What is “Library 2.0” and what is PCPL doing about it?

1. What is “Library 2.0” and what is PCPL doing about it? Pima County Public Library Martín Juan Rivera, Sr., Ph.D. Jen Maney Lisa Waite Bunker Michelle “Missy” Martinez Coni Weatherford

2. Presentation Overview • History, Team Make Up, Mission/Charge • Work Culture • Definitions of Terms • Vision, Community, Creativity • Emerging Tech Projects & Value • Tools

3. Introduction The Public Library is the cultural hub, physically and virtually, for a community; offering services and events that provide a communal gathering place for people who might feel otherwise disconnected. Perhaps this will be the most significant role of the library in the 21st century. Emerging technologies can help libraries fulfill that role.

4. Creating an Emerging Tech CommitteeStarting from a Vision • Staff requests for Weblogs • New Virtual Library • Director’s vision: • More interactivity and online “Commons” • A team to explore and help teach staff about new technologies • Emerging Tech (E.T.) is born!

5. Creating an Emerging Tech Committee Charge The charge of the Emerging Technologies (ET) committee is to explore new technology for possible incorporation into services offered by Tucson-Pima Public Library. The Committee will develop training sessions for service delivery utilizing new methods and write the policies and procedures for use on the Website. The Committee will design a mechanism for staff to suggest services which rely on or are dependent upon new technology and will be responsible for testing the technology for service delivery. The Committee will propose the use of technological advances to Library Administration either with system-wide or pilot applications. The Committee will self-evaluate annually.

6. Creating an Emerging Tech CommitteePicking Your Team • Virtual Library staff PLUS • A wide variety of: • Service levels, i.e. librarians & library associates • Tech expertise levels, everyone has something to contribute • Public service experiences

7. Creating an Emerging Tech CommitteeThe Value of Diversity • Techies: • Public Service Staff: • Branch Managers: • Luddites (anti-techies):

8. Knowing Your EnvironmentWork Culture • Administration / Management • For or against new technologies? • Staff • Scared or threatened? • Maintain your enthusiasm, don’t be discouraged, be strong!! • Tech Staff • Able to support new technologies? • System or personnel limitations • Communication is key

9. Knowing Your Environment Working With What You Have • Staff with technical skills: Utopia vs Reality • Web Designer • Web Programmer • Web Server Support • Culture of Permissiveness • Ability to try things, take time to learn, and make mistakes without negative consequences

10. Knowing Your EnvironmentYour Governing Organization • Size • Larger may mean more restrictions or more freedom • Smaller may have less resources • Administration / Management • What procedures do you have to follow? • Public Opinion / Reputation • Remember those people who pay you? They’re important!

11. Knowing Your EnvironmentPresenting New Ideas • Timing • System crashing? Governmental transition? Not a good time. Don’t learn the hard way. • Language • Know your audience • Use terminology that makes sense

12. Knowing Your EnvironmentThe Everchanging Story • Shifting priorities • Act on what is a priority • Thinking ahead • Preparing for uncertainty • Visionary ideas vs. reality • Don’t be afraid to say no to your boss

13. Defining the TermsBlogs, Wikis, & Tagging, Oh my! • podcast • social bookmarking • social networking • tags • wiki • mashup • administrator • aggregation • newsreader • blog • RSS • forum

14. Defining the Terms Defining “Web 2.0” • Definition: “a second generation of the web that is focused on the ability for people to collaborate and share information online.” (webopedia.com) • Blogs, wikis, and community-based web services such as Flickr and LibraryThing are all seen as components of Web 2.0. • Not a new technology, it’s a new attitude.

15. Defining the Terms Definitions • Library 2.0 “is a user-centered paradigm focusing on knowledge, experience, collaboration, the creation of new content and encouraging the heart.” (Michael Stephens) • “Library 2.0 is the natural evolution of library services to a level where the library user is in control of how and when she gets access to the services she needs and wants.” (Thomas Brevik)

16. Defining the Terms Definitions • Library 2.0 is user-centered change. It is a model for library service that encourages constant and purposeful change, inviting user participation in the creation of both the physical and the virtual services they want... It also attempts to reach new users and better serve current ones through improved customer-driven offerings…While not required, technology can help libraries create a customer-driven, 2.0 environment… (Casey & Savastinuk, LJ, 9/1/06)

17. Defining the Terms More definitions

18. Defining the Terms More definitions

19. Why “Library 2.0?” My “Aha!” Moments • Harry Potter fan communities • Flickr • Library Thing • Blogger/Bloglines (RSS + APIs) Empowerment, not mere consumption

