > Water rescue demonstration • 2.00pm – End *tentative*

  8. Significance of name • Code Red is an internationally recognized radio sign to indicate a high level of preparedness or an emergency/combat situation.   • Accompanied by the highly stylized logo of a flame and firefighter, we believe this contemporary icon is able to instantly communicate the essence of our event at one glance. • Code Red will provide the Malaysian Fire and Rescue Department to provide an interactive platform to engage our students and staff in adrenaline pumping activities.

  9. Activities • Home safety exhibition (e.g. how to use a fire extinguisher) • Re-enactment of rescue scenes (outdoor) • FRDM vehicles display (outdoor) • K9 squad demonstration (outdoor) • Marching squad demonstration *tentative* • FRDM Mascot • FRDM equipment showcase

  10. PROJECTED EXPENSES • Sound system – RM1,000 (SOC) • Launch gambit – RM500 (SOC) • Printing (Banner, Bunting, Posters, Flyers, Backdrop) – (I.M.) • T-shirts – RM35/shirt (self-funded) – (SOC + I.M.) • Door gifts for VIP (I.M.)

  11. The Facebook page aims to help build awareness on the upcoming event. Weekly updates & pictures on what’s coming up.(https://www.facebook.com/pages/Code-Red-2013/)

  12. TWITTER – CODERED_2013 INSTAGRAM – CODERED_2013

  13. TRADITIONAL MEDIA • Newspapers – Sending out pre & post-event press release to targeted media to aid in gaining coverage for the event. • Radio – Reaching out to targeted radio stations to broadcast about the event (e.g. Hitz.FM’s website has an InfoBoard where we can submit details about upcoming events) • Flyers – To be handed out before the event, placed on car windscreens at basement parking lot and outdoor parking lot. • Posters – To be pasted around campus, e.g. commercial block restaurants, academic block classrooms, U-Residence, Gym, computer labs, library, divisional offices, lecturer staffrooms

  14. TRADITIONAL MEDIA • Banner & buntings – To be hung at a specific spot in campus, closer to the date buntings to be hung on street lamp posts around campus. • Taylor’s computer desktops – Place the poster as the desktop wallpaper • Campus TV – Play our teaser video.

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