Welcome Chief Executive Boards International Webcast

1. Welcome Chief Executive Boards International Webcast Web Marketing Success At Chief Executive Boards we deliver all this, and more.

2. Your Host: Robin Taylor CEBI Manager, Member Services Headquarters: Greenville, South Carolina Local and National Executive Peer Advisory Boards www.ChiefExecutiveBoards.com

3. CEO Peer Advisory & Coaching Knowledge, Experience & Insight

4. 2019 President’s Circle Webinars • √ Foolproof Decision Making January 17 • √ Flawless Execution March 11 • √Art of Delegation April 18 • 7 Magic Sales Questions June 13 • √ 6 Principles of Persuasion July 18 • √ Increase Your Revenue via the Web September 20 Culture By Design

5. Grew a firm from $17 to $650 million in 4 years • Managed 30 sales locations with over 300 reps • EOS facilitator and coach • Certified in Principles of Persuasion • Gazelles Intl Rockefeller Habits Coach • Worked with over 400 companies • Generated over $1 billion in new business • Written hundreds of articles, white papers, marketing campaigns, sales scripts • Developed and implemented over 200 business development strategies • Produced dozens of business development training modules • David is a success expert David Rippe, CEO Celestia International Culture By Design

6. WEB MARKETING • SUCCESS Keys you need to know and implement to change your online presence from an expense to an investment.

7. Why Listen to Me? • Founder and CEO Improved Results, LLC • Been on the Internet since January, 1997 • Co-developed and taught Xavier University MBA E-Business program • Wrote the first book on pay-per-click search engines • Helped over 1,100 businesses in 85 niches increase their revenue • Author and international speaker • Worked closely with David for 15 years

8. What You’ll Learn Today • Is your online presence an investment or an expense? • The Customer Value Journey • Your home page is the doorway • 9 mistakes we’ve seen over 22 years (and continue to see) • 7 ways to leverage online and offline to increase your revenue • Website traffic isn’t all it’s cracked up to be

9. Who is Improved Results? • Founded 1997 • Gone through several “evolutions” • PPC and SEO • Fortune 500 clients • Proprietary SEO system • Local business – franchises, “one to many” groups • The present – since 2016

10. Who does Improved Results Do? • We work with $1M to $30M businesses to increase their revenue • We leverage our relationships as Digital Marketer Certified Partners, Infusionsoft/Keap Certified Partners, StoryBrand Certified Guides and several others

11. Is Your Online Presence anInvestment or an Expense? • Why do you have a website? • Online sales? • Lead generation? • Other? • How do you see it? • Investment? • Expense?

12. The Customer Value Journey

13. Your Homepage is the Doorway Three questions your homepage has to answer: What do you offer? How will it make my lifebetter? What do I have to do to buy or establish contact with you?

14. 9 Mistakes We Continue toSee After 22 Years Online • What primary call to action do you want your visitor to take? • Not continually testing and measuring results • Don’t make me squint – know your audience • Don’t make me guess what your website is about? • Why aren’t you using video to engage me? • Reviews and testimonials – can’t have enough • Giving visitors too many choices • Not selling the opt-in, the conditional call to action • Should you give your visitor the chance to directly engage with you?

15. 7 Ways to Leverage Online and Offline to Increase Your Revenue • Automated email and SMS/text campaigns for suspects, prospects, customers, and so on. By the way, don’t forget direct mail automation. • Sales call and the other types of outbound phone call appointment scheduling (and follow-up to ensure the appointment is held and follow-up when it’s missed. • Automated delivery and follow-up of special reports, webinars and other high value content • Automation of product and service delivery to the highest degree possible and practical • Surveys of prospects and customers with automated campaigns depending upon how a survey is answered • Invoicing • Automated to generate referrals and reviews from customers

16. Website Traffic Isn’t All It’s Cracked Up To Be • The challenge isn’t necessarily more website traffic • The three areas you need to closely review: • Traffic • Almost unlimited ways to get visitors • Do you know where your target audience hangs out? • Conversion • Do you know your numbers? • The key is getting your conversion to an acceptable level and then blowing out your traffic • Economics • What’s your value per visitor (vpv)? • How’s your vpv compare with your cost to get a visitor?

17. Here’s What We’ve Reviewed • Is your online presence an investment or an expense? • The Customer Value Journey • Your Home page is the doorway • 9 mistakes we’ve seen over 22 years (and continue to see) • 7 ways to leverage online and offline to increase your revenue • Website traffic isn’t all it’s cracked up to be

18. What’s Next? • Receive a PDF summary of this presentation • Get a copy of the book, “Building a StoryBrand” by Donald Miller • Get a copy of “5 Things You Need To Do Now To Increase Your Online Leads and Business Revenue” • Schedule a complimentary 30 minute call to audit and assess your situation • Total Value - $797 • Text CEBI to 855-275-4644

19. THANK YOU FOR YOUR TIME • Any questions?