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eTools for Economic Development

eTools for Economic Development. Tim O’Brien, Technology Consultant Caleb Pollard, Workforce Development Consultant Nebraska Department of Economic Development. PSA. www.facebook.com/group.php?gid=19961976440. Agenda. Who we are Why use eTools for economic development?

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eTools for Economic Development

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  1. eTools for Economic Development Tim O’Brien, Technology Consultant Caleb Pollard, Workforce Development Consultant Nebraska Department of Economic Development

  2. PSA www.facebook.com/group.php?gid=19961976440

  3. Agenda • Who we are • Why use eTools for economic development? • What eTools enhance economic development opportunities? • Culture change • Wrap-up

  4. Who we are • Tim O’Brien, Technology Consultant • The Brains • LinkedIn Profile: http://www.linkedin.com/in/timothyrobrien • Caleb Pollard, Workforce Development Consultant • The Mouth • LinkedIn Profile: http://www.linkedin.com/in/calebpollard

  5. Your Open Mind • Reconsider how you approach technology & economic development • Challenge your receptiveness to new processes & applications • We can guide you!

  6. What is your model? • Who is your audience? • Business • Government • People • How do you connect with your audience? • How do you prioritize online activity among daily responsibilities?

  7. Why use eTools for ED? • Your audience is integrated and active ONLINE • Your audience is aggressively global; their needs are immediate • Technology CAN make your life easier

  8. Why Connect Online? • A broad array of online players, from major media companies like Viacom (VIA) to e-commerce providers such as eBay (EBAY), are adding networking features to their online destinations^ • Connect with people over common interests • Share content • Socialize

  9. Trends

  10. Trends

  11. Business Week’s Best of the Web - http://images.businessweek.com/ss/07/09/0924_bestofweb/index_01.htm

  12. Web 2.0 • Web 2.0 Directory - • http://www.go2web20.net/ • Examples • Digg.com • Skype.com • Blogger.com • LinkedIn.com • Chacha.com • Flickr.com • Facebook.com • Twitter.com • Revision3.com • 37signals.com Web 2.0 Explained on YouTube - http://youtube.com/watch?v=nsa5ZTRJQ5w

  13. Web 2.0 • Website Traffic • Top 500 Sites from Alexa.com • http://www.alexa.com/site/ds/top_sites?cc=US&ts_mode=country&lang=none

  14. BEST ECONOMIC DEVELOPMENT MARKETING STRATEGIES OF 2006 Source: Economic Development Online

  15. Track users Mouse Movements and Clicks Click Density - http://www.clickdensity.com Google Analytics - http://www.google.com/analytics/

  16. F-Shaped Pattern For Reading Web Content • Eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe • More info at http://www.useit.com/alertbox/reading_pattern.html

  17. Web Management – Content Management Systems • I highly recommend the use of a Content Management System (CMS) for your website • What is a CMS? • a web application used for creating and managing websites and web content • it is simple for even non-technical users to add or edit content, update images, and to manage the critical data that makes your company or organization go • Anybody with basic word processing skills can easily learn to manage a CMS site • Very flexible and expandable • Keeps things consistent and easily managed/changed • Therefore, Focus on Content…This is the MOST IMPORTANT! • Many CMS are pre-installed by website hosts

  18. Web Management – Content Management Systems • Who uses content management systems? • Nearly all large websites (www.nytimes.com, www.vw.com, www.theonion.com,) • How much do content management systems cost? • Most are open source (free) to millions of dollars • The examples I included above all run on open source CMS systems!

  19. Web Management – Content Management Systems • Content Management Systems I recommend • Joomla – www.joomla.org • Drupal – www.drupal.org • Reviews and demos of nearly all CMS can be found at - http://www.opensourcecms.com • Joomla Demo

  20. Market Research • pewinternet.org • nielsen-netratings.com • neded.org • 2020research.com • Infosurv.com • DNB.com • Marketingsherpa.com • Nielsenmedia.com • Clickz.com • Doubleclick.com • Selfpromotion.com • Admedia.org • Targetonline.com • Wdfm.com • More at www.neded.org/neda2007.html

  21. Equipment • What’s in your bag?

  22. Wireless Device • Smart Phone • Most Popular • Treo • Blackberry • With Dial-up Networking (DUN) Ability • Salling Clicker -www.salling.com • Why?

