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MGM 4183 ENTREPRENEURSHIP LECTURER : MR. RUDAINI BLUE OCEAN STRATEGY TOOLS

MGM 4183 ENTREPRENEURSHIP LECTURER : MR. RUDAINI BLUE OCEAN STRATEGY TOOLS. WAN HASLIDA WAN AZMI 132435 SITI NOOR AMNAH KHASBULLAH 132308 SITI KHADIJAH HAJAR MAIDIN 132700 MOHAMAD SHAHRIZAL ISMAIL 133192 IZZAT ZULKIFLI 133168 MOHD FAHMI LUDIN 133652 HANIS JOHARI 134619.

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MGM 4183 ENTREPRENEURSHIP LECTURER : MR. RUDAINI BLUE OCEAN STRATEGY TOOLS

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  1. MGM 4183ENTREPRENEURSHIPLECTURER : MR. RUDAINIBLUE OCEAN STRATEGY TOOLS WAN HASLIDA WAN AZMI 132435 SITI NOOR AMNAH KHASBULLAH 132308 SITI KHADIJAH HAJAR MAIDIN 132700 MOHAMAD SHAHRIZAL ISMAIL 133192 IZZAT ZULKIFLI 133168 MOHD FAHMI LUDIN 133652 HANIS JOHARI 134619

  2. BLUE OCEAN STRATEGY TOOLS • THE STRATEGY CANVAS • 4 ACTION FRAMEWORK • 3 TIERS OF NONCUSTOMERS • FAIR PROCESS • 4 HURDLES STRATEGY EXECUTION

  3. THE CANVAS STRATEGY Horizontal axis (X-axis) • captures the range of factors that the industry competes on and invests in. Vertical axis (Y-axis) • captures the offering level that buyers receive across all these key competing factors. The value curve • graphic depiction of a company's relative performance across its industry's factors of competition.

  4. PURPOSES • captures the current market space. • creating uncontested market space either focus on alternatives or focus on noncustomers.

  5. THE FOUR ACTION STRATEGY

  6. Blue Ocean Strategy Canvas Example : Air Asia

  7. Blue Ocean Strategy Example : Air Asia • Eliminate: • Over the counter booking system • Free Food/Beverage on the plane • Seating Class booking system • Reduce : • “luxury” facilities provided by Airport Lounge • No of attendance service on the plane • Seat Quality • Raise: • Focus on several key destination • Increase frequency of flight • Create : • Online Booking system • Point to point travel system

  8. The strategy canvas can be outlined as the followings

  9. Example 2 : SPRITZER Eliminate • Price Competition Reduce • Focus on functionality – contents of material water • Standard packing – standard bottle design Create • Attractive packaging design targeted at children • Material water with gas • Specialty design for cover and bottle cap • Packaging which focus on convenient to bring around • Allow visitors to visit factory and assembly line Raise • Fulfill needs from various level of consumers • Develop new products Quality of water • Number of design • Perception and understanding of water by consumers

  10. THANK YOU HAVE A NICE DAY….

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