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ASICS

ASICS. “A Sound Mind In A Sound Body”. Target Market. Runners Walkers Wrestlers Volleyball Foot problems Track and field Rugby Football. Targeting –Runners & Walkers. The Gait Cycle - understanding how a shoe can help prevent injury.

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ASICS

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  1. ASICS “A Sound Mind In A Sound Body”

  2. Target Market • Runners • Walkers • Wrestlers • Volleyball • Foot problems • Track and field • Rugby • Football

  3. Targeting –Runners & Walkers • The Gait Cycle- understanding how a shoe can help prevent injury. • Underpronating-foot rolls outside of ankle • Overpronating- Foot rolls inside of ankle.

  4. Product Strategy • Leading competitors are Nike and New Balance • Asics stands out among these brands because of the quality: • Shoes are designed to correct and prevent foot, ankle and knee problems

  5. Product Strategy • Heterogeneous product • Placed near similar products, so promotion is needed to highlight the shoes advantages • Price is sensitive

  6. Product Strategy • Wide Product Assortment • By selling other products, Asics name becomes more prominent • Ex: Volleyball equipment, cleats, clothing

  7. Place/Distribution Strategy • This Japanese based business has manufacturing plants all over the world. • Europe • Australia • Brazil • Hungary • Asia • USA • More

  8. Place/Distribution Stategy Manufactures Channel of Distribution Type Customer Service Direct Indirect Transportation Warehouses Store Inventory Internet Sales Intensive Exposure Retail Mangers Retailers

  9. Promotional Strategy • Free Asics socks with purchase • Free Asics shoe bag with purchase • Design a shoe contest • Salesman Contest • Retailers own price breaks

  10. Commercials • Has some commercials but the company is still building its name • Amazing website for shoe technology facts, historical facts and other merchandise

  11. Pricing Strategy • Price and Quality Comparisons: Asics Nike New Balance

  12. Purchase Benefits • Warranty offers • Return policies • Individual Accounts-Negotiate price breaks

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