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More Friends More Media More Fun 

More Friends More Media More Fun . Friends Campaign. Build Team Message Tools. Writing, speaking, graphics, social media, and connecting. Forming your message & creating identity. 1 . All about them 2. Hearts then minds 3. Make it simple 4. Make it quick 5. Make it yours

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More Friends More Media More Fun 

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  1. More Friends More MediaMore Fun 

  2. Friends Campaign

  3. BuildTeamMessageTools

  4. Writing, speaking, graphics, social media, and connecting

  5. Forming your message & creating identity 1. All about them 2. Hearts then minds 3. Make it simple 4. Make it quick 5. Make it yours 6. All senses 7. Repeat, repeat, and oh yeah, repeat 8. Test it out

  6. Basicmessageworksheet • Topic • Basic/Background info • Audience • Outcomes • What’s in it for me? • Human interest element

  7. The right tool for the job news release LinkedIn website Pinterest newsletter blog flyer Twitterfact sheets brochure Facebook guest column Flickr op-ed letter to editor YouTube

  8. Go where your target audience is.

  9. Ready to LaunchStaff trainedStakeholders onboardChecked for accuracyHas our “look”Consistent with our messageTells people what they can doHas our contact info

  10. Feed the machineKeep information flowingEvaluateAdjust

  11. “When a dog bites a man no one cares. When the man bites back--now that’s a news story.”

  12. Timing Impact/ Significance Proximity Prominence NEWSWORTHY? Unusual Conflict Human Interest

  13. Olympic Silver Medalist Adopts a Family of Stray Dogs he found in Sochi

  14. So, who cares?

  15. Press releases: yes and no Yes: • Keep it short and smart • Think like their audience • Just the facts, ma’am • Understand local media • Think beyond print • Quotes that sound like how someone would really talk • Who, what, when , where, how, why? • Contact info Avoid: • Jargon • Burying the lead • Typos • Sounding gimmicky

  16. Library Headlines • Swansea library cat causes controversy • More than just books: Arizona libraries add public health nurses • New broadband network launched in Otis, will serve central and western Mass. • Project aims to let libraries share e-books • FIGHTING 'DIGITAL LOCKOUT' • Salisbury votes to build new library • Springfield City Councilor Tim Allen named Library Advocate of the Year • Libraries are a tech and reading hub • Amazon vs. your public library • Abandoned Walmart is Now America’s Largest Library • East Longmeadow Public Library offers weekly reading for children with Bright Spot therapy dogs • Seeing their way to new skills

  17. “You miss 100 percent of the shots you never take” --Wayne Gretzky

  18. Celeste Bruno Communications SpecialistMassachusetts Board of Library Commissionersceleste.bruno@state.ma.us617-725-1860 X208

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