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OmniAccess 5510 USG Router

OmniAccess 5510 USG Router. Sales Presentation. Agenda. Introduction and Objectives Vision and Strategy OmniAccess 5510 USG router Selling the OmniAccess 5510 Competitive Landscape Sales Support/Resources Key Takeaways. 1. Introduction and Objectives. Objectives.

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OmniAccess 5510 USG Router

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  1. OmniAccess 5510 USG Router Sales Presentation

  2. Agenda • Introduction and Objectives • Vision and Strategy • OmniAccess 5510 USG router • Selling the OmniAccess 5510 • Competitive Landscape • Sales Support/Resources • Key Takeaways

  3. 1 Introduction and Objectives

  4. Objectives • This presentation focuses on how to sell the OmniAccess 5510 Unified Services Gateway (USG) Routers. • After completing this session, you will be able to: • Summarize the principal characteristics and features of the OmniAccess 5510 and its positioning in the USG router product family • Summarize the main value proposition for OmniAccess5510 • Briefly capture the top selling points • Articulate key product differentiation and its positioning • Understand what resources and tools are available Presentation length: approximately 45 minutes

  5. 2 Vision and Strategy

  6. Enterprise - IP Networking Portfolio WLAN WAN SP LAN Edge, Aggregation and Core WAN Access OmniStack LS 6200 OmniSwitch 6850 • AP 85 • Outdoor • AP 124/125 • 802.11n OmniAccess 5780 7450 ESS OmniSwitch 6400 OmniAccess 5740 OmniAccess WLAN OmniSwitch 6855 OmniAccess 5510 OmniSwitch 9000 7750 SR Consistency of Network Services SECURITY AVAILABLITY MANAGEABLE Green IT

  7. Scalability & Performance OmniAccess USG Routers Product Family • Simple, cost-optimized, feature-rich streamlined form factor chassis (1/2 Rack width). • All-in-one secure WAN access with 1 T1/E1/ serial/xDSL connectivity. • Always-ON, increased port density & Scalability, feature-rich, high performance, Modular 3RU chassis • Converged, Highly available, branch-office solution with 5-8 T1/E1/Serial connectivity • Flexible, Scalable, feature-rich, high performance, Modular 1RU chassis • Converged branch-office solution with 2-4 T1/E1/Serial connectivity • OA5780 USG NEW • OA5740 USG • OA5510 USG Modularity & High Availability Unified Voice, Data & Security Services Mid-size/Regional Office Small Office/SMB Large Office/HQ

  8. 3 OmniAccess 5510 USG Router

  9. Customer/Market Drivers (1/3)Small & Medium Businesses (SMB): Very cost conscious IT Infrastructure Needs • Need same feature richness as of enterprises. • Want cost effective solution with full feature functionality • Need simplicity of deployment & management • Equipments which provide flexibility of different deployments • Make employees more accessible and improve customer service by using flexible communications applications Business Challenges • Compete with larger, more established, companies. • Do not have extensive operating & capital budget • No IT department, No IT expertise • Space constrained Crunch of real estate and are not sure of deployment models? • Improve customer service and worker productivity Business Challenges links to IT Infrastructure Needs Smaller in scale, but still as complex as Enterprises.

  10. Customer/Market Drivers (2/3) Small Enterprise branch-offices:Mission critical, revenue generating IT Infrastructure Needs • Consistent set of services from Headquarters to Branch-Offices: security, IP VPN, QoS, voice,.. • Convergence of voice, video, data and desire high service capabilities with high performance. • Device consolidation in the branch office Business Challenges • Enterprises are increasingly reliant on their Small branch-offices. • Enterprises are leveraging the virtual workplace to reduce real-estate costs and attract unattainable employees. • Lower total cost of ownership Business Challenges links to IT Infrastructure Needs As per Nemertes Research: Increased migration towards the branch/remote offices (from ~85% of employees in the branch in 2003 to 91% today) Small branch offices need access to similar infrastructure & services as in HQ.

