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CSR Communication Strategies

CSR Communication Strategies. Ina Bose General Manager (Corporate Communications). The Strategy . One of the key aspects of good CSR practices involves effective and transparent communication channels with internal and external stakeholders .

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CSR Communication Strategies

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  1. CSR Communication Strategies Ina Bose General Manager (Corporate Communications)

  2. The Strategy • One of the key aspects of good CSR practices involves effective and transparent communication channels with internal and external stakeholders. • We need to establish an appropriate communication strategy that helps identify proper communication tools and confirms that the right information is collected and disseminated.

  3. The Challenges • To communicate the significance of CSR for the company. • To justify, explain and convince different stakeholders why certain CSR issues are logical and necessary for the company. • Source of information - how the stakeholders would get their information.

  4. The Content CSR messages talks about : • the contribution the company is making to community wellbeing • the importance of such practices • Implementation aspects • Benefits for the community and other stakeholders

  5. The Channels • A successful and holistic CSR communication plan should make use of as many channels as possible to enhance the reach of its message.  • CSR communications remain in stacks of paper that no one reads, or worse, the press release that falls on indifferent ears. • Successful CSR communication is about the right message, the right amount of information delivered through the right vehicle. • Utilization of multiple channels to position the CSR message is important. • Social media has begun to play a key role in how companies shape their CSR policies and present themselves as good corporate citizens. • It is important to regularly stream information on CSR activities throughout the year through blogs, Twitter, and other social media channels.

  6. The Benefits • Corporates can help improve the world's vision thus the Corporate World can Save the World. • Corporates can reach technology to the not-so-fortunate masses. • Company websites can play very important roles as a vital part of any CSR strategy. • Facebook Accounts, Twitter handles, Blogging etcgenerate awareness, help in employee engagement and crowd sourcing for any CSR initiative. • Digital media being a low cost option can help to reverse allocated funds to the CSR initiative. • Global presence through online video of the CSR activities. • Live webcasts of CSR programs. • The list can be innovative and thus infinite………………………

  7. Thank you

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