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GRASSROOTS MARKETING SOLUTIONS - Final Report -

GRASSROOTS MARKETING SOLUTIONS - Final Report -. By: Kyle Mead. PROJECT PURPOSE. The purpose of this project was to research the feasibility/viability and risk/reward factor of launching a collateral marketing company that caters towards small businesses

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GRASSROOTS MARKETING SOLUTIONS - Final Report -

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  1. GRASSROOTS MARKETING SOLUTIONS- Final Report - By: Kyle Mead

  2. PROJECT PURPOSE • The purpose of this project was to research the feasibility/viability and risk/reward factor of launching a collateral marketing company that caters towards small businesses • To be prepared for a successful launch by April 30th 2014

  3. ACTIVITIES INVOLVED • Researched marketing industry patterns, market wants/needs, sector competition, sector suppliers, permits/insurance, total costs involved • Planned delivery routes, pricing strategies, operational strategies, marketing strategies • Attended and networked at multiple events

  4. THE BUDGET

  5. MY GOALS FOR GRASSROOTS MRK • Help educate neighbourhoods on how to be more small business friendly • Promote neighbourhood connectedness and growth throughout Toronto • Help small businesses achieve higher sales • Make a profit of $15,000 from April 31 – Sept 1

  6. SURVEY RESULTS

  7. PRIMARY SERVICES • Flyer Distribution2,500 @ 8.5 cents ea. $212.50+tax5,000 @ 8 cents ea. $400.00+tax7,500 @ 7.5 cents ea. $562.50+tax10,000 @ 7 cents ea. $700.00+tax • Flyer Printing • Flyer Designing

  8. SECONDARY SERVICES • Canvassing Services • E-flyers/E-pamphlets • Leafletting • Website Design

  9. WHAT I LEARNED • Utilize free tools, resources and organizations • People are generally willing to help and give free advice • Good time management is crucial for success • Set realistic time frames • Listen and react to the feedback people give • Move forward when you get stuck, then come back to overcome the obstacle

  10. THE TEAM Student Advisor: Andrew Tsionas Professional Advisors: Peter Xenou, Chris Friesen Seneca Advisors: Peter Miller, Jane Forbes Entrepreneur Advisors: Manna Au, Rylan Harvey, Mac Mehew, Daniel Aspler

  11. WHATS NEXT? • Develop a social media presence • Construct a professional, yet eye catching website • Begin to interview candidates for positions • Negotiate with suppliers/outsoucers • Finalize my pamphlet • Promote my services to businesses • Generate sales

  12. CONCLUSION The Project: • Was a great learning experience • Gave me a chance to bring an idea of mine to life • Forced me to make new and interesting contacts for the future • Allowed me to apply my time towards something useful – educational and practical

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