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Drive growth for your business with Bing Ads

Drive growth for your business with Bing Ads. IMPORTANT: Replace the Picture Placeholder above with Your Logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done. Learn how you can. Reach a unique audience through Bing Ads. Find customers on the Yahoo Bing Network.

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Drive growth for your business with Bing Ads

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  1. Drive growth for your business with Bing Ads IMPORTANT: Replace the Picture Placeholder above with Your Logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done.

  2. Learn how you can Reach a unique audience through Bing Ads. Find customers on the Yahoo Bing Network. Use powerful Bing Ads features to create ads that inspire action. Take advantage of our services. IMPORTANT: ON EACH PAGE, Replace the Picture Placeholder below with Your Logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done.

  3. Bing Ads is available on five continents Together, Bing and Yahoo Search deliver a competitive search offering that provides advertisers quality audiences through a new, enhanced global platform that enables stronger business results with less effort.

  4. Reach more searchers with less effort One ad buy through Bing Ads is displayed on Bing, Yahoo Search and their partner sites. M = Millions; B = Billions 1. comScore qSearch (custom), March 2014.; the Yahoo Bing Network includes Microsoft and Yahoo sites in Europe. 2. comScore qSearch (custom), March 2014.

  5. Those searchers are active at all times across multiple devices. Reach a valuable audience with search and mobile ads. At home Target searchers by location, time, demographics, and what they’re searching for to find your perfect customer. On the go Target your ads to specific device operating systems and promote your closest business location so customers can easily find you.

  6. When an audience is always connected Most weekday tablet usage occurs between 8 and 9 P.M. comScore Device Essentials, 21 Jan. 2013; UK, 2013 Future in Focus Report. http://www.comscore.com/Insights/Blog/2013_Digital_Future_in_Focus_Series

  7. Be found in search anytime, anywhere Bing is the default search in products consumers are already using. Bing powers search on Windows Phone Bing is the search engine on Xbox worldwide Bing is the default search engine on Amazon Kindle • Microsoft Surface

  8. Bing Ads has powerful features that help you target searchers. Bing Ads makes it easy to target your ideal customers — whether they’re near a specific address or on a device. Target a radius around an address, such as your business location; metro areas; people in or searching for a location and more. Features to refine your markets

  9. Yahoo Bing Network Europe: investing in user engagement +29% +50% +54% +29% New Markets3 UK France Germany Ad CTR since launch2 Year over year clicks1 1. Internal data September 2012 vs. September 2013. 2. Internal data comparing to January 2013. 3. Italy, Spain, Netherlands, Denmark, Norway, Sweden, Finland

  10. Marin Software Custom Study Yahoo Bing Network grows clicks whilst maintaining low prices The Eurozone +54% Impressions +88% Clicks -32% CPCs9 Custom study: sample of the Marin Global Search Index, customers buying in EUR, Q2 2103 indexed vs. Q2 2012. All devices, partner Network excluded.

  11. Sitelink Extensions on Bing Ads Add multiple links of interest to your ads. Sitelink Extensions allow you to add multiple links to your ads so searchers can jump directly to their page of interest and take action. You can enter up to 10 Sitelink Extensions for each campaign. These extensions apply to all ad groups and ads in your campaign. Alpine Ski House www.alpineskihouse.com 30% Off Select Ski Gear! Free Shipping Over €50. Our top-rated gearJoin us on a trek Money-back guaranteeSustainability commitment Proven success: UK users serving ads with Sitelink Extensions on Bing Ads have seen an average increase of 10 – 25% in their click-through rates.1 1. Internal Microsoft study, UK, compared ads with Sitelink Extensions to ads without Sitelink Extensions, June 2013.

  12. Location Extensions on Bing Ads Searchers can locate clients directly from their ads. Location Extensions allow you to add your business address and phone number to your ads. Take it two steps further: Add a Directions link that when clicked, shows the route automatically to your business on Bing or Yahoo maps.1 Step 1 Copenhagen Hotels from 40kr www.contoso.com/Hotels Phenomenal Deals at Great Hotels. Discover the best deals. 17201 Surf Way, Copenhagen 0800 123 4567 Directions 310 Cottage Street, Aarhus 0800 345 6789 Directions Ad 1. Assuming users have opted into location services on their smartphone. All clicks on Directions and the phone number cost the same as clicks on the ad title.

  13. Call Extensions on Bing Ads Get searchers to contact your business directly from your ads. Enable Click-to-call functionality so searchers can click the phone number in the ad to call your business directly. On smartphones: call with just one click. You can even make that the only action available.1 Step 2 Copenhagen Hotels www.contoso.com/Hotels Copenhagen hotels near top restaurants. 0800 345 6789 Ad 1 All clicks on the phone number cost the same as clicks on the ad title. Call extensions are available in the United States and United Kingdom on all devices. In all other Bing Ads markets, Call Extensions on smartphones only.

  14. Bing Places for Business Add your business location to our directory Easy bulk upload List and verify up to 10,000 business locations on Bing in one easy step via www.bingplaces.com. Stand out from the competition Enrich your business listing with online content like photos, specialties and services. Use your Google Places locations Download your listings from Google Places and upload them to Bing Places for Business. Bing Places is currently available for US, CA, UK, DE, IT, ES, IN, AU and BR. All clicks on the phone number cost the same as clicks on the ad title. Call extensions are available in the United States and United Kingdom on all devices. In all other Bing Ads markets, Call Extensions on smartphones only.

  15. What’s the bottom line? Connect with the valuable and engaged Yahoo Bing Network audience. Reach potential customers anytime, anywhere. Create ads that maximize conversions.

  16. IMPORTANT: This slide needs edits.Customize this slide with your agency’s services, and delete these instructions. An introduction to our services. Get more from your ads

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