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The Effect of College Culture Media on Prospective Freshmen

The Effect of College Culture Media on Prospective Freshmen . A discussion between the potential connection between College Culture Media and f reshmen retention r ates. Introduction .

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The Effect of College Culture Media on Prospective Freshmen

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  1. The Effect of College Culture Media on Prospective Freshmen A discussion between the potential connection between College Culture Media and freshmen retention rates

  2. Introduction • Media, despite its area of focus, may have strong influence on a group of people that decide to commit to watching it. • Prospective college freshmen expose themselves to college culture films and television and which portray a false, idealized image of college, that are then reinforced by user generated photos and articles which lead to a false belief of college. This may cause them to drop out or kicked out.

  3. Literature Review • Murnen, Sarah K. and Marla H. Kohlman. 2007. "Athletic Participation, Fraternity Membership, and Sexual Aggression among College Men: A Meta-Analytic Review." • Reifman, Alan and Wendy K. Watson. "Binge Drinking during the First Semester of College: Continuation and Desistance from High School Patterns." • Dal Cin, Sonya (07/01/2009). "Watching and drinking: expectancies, prototypes, and friends' alcohol use mediate the effect of exposure to alcohol use in movies on adolescent drinking". • Merck, Mandy. "‗ American Pie ‘." America First: Naming the Nation in US Film (2007): 259-276. • Hoover, Eric. "New scrutiny for powerful Greek systems." Chronicle of Higher Education 47, no. 39 (2001): A35. • Brian, Thomas. (2012)“Professors on Film: Is Perception Reality? Study of American Comedic Film Treatment of University Faculty from 1925 to 1951”

  4. Content Analysis • 8 College culture films : Animal House (1978) Revenge of The Nerds (1984) PCU (1994) Van Wilder (2002) American Pie 2 (2001) Old School (2003) Accepted (2006)American Pie Presents: Beta House (2007) • 2 TV series: Greek (2007) and Blue Mountain State (2011). Total: 27.5 hours Coding:Malegroups such as athletic teams and fraternities , roles of women, academic and professor portrayals, hyper masculine super seniors, promotions of filthy hygiene and animalistic belligerence and the decided view of social success

  5. Survey • 20 freshmen • Was College what you thought it was going to be like? Why or why not? • Did film or TV influence any preconceived notations about college life? • Are you satisfied with this semester? Will you continue next semester? • Conflicting responses

  6. Conclusion • There is a connection as scholarship proves • Websites and TV played the largest role in influence • The TV shows Impacted females more than males • Learned a lot

  7. Further research • Future of College culture media, will it stay true to its roots such as BMS or be dramatized like Greek? • Detrimental effects rather than just dropping out

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