  11. Customer/Market Drivers (3/3) Managed Communication Services (MCS):Managed Services is not a future anymore! N/w Infrastructure Needs • Solution shall allow on-the-fly activation of new services without network disruption. • Need future ready devices for MCS deployment. • Interop with legacy interfaces along with newer interfaces. • Support voice & security functionality along with WAN access & routing functionality. • CPE devices shall provide remote management capabilities which ensures end-to-end management. Carriers Challenges • Always be competitive and adapt to the needs of enterprise/SMB business. • Own the Enterprises TODAY and lock them for a long time . • Extend the life of the current Infrastructure. • Increase the ARPU by offering multiple services like routing, security, voice, etc. • Reduce TCO, Minimize the costly visit of operational personnel at remote locations. Carriers Challenges links to its network Infrastructure Needs Carriers wants to Deliver NEXT Generation solutions TODAY

  12. OmniAccess 5510 USG Router Cost optimized platform for secure, wire-speed delivery of voice and data services. Delivering Value to SMB Customers. End-to-end solution Built-on proven, successful ModuliveTM OS foundation. Performance headroom for processing intensive applications. Branch office friendly with consolidation of multiple services. Best-in-class functionality for Lowest TCO. Space and power efficient device with multiple deployment options All the functional richness and flexibility of a ModuliveTM OS architecture is inherited from the USG router product line. Enterprise class data, voice & security at Small Business Price

  13. OmniAccess 5510 USG attributes in brief (Hardware) Console • USB 2.0 present on front of the OmniAccess 5510 USG. • Hardware VPN encryption enhances VPN encryption performance.* Power Supply (external) • External PS improves system UP time • Easy spare availability • AC or DC power supply option. Ethernet Expansion Port • 10/100 Copper Ethernet port • High performance L3 routing support • Connect OmniSwitch for additional LAN ports (PoE) • Use as back-up interface • Connect external ADSL/ISDN/Cable modem WAN Interface Port • Single built-in WAN interface • T1/E1, Universal Serial, ADSL2+ (Annex A & B) are supported on respective models. Switched Ethernet Ports • 4 10/100 switched Ethernet ports • VLAN switching • Wire speed switching *Available in Release 2.3.

  14. OmniAccess 5510 USG Router – Models Value Hardware for Small Office • 4 x 10/100 Switched Ethernet Ports • 1 x 10/100 Routed RJ-45 Port • External AC power, optional DC available • Fanless design, ½ Rack width – Tray mountable • Hardware VPN Encryption* Full Enterprise Services • Routing: RIP, OSPF, BGP, VRRP, PBR, GRE, Multicast, ECMP, Multi-VRF CE* • Advanced Security: SPI Firewall, IPSec VPN, NAT, DDoS and IDS/IPS, Transparent Firewall, ACLs, SBC • VoIP & QoS: Diffserv/TOS Marking, Hierarchical Queuing, Policing & Shaping, Strict Priority, WRED, SIP/NoE ALG, Remote office Voice Resiliency (RoVR)* • LAN Switching: 802.1Q VLANs, Port Mirroring, IRB • WAN: Ethernet, Frame Relay, HDLC, MLPPP, MLFR • Network Services: DNS, DHCP, TACACS+, Radius, HTTP/HTTPS, SSH, FTP/TFTP Common software with OA5740/5780 1 port T1/E1 Built-in CSU/DSU, Clear Channel or Fractional • OA5510-TE 1 port Universal Serial V.35, X.21 or RS-232 cable selection • OA5510-SR 1 port ADSL2+ Annex A – ADSL over POTS • OA5510-AA 1 port ADSL2+ Annex B – ADSL over ISDN • OA5510-AB * Available with R2.3

  15. Value PropositionSimplification Save Time, Money, Headaches Reduced Complexity, Easier to deploy and manage • Pre-packaged and ready to be deployed • All-in-one solution, seamless integration • Faster troubleshooting, Minimize network disruptions No Special Training required • Management and service simplification • Familiar Command Line Interface (CLI) means, eliminating the training costs normally associated with learning a new product. • A user-friendly Web-based Graphical User Interface (GUI) provides step-by-step configuration wizards for quick and easy configuration and management. Operational Simplicity: Faster time to productivity and profitability • Quicker time to bring up the small office network • Low commissioning costs & high ROI • External PS improves system UP time with easy spare availability

  16. Input (Data+ voice) WAN Voice Data Packet Interleaved output Value PropositionSecure, Scalable, Unified VoIP Services Traditional VoIP Services with voice security • Leverage existing WAN infrastructure to transport voice securely. • Protection against attacks - DDoS, IP spoofing, stateful inspection, PAD. • ALG support for voice signaling and supporting protocols . Call Processing • Built-in local communication server (with CAC functionality) allows full featured IP telephony on OmniAccess 5510. Remote Office Voice Resiliency (ROVR) • Provide backup for central communication server (OXE) when WAN link fails. Sustained voice communications in the event of WAN outage. Voice Aware QoS • Minimal delay and Jitter free voice delivery by LFI. • Existing QoS solution like policing, shaping etc enhances the voice Quality.

