The Future Age Trends impacting an Ageing Community

1. Retirement Village Association WA 10th August 2007 2007 WA Regional Conference Perth W Australia Keynote The Future Age Trends impacting an Ageing Community Annimac Anni Macbeth Futurist Trend Forecaster www.annimac.com.au

2. Annimac www.annimac.com.au

3. Future : speed of change • 1Change we have in 1 day • Grandfather had in 1 year Annimac www.annimac.com.au

4. Future : speed of change • 2Differing rates • Younger means faster Annimac www.annimac.com.au

5. I’m never having kids. I hear they take nine months to download. Annimac www.annimac.com.au

6. Future trends for RV • Current issues impacting RV industry • Future megatrends • Key drivers • Implications for thriving Annimac www.annimac.com.au

7. Current trends & issues • Government policies - privatising • land shortage • land cost • destabilised money market • large vs small operators Annimac www.annimac.com.au

8. Current trend issues • range of facilities • underskilled management • enviro friendliness • hi tech • diversification of consumers Annimac www.annimac.com.au

9. Megatrends W A • Climate change is here • Peak oil has happened • Boom without bust • Perth now global city • Technology Annimac www.annimac.com.au

10. Megatrends W A • 1. Climate change is here • WA climate highly vulnerable • Tropics moving south • Desert moving west • All rainfall & temp changing • 2° temp rise = 1 metre ocean rise Annimac www.annimac.com.au

11. Megatrends W A • 2. Peak Oil has happened • The Big Rollover : • Demand > Supply • global O&G industry 2005 said: • happen in 2007 – 2012 • Feb 2007 industry said: Now ! Annimac www.annimac.com.au

12. Megatrends W A • 3. Boom without bust • Rources driven boom • Aust’s strongest economy • Aust’s most stable economy • Australia globally robust • continue 20+ years - a generation Annimac www.annimac.com.au

13. Megatrends W A • 4. Perth Global city • GC : international vs domestic trade • real estate immediate indicator • reduced domestic fluctuations • increasing migration pressure • changing socio demographics Annimac www.annimac.com.au

14. Megatrends W A • 5. Technology • driving all change • 70% jobs in 2020 not exist now • 80% technology not imagined yet • Under 20s Annimac www.annimac.com.au

15. Likely RV jobs in next 15 years ? ! • Biotech Homes Consultant • Director of Emerging Thought • Generational Values Translator • Hacker Relations Manager • Holistic Lifestyle Coach • Holographic Display Modeller • Home Mood Enhancement Adviser • Nano Technology Info Officer • Online Client Life Consultant Annimac www.annimac.com.au

16. Future Receptionist ? Display RV guide ? Japanese Robanoid 2006 Annimac www.annimac.com.au

17. Key drivers of trends • Technology • Economy • Consumers • Socio demographics • Generational attitudes & values Annimac www.annimac.com.au

18. Key drivers of trends • Technology • Economy • Consumers • Socio demographics • Generational attitudes & values Annimac www.annimac.com.au

19. Key drivers of trends • Technology • Economy • Consumers • Socio demographics • Generational attitudes & values Annimac www.annimac.com.au

20. Key drivers of trends • Technology • Economy • Consumers • Socio demographics • Generational attitudes & values Annimac www.annimac.com.au

21. Key drivers of trends • Consumers • Socio demographics : diversities • Boomer power • Boomer wealth • Boomer sophistication • Migrants - lifestyles • Family repatterning Annimac www.annimac.com.au

22. Key drivers of trends • Consumers • Generational attitudes & values • Elders60+ existing RV residents conservative • family ties safety & health conscious Annimac www.annimac.com.au

23. Baby Boomers $100 for speeding $250 for misleading the public Annimac www.annimac.com.au

24. Key drivers of trends • Consumers • Generational attitudes & values • Boomers45-60 new RV residents • individualism varied lifestyles SKI demanding options struggling pensionersconfused Annimac www.annimac.com.au

25. Gen X Lifestyle Dog What ! No lemon wedge ? Annimac www.annimac.com.au

26. Key drivers of trends • Consumers • Generational attitudes & values • Gen X30-45 wheeler dealers materialistic unfamily no ties • Gen YDotComs20’s immediacy mobile secure driving change Annimac www.annimac.com.au

27. Ferals to 15 Annimac www.annimac.com.au

28. Implications for RV Thrival • Speed of change - exponential • expect greater change • question assumptions • listen to consumers • global perspective • shift from economic rationalism • environmental / cultural sustainability Annimac www.annimac.com.au

29. Implications for RV Thrival • Consumer Power • increasing influence - on govt & biz • less trust of Big Boys - Ec Rats • greater individualism • lifestyles • multicultural • relationships • greater demands & expectations • greater generational differences • learn culture of generations Annimac www.annimac.com.au

30. Implications for RV Thrival • Facilities • consumer demands increasing • diversity options ranges increasing • greater partnership with residents • location • scale • design • financial markets diverging • pensions, superannuation, savings variable • cost of borrowings unstable • general economic climate good • Ec rats lose consumer support Annimac www.annimac.com.au

31. Implications for RV Thrival • Land • Govt long term planning unreliable • global city - costs increasing • perimeter expanding rapidly • public transport greater importance • enviro friendly non negotiable • large not necessarily better • size of villages • size of operators • mixed use desireable Annimac www.annimac.com.au

32. Implications for RV Thrival • Management • relationship vs accounting & legal skills • consumer driven • consumers demand personal attention • Walk the Talk • enviro sustainability • multicultural sensitivities • no isms - esp ageism & sexism • technologically up to speed Annimac www.annimac.com.au

33. Parallel Universes Long term Growth of RVs ? Annimac www.annimac.com.au

34. Facing the future in the RV industry : Annimac www.annimac.com.au

35. thank youwww.annimac.com.au Annimac www.annimac.com.au