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Deferred Giving Future Trends of Younger Generations How to Get Them to Give

This presentation explores the key factors of speed and relationships in engaging younger generations in deferred giving. It analyzes the differences between generations and provides specific strategies for targeting Baby Boomers, Generation X, and DotComs. The speaker, Annimac, is a futurist trend forecaster who offers a big picture perspective on the future of giving.

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Deferred Giving Future Trends of Younger Generations How to Get Them to Give

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  1. New Frontiers FIA 31st International Conference Perth Western Australia 25th February 2008 Deferred GivingFuture Trends of Younger GenerationsHow to Get Them to Give Annimac Futurist Trend Forecaster annimac.com.au

  2. Big Picture of Gen DiffsTwo key factors www.annimac.com.au

  3. Two key factors 1. Speed www.annimac.com.au

  4. SpeedYounger means faster www.annimac.com.au

  5. I’m never having kids. I hear they take nine months to download. www.annimac.com.au

  6. Speedfaster • linear • lateral • multiple • depth • immediate www.annimac.com.au

  7. Two key factors 1. Speed 2. Relationships www.annimac.com.au

  8. RelationshipsTwo kinds • 3 D world • Virtual world www.annimac.com.au

  9. RelationshipsYounger • Virtual world • 3 D world www.annimac.com.au

  10. www.annimac.com.au

  11. Big Picture of Gen DiffsSpecifics of Gen Diffs www.annimac.com.au

  12. Generations Baby Boomers 1945 – 60 age 45 – 60 GenerationX1960 – 75 33 - 48 DotComs ( Y ) 1975 – 90 18 - 33 Ferals 1990 – now to 15 Wikipedia Generation X 1960 – 80 28 - 48 Generation Y 1980 – 1990 18 - 28 www.annimac.com.au

  13. Baby Boomers 45 - 60 www.annimac.com.au

  14. Baby Boomers45- 60 • Downsizing their lives Empty nesters Planning retirement / p-t work Will give back - volunteer • Sense of community - donate ! Materialism Set relationships - familiarity www.annimac.com.au

  15. Baby Boomers 45 – 60 contd • Security conscious Health conscious Aware mortality Plan wills • Defer to authority Respect experts. www.annimac.com.au

  16. Generation X30 - 45 Uniquely Split Generation 50 : 50 Brand X Clones of BB BB values goals ideals Marriage Family Suburbs Set relationships Volunteer Donate Expect to bequeath www.annimac.com.au

  17. Gen Xers 30-45 www.annimac.com.au

  18. Generation X30 - 45Split 50:50 Me Generation Most challenging for FR Different world Relate to Dot Coms / Gen Y More Virtual Faster Shorter term planning www.annimac.com.au

  19. Generation X30 - 45 Me • Personal journey Faster decisions Risk takers No obvious social commitment Global environmental values Help in virtual world www.annimac.com.au

  20. Generation X30 - 45 Me • Mobile Single Childless Net Dating Multi careers SOHO Renters • Identity Varies Materialism assumed Changing Lifestyles www.annimac.com.au

  21. Gen X Lifestyle Dog www.annimac.com.au

  22. Generation X30 - 45 Me • Defer to Heroes Doers Walk the talk • Deferred Giving Aim at BB Gen Xers Like BBs but faster & leaner Me Gen X : tie to Heroes now www.annimac.com.au

  23. DotComs www.annimac.com.au

  24. DotComs15 - 30 • Faster onOwn journey • In two worlds • Conservative Care • Committed to saving planet • Creating new paradigm • Under radar of establishment www.annimac.com.au

  25. Parallel Universes Young live them. www.annimac.com.au

  26. DotComs 15 – 30 contd • Virtual World relationships • Wired Immediacy • Gaining importance • Temporary pairing • Groups & single socialising • I.d. from activity www.annimac.com.au

  27. DotComs 15 – 30 contd • Multi channeled • Multi actions action oriented • Act now forget researching • Do what can with what got • Defer as per useful • Temporary deference • No status except earned now www.annimac.com.au

  28. www.annimac.com.au

  29. DotComs 15 – 30 contd • Globally networked • Global citizens • World is neighbourhood • New relationships • Gen Y expert : Peter Sheahan Cluetrain Manifesto www.cluetrainmanifesto.com www.annimac.com.au

  30. Future Fundraiser ? Japanese Robanoid 2006 www.annimac.com.au

  31. DotComs 15 – 30 contd • Deferred Giving • Go to their world • Short fast specific communications • No Spin • What why for whom when • Actions In the Now • Expect intuitive response • Ask them to network www.annimac.com.au

  32. Facing the future in Deferred Giving : www.annimac.com.au

  33. thank youwww. annimac.com.au www.annimac.com.au

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