  17. Value PropositionHigher performance—scale for future needs • Each packet is classified / inspected only once • Each service performs its action based on the single classification • Saves CPU resources and minimizes latency • Guarantees uncompromised performance + scalability Scalability Packet Ingress Packet Ingress 1 1 Firewall Single Packet Inspection 5 Routing Packet Egress 4 2 2 Security Firewall Routing (again) Multiple Packet Inspections 3 3 Routing Security 4 Packet Egress Traditional Branch Office Routers OmniAccess USG Routers By inspecting packets only once, there is no performance degradation when multiple services are turned on.

  18. Router with Security OmniAccess 5510 Unified Services Gateway Security First Architecture Value PropositionSecurity First Architecture • All security services first, then routing/packet forwarding • Unified multi-service architecture that ensures new services automatically receive full protection from existing security functions. • Protects the network from the most sophisticated security threats. Security first architecture enables carrier class security for small offices

  19. Value PropositionEco friendly & Flexible deployment option OmniAccess 5510 USG is Flexible and adaptable to changing business needs Multiple installation options • Desktop (rubber feet) • Rack friendly (w/ PS Tray at side) • Dual configuration Rack friendly (PS Tray at back) Optimal use of real estate • 2 OA5510 units can be placed in 1 RU height • Offers the option to pair with OmniSwitch unit (OS6250 or OS6855) to fit in 1 RU height Flexible deployment options • Enterprise branch office deployments using companion OmniSwitch, OmniPCX voice solutions and OmniAccess Wireless LAN portfolio. • True WAN flexibility with multiple models Suitable for noise-sensitive environments • Fan-less design makes OmniAccess 5510 best-fit for noise-sensitive environments like testing centers. Eco-sustainability: Green IT • Low power consumption • No cooling fan required • Option for AC or DC power supply • Fan-less design means no noise pollution

  20. 4 Selling the OmniAccess 5510

  21. Target Customer/Market:Meeting the SMB IT infrastructure needs OmniAccess 5510 USG • It runs on ModuliveTM OS architecture which has same feature richness as of enterprise routing solution, but still meets the price point desired by SMBs. • Pre packaged OmniAccess 5510 USG router is easier to configure & maintain and has compact form factor with flexibility of deploying either in rack or desktop friendly environments. • Ensures business continuity and disaster recovery via high-availability configurations & modular architecture. SMBs can deploy new applications to support business changes w/o disrupting existing services. IT Infrastructure Needs • Need same feature richness as of enterprises. • Want cost effective solution with full feature functionality • Need simplicity of deployment & management • Equipments which provide flexibility of different deployments • Make employees more accessible and improve customer service by using flexible communications applications

  22. Target Customer/Market:Meeting the Enterprise’s Small & Mid-size branch-offices Needs OmniAccess 5510 USG • Single code source provides consistency across features implementation from HQs (OA5780/5740) to BOs (OA5510). • Low power consumption enhance enterprise’s eco-sustainability. • OnePass™ packet processing, ensures uncompromised performance for processing intensive services, even when all services running. • OmniAccess 5510 USG router is All-in-one solution. It unifies multiple services/applications desired by branch-offices in single platform. IT Infrastructure Needs • Consistent set of services from Headquarters to Branch-Offices: routing, security, IP VPN, QoS, voice,.. • Meet the GREEN-IT goal of enterprises. • Convergence of voice, video, data and desire high service capabilities with high performance. • Device consolidation in the branch office

  23. Target Customer/Market:Meeting the MCS n/w Infrastructure Needs N/w Infrastructure Needs • Solution shall allow on-the-fly activation of new services without network disruption. • Need future ready devices for MCS deployment. • Interop with legacy interfaces along with newer interfaces. • Support voice & security functionality along with WAN access & routing functionality. • CPE devices shall provide remote management capabilities which ensures end-to-end management. OmniAccess 5510 USG • Always-ON Modulive OS enables carriers to deploy new services w/o disrupting existing services. • Open-source architecture enables easy addition of future applications. • It interops with both legacy (T1/E1, serial) & newer interfaces (ADSL2+). • OmniAccess 5510 USG router unifies data, security & voice services in single purpose-built device. • Comprehensive & Consistent end-to-end management framework provides a simplified, uniform view of all components and network services operating in the carriers network.

