1 / 14

TAFE NSW Managers Association VET Practice Seminar

TAFE NSW Managers Association VET Practice Seminar. TAFE NSW Doing Business in the 21st Century Ron Wright. the public funds currently available only to TAFE are open to all RTOs through some form of competition? This is already proposed for some jurisdictions!. What if. What if.

arawn
Download Presentation

TAFE NSW Managers Association VET Practice Seminar

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. TAFE NSW Managers Association VET Practice Seminar TAFE NSW Doing Business in the 21st Century Ron Wright

  2. the public funds currently available only to TAFE are open to all RTOs through some form of competition? This is already proposed for some jurisdictions! What if....

  3. What if.... students or businesses could choose their RTO and public funds followed them? This is already happening. Vouchers under the Howard Government PPP places under the Rudd Government

  4. What if.... a truly National VET training market is established . ie any provider from any state can operate anywhere in Australia NARA (the National Audit and Registration agency) has already been set up to allow RTOs to have a single National registration

  5. What if..... Students could enrol with Private providers without ANY upfront fee ? FEE Help starts in September and it allows eligible students to enrol in NRT Diploma and above courses using Fee Help (similar to HECS)

  6. What does it all mean ? • All of these factors give the customer greater choice in choosing an RTO • These factors also give our competitors greater access to public funds and to our potential students.

  7. TAFE Space

  8. TAFE Space UNIVERSITIES Enterprise RTOs PRIVATE Providers SCHOOLS

  9. The TAFE Space • Nationally Recognised Training - TAFE Delivers 38% Private providers 41%, Others 21% • Apprenticeship and Traineeship training - TAFE delivers 63% • Unaccredited training – TAFE delivers 7% Source Daemon MRA Research 2008

  10. TAFE Space We either need to seek out new TAFE spaces (eg non accredited training, workforce development etc) OR We need to compete better in the space we currently occupy

  11. Internet democracy • 78% of people research a product or service online before buying • Conversations are happening about your Institute right now • The opinions and views have the power to influence your potential customers • The more competitive the market the more that these views have “voice”

  12. What do our customers say?(WSI) • Great quality but far too slow • Bureaucracy is seen as too difficult to manoeuvre. Difficult to find out who to talk to. • Teachers are seen as both strengths and weaknesses. Good teachers are really good but there are some bad ones. With smaller RTOs they are able to select the trainers they want to use.

  13. What our customers say WSI • TAFE brand has credibility and good reputation and recognisable. Great from the HR managers’ perspective when selling training . Wins every time over private providers because staff know they can take it with them and that it is recognised. They like the TAFE stamp. • Competitors are anyone and everyone. They are growing numbers. Industry select providers most often by: • word of mouth – this is seen as having credibility • from the internet

  14. TAFE NSW Doing Business in the 21st Century • The biggest mistake would be for us to think that TAFE 21C is all about “central units”. It isn’t.... • TAFE 21c is a positioning strategyto cope with a rapidly changing external environment. • Institutes need to develop their own positioning strategies based on CUSTOMER NEEDS AND EXPECTATIONS

More Related