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National media policies, culture and creativity

National media policies, culture and creativity. Global Media Industries Session 8 Lecture Semester 2, Week 10, 2009. “. “.

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National media policies, culture and creativity

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  1. National media policies, culture and creativity Global Media Industries Session 8 Lecture Semester 2, Week 10, 2009

  2. “ “ If I was a bit of data I would be proud of living in an information society. But as a thinking, emotional, creative being—on a good day, anyway—I want something better... John Howkins, 2005, The Creative Economy

  3. Why Creative Industries? • Elvis Presley made more money decomposing than he did composing... • Criteria for this sort of income: • Must look good • Must have talent • Must be long dead

  4. Creative Industries “ Creative industries strategies are based upon the premise that … it is the ‘cultural’ or ‘software’ side of ICTs that can generate distinctive forms of intellectual property and sustainable competitive advantage. “ Flew 2007, 180

  5. Creative Industries But wait, there’s a rub… “ … the core activities related to the technologies themselves … are highly exportable to emergent economies that combine high skills and comparatively low wages. “ Flew 2007, 180-1

  6. Creating policy As stewardship to balance need to Foster national cultural citizenship and identity Harness media and cultural sectors towards competitive advantage in global economy

  7. Ways of seeing Traditional policy Current trend • Freedom of expression • Diversity • Pluralism • Promotion of national culture • Promotion of cultural identity • Media and communication as service industries • Subject to competition policy • Deliver low-cost services

  8. Shifts in policy 20th Century 21st Century ‘Taming’ commercial market Regulation of and through the market Media policy Creative industries policy Regulatory state Enabling state Cultural policy Protective state

  9. Global Civil Society “ “ National government is locked into an array of global, regional and multilateral systems of governance. Held et al 1999, 55 “ “ Effective power is shared and bartered by diverse forces and agencies at national, regional and international levels. Held et al 1999, 80

  10. The Key Actors

  11. Loci of cultural policy Supra-national • Trade Agreements • Diversity • Civil Society Sub-national • Creative Cities • Creative Clusters • Hubs

  12. And over to… P. David Marshall Professor & Chair, New Media, Communication & Cultural Studies Deakin University Intercommunication: Making sense of the era of presentational media Keywords: individual identity Venue: EH2.021

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