  24. Summary of Key Selling Points Simplicity of deployment & management • Faster rollout of services. • Best of both worlds - ready to go and different connectivity options • Low commissioning costs and high ROI. Cost-effective Scaling for an End-to-End solution • Leverages the USG product family to provide end-to-end branch-office solution. • Consistency of services and performance for all enterprise employees Best combination of price, space, and power. • Perfect fit for deployments that require a cost effective box with complete set of services. • Optimal use of real estate • Alcatel-Lucent’s GREEN initiative is extended to enterprise router’s family.

  25. Three Minutes to Convince Your Customers Technical IT/operations • Pre packaged, fixed configuration OmniAccess 5510 systems are easier to configure & maintain and takes less time to bring-up the branch offices. • Familiar & consistent CLI and network management system (NMS) across the network helps in reducing management and provisioning times. • Provides option of deploying either in rack-friendly or desktop-friendly environments. Executive level (CxO) • OmniAccess 5510 USG routers enables organizations to become more productive, efficient, and responsive to customers. • Offers comprehensive portfolio of enterprise branch office networking products. • Reduce CAPEX & OPEX with a single platform accomplishing multiple functions. Director of IT/Network Operations • Organizations can activate new services as per their needs, respond more rapidly to change, and better protect, optimize, and grow their business • Ensures business continuity and disaster recovery via high-availability configurations and a modular architecture. • Environment friendly, GREEN IT.

  26. 5 Competitive Landscape

  27. Principal Competition The Niche Players An Overview of The Competition J2300 Series Low end ISR 1800 Series SSG5/SSG20 Secure Router 1000 Series AR18-xx Series AT-AR410 SERIES NetVanta 3120/3130 NetVanta 3430

  28. OmniAccess5510’s Head-on competition with Cisco ISR 1841 USB 2.0 Not supported 50% space saving $600 savings on basic configuration Pay more to enable Advanced IP services No s/w image upgrade required, Just license enable IOS image upgrade required H/w upgrade required from 1841 to 1861 No h/w & s/w upgrade required, Just license enable ISR 1841 pricing increases rapidly when additional services are enabled.

  29. Lower in Price More Services, More Cost Advantage Data & Security Features Price Comparison for OA5510-TE Model • Nortel’s Secure Router 1000 series does not (and cannot) support voice services due to its rigid architecture. OA 5510 ISR 1841 SR 1001 J2320 Competitors pricing increases rapidly when customers enable multiple services. ISR 1841 OA 5510 SR 1001 J2320

  30. Lower in Price More Services, More Cost Advantage Data & Security Features Price Comparison for OA5510-SR Model ISR 1841 SR 1001 OA 5510 J2320 Competitors pricing increases rapidly when customers enable multiple services. ISR 1841 OA 5510 SR 1001 J2320

  31. Lower in Price More Services, More Cost Advantage Data & Security Features Price Comparison for OA5510-AA Model • Nortel’s Secure Router 1000 series does not support DSL interfaces. ISR 1841 OA 5510 J2320 Competitors pricing increases rapidly when customers enable multiple services. ISR 1841 J2320 OA 5510

  32. 6 Sales Support and Resources

  33. Budgetary pricelist (Systems)

  34. Budgetary pricelist (Accessories )

  35. Sales Support/Resources

  36. 7 Key Takeaways

  37. Key Takeaways • Alcatel-Lucent’s USG router family is expanding with OmniAccess 5510 USG router and it enables us to provide end-to-end branch-office solution. • Designed ground-up to meet various needs of SMBs, small enterprise branch offices and managed services applications for wire-speed delivery of data, voice & security services. • Cost optimized platform which provides flexibility and manageability through a variety of fixed design offerings which meets demanding and evolving small-office requirements. • Unique features reduce the n/w complexity and simplifies the operations. • Complements our already compelling comprehensive Data/voice/security solutions. • Alcatel-Lucent’s GREEN initiative is extended to enterprise router’s family.

  38. www.alcatel-lucent.com www.alcatel-lucent.com

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