  23. Software – Office Software • Microsoft Office (Word, Excel, PowerPoint, Outlook, Access, Publisher) ~ $400 • Alternatives to MS Office • OpenOffice.org ~ Free • Includes Alternatives to Word, Excel, PowerPoint, Access • Opens and Saves into MS Office Formats (.doc, .xls, ect.) • One Click PDF Creation • Other Programs included Math & Draw

  24. Software – Office Software • Lotus Symphony ~ Free • http://symphony.lotus.com/software/lotus/symphony/ • Google Docs & Spreadsheets ~ Free • docs.google.com/ • Share & Collaborate • Web Based • StarOffice ~ $70 • http://www.sun.com/software/star/staroffice/

  25. Software – Desktop Publishing • Layout Programs • Microsoft Publisher ~ $150 • QuarkXPress ~ $800 • Adobe’s InDesign ~ $700 • Scribus – Free - http://www.scribus.net • Photo Editing & Organization • Adobe’s Photoshop ~ $650 • Adobe’s Photoshop Elements ~ $100 • Gimp – Free - http://www.gimp.org

  26. Software – Desktop Publishing • Microsoft Photo Gallery – Free with Windows Vista • Organizes & Edit Photos • Google’s Picasa – Free - http://picasa.google.com/ • Organizes & Edit Photos

  27. Software – PDF Creation • Adobe Acrobat Professional ~ $450 • Create & Edit PDFs • Nuance PDF Convertor Professional ~ $100 • Create & Edit PDFs • CutePDF Professional ~ $50 • Simple Edit Tools & Creation tools for PDF • CutePDF Writer ~ Free • http://www.cutepdf.com/products/CutePDF/writer.asp • Create PDFs

  28. Online Communication & Collaboration • Skype • http://www.skype.com • GizmoCall • https://www.gizmocall.com/ • Google Talk • http://www.google.com/talk/ • Live Messenger • AIM • WebEx

  29. Online Communication & Collaboration • Microsoft Groove • Microsoft Live Meeting • 37signals.com • Basecamp - Collaborate with your team and clients. Schedules, tasks, files, messages, and more. • Highrise - Keep track of who your business talks to, what was said, and what to do next. • Backpack - Gather your ideas, to-dos, notes, photos & files online. Set email and mobile reminders. • Campfire - It's like instant messaging, but optimized for groups. Especially great for remote teams.

  30. RSS What is RSS? • Really Simple Syndication • Rich Site Summary • RSS is a simple XML-based system that allows users to subscribe to their favorite websites. Using RSS, webmasters can put their content into a standardized format, which can be viewed and organized through RSS-aware software or automatically conveyed as new content on another website. • A program known as a feed reader or aggregator can check a list of feeds on behalf of a user and display any updated articles that it finds. It is common to find web feeds on major websites and many smaller ones • Demo - http://www.google.com/reader

  31. Google Earth

  32. Other Tools • Distribution Lists • http://www.verticalresponse.com/ • Many others • AVG • http://free.grisoft.com/ • Firefox • http://www.mozilla.com • Del.icio.us • Share your bookmarks between computers and people

  33. Data Backup • Back up your data frequently! • Use CDs, DVDs, or an external Hard Drive

  34. Digg.com

  35. YouTube

  36. YouTube • User/viewer created video • How to use YouTube • Creating a profile • Upload videos • Connecting • How to embed to your website

  37. Flickr.com • What is Flickr? • How to use Flickr • Upload photos • Utilize tags • Joining groups • How to embed photography into websites • Washington Tourism • http://flickr.com/groups/saywa_group

  38. http://www.flickr.com/gp/57497235@N00/ktS920

  39. careerlink.com • What is Career Link? • How to use it • Posting a resume • Finding a job • Employer Resources • Statewide partnership • Community model

  40. Facebook • What is Facebook? • How can you connect with your peeps? • How do you join & create groups? • How to utilize marketplace for job postings & professional needs?

  41. Facebook • Facebook applications

  42. LinkedIn.com • Connect to more than 15 million professionals!

  43. LinkedIn • What is LinkedIn? • How to network • Answers – using global expertise for best practices and technical assistance • Professional opportunity • Finding a job • Finding a specialist • Simply Hired

  44. Join the NEDA Group! • Create personal account on LinkedIn • Follow this URL: • www.linkedin.com/e/gis/23822/024C11628AB9 • Join and share!

  45. What does this all mean? • How can the use of technology affect economic development? • How does this change business as usual? • How can you connect with the new wave of Economic Development?

  46. Contact Information Tim O’Brien, Technology Consultant 402.326.3104 (cell) tim.obrien@ded.ne.gov (email) Caleb Pollard, Workforce Development Consultant 402.471.3441 (office) / 402.560.4510 (cell) caleb.pollard@ded.ne.gov(email) Presentation online at http://www.neded.org/neda2007.html

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