20. Why “Library 2.0?” “Aha!”:The Leaky Cauldron http://www.the-leaky-cauldron.org/

21. Why “Library 2.0?” “Aha!”: Pottercast http://www.pottercast.com

22. Why “Library 2.0?” “Aha!”: Orange County Podcasts http://www.ocls.info/podcast

23. Why “Library 2.0?” “Aha!”: Denver PL Podcasts http://podcast.denverlibrary.org/

24. Why “Library 2.0?” “Aha!”:Harry Potter Lexicon User Comments http://www.hp-lexicon.org/

25. Why “Library 2.0?” “Aha!”:Flickr http://www.flickr.com/

26. Why “Library 2.0?” “Aha!”:Flickr

27. Why “Library 2.0?” “Aha!”:Lansing Library onFlickr http://www.flickr.com/photos/lansinglibrary/

28. Why “Library 2.0?” “Aha!”:PCPL onFlickr http://www.flickr.com/photos/pimacountypubliclibrary/

29. Why “Library 2.0?” “Aha!”: Picture Ann Arbor http://www.aadl.org/services/products/pictureAnnArbor

30. Why “Library 2.0?” “Aha!”: LibraryThing http://www.librarything.com/

31. Why “Library 2.0?” “Aha!”: LibraryThing My Catalog http://www.librarything.com/catalog/madampince

32. Why “Library 2.0?” “Aha!”: LibraryThing Community!

33. Why “Library 2.0?”Bunkermentality: My Blog http://bunkermentality-az.blogspot.com/

34. Why “Library 2.0?”Bunkermentality: My Blog

35. Why “Library 2.0?” Why indeed? The young people I am in contact with on the Potter fansites expect • to be able to comment, • to have personal user profiles, • to be able to use something they create for one site to be usable somewhere else, • to have platforms for their own personal creativity

36. PCPL Emerging Tech ProjectsOngoing & Future • Teen Book & Poetry Forum • MySpace Panel Discussion • Wikis • Podcasts • Profiles on MySpace, Flickr, and LibraryThing

37. PCPL Emerging Tech ProjectsTeen Book & Poetry Forum • Launching the Virtual Service • Maya Angelou Event • County-wide poetry contest • PCPL poetry events and displays • Software (PHPbb) • Content • Librarians system-wide

38. PCPL Emerging Tech ProjectsTeen Book & Poetry Forum • Moderators • Young Adult Librarians • SIRLS Students (bilingual) • Spam • Guidelines • Schedule

39. PCPL Emerging Tech ProjectsTeen Book & Poetry Forum

40. PCPL Emerging Tech ProjectsMySpace Panel Discussion • Educational Community Forum • Purpose • Educate Teens & Parents • What is MySpace? • Pros and Cons • Safety Tips

41. PCPL Emerging Tech ProjectsMySpace Panel Discussion • Panel • Teens, Librarians, Youth Development Experts, Police Officers • Media Coverage • Opportunities • Future panel discussions & classes

42. PCPL Emerging Tech ProjectsMySpace Panel Discussion http://www.tppl.org/teenzone/life/

43. PCPL Emerging Tech ProjectsWikis • Mentoring Group! We rock (put in pic) • Emerging Tech Committee • FAQ’s • New Intranet • Tucson Literacy Organizations

44. PCPL Emerging Tech ProjectsWikis

45. PCPL Emerging Tech ProjectsWikis: Find out more! http://libsuccess.org/index.php?title=Main_Page

46. PCPL Emerging Tech ProjectsAudio & Video Podcasting • Youth Poetry Contest Winners • Lawrence Clark Powell Lecture • Interview with Richard Shelton, OneBookAZ • Other ideas: • PCPL Calendar Highlights • Story Tellers • Teen Book Reviews • Storytimes • Author Presentations

47. PCPL Emerging Tech ProjectsProfiles on Social Web • MySpace • Flickr • LibraryThing Connect to the community where they are using online tools.

48. PCPL Emerging Tech ProjectsProfiles on Social Web MySpace Library news posted to blog Library mission statement posted to profile Links back to pages on PCPL web site Friends!

49. PCPL Emerging Tech ProjectsProfiles on Social Web Photos of Library events Photos of Library displays Photos of our libraries

50. PCPL Emerging Tech ProjectsProfiles on Social Web What our book clubs are reading