1 / 9

GREAT LAKES Region

GREAT LAKES Region. Regional Composite. REGIONAL DATA REPORT JAN - DEC 2013 vs. 2012. Methodology. Sales and Market Data is obtained using CAST (Category Avocado Sales Trend) IRI gathers chain-wide sales across all RMAs (Retail Market Areas)

bevis
Download Presentation

GREAT LAKES Region

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. GREAT LAKES Region Regional Composite REGIONAL DATA REPORT JAN - DEC 2013 vs. 2012

  2. Methodology • Sales and Market Data is obtained using CAST (Category Avocado Sales Trend) • IRI gathers chain-wide sales across all RMAs (Retail Market Areas) • Starting in 2013, the IRI Regions reflect an expanded retail data set which includes sales and volume from Walmart, Sam’s Club, Target and BJ’s, in addition to traditional grocery retailers • Data is entered into CAST system • Using CAST, data is queried and reported approximately every 4 weeks • Average Selling Price (ASP) is not Advertised Retail Price • Average selling price is the average of all prices including coupons, promotional pricing, club/loyalty card deals that are given at the register at the time of purchase • Categories: Total Avocados Fruit = Total Fruit excluding Avocados Produce = Total Produce including Avocados • Timeframe: YTD Q1, Q2, Q3 and Q4 (January – December) 2013 • Retail data provided by IRI / FreshLook Marketing • Important Note: IRI / FreshLook Marketing periodically restates retail data, therefore this review cannot be compared or used in conjunction with prior reviews

  3. Great Lakes Region: Highlights - YTD through Q4 • Overview based on the following geography: • The Great LakesRegioncaptures theMarkets of Chicago, Cincinnati, Cleveland, Columbus, Detroit, Grand Rapids and Indianapolis, plus additionalcitiesnotincluded in thoseMarkets • Great Lakes Overview • Through Q4 2013, Avocado retail dollars trended ahead of Fruit by +12 points and Produce by +11 points • Category dollars were up +15% in 2012 and +17% in 2013 for a net growth of +34% over 2011 • Category units grew +37% in 2012 and +19% in 2013 for net growth of +62% over 2011 • Category average selling price (ASP) decreased -16% in 2012 and -2% in 2013 to $1.16/unit • Great Lakes Per Store Averages • 2013 Average dollars of $11,290 per store were +14% higher than 2012 and +28% higher than 2011 • 2013 Average units of 9,732 per store were +16% higher than 2012 and +55% higher than 2011 • Great Lakes versus Total U.S. trends • GL category unit growth of +19% was +3 points higher than the national average • GL category dollar trend of +17% was +3 points higher than the national average • GL 2013 category ASP of $1.16/unit was +14% higher than the national average of $1.01/unit

  4. Great Lakes: YTD through Q4Retail Dollar Trend Comparisons • Avocado retail dollars through Q4 2013 trended ahead of Fruit and Produce • 2012 versus 2011, Avocados dollar growth of +15% outpaced Fruit by +7 points and Produce by +11 points • 2013 versus 2012, Avocado dollar growth of +17% outpaced Fruit by +12 points and Produce by +11 points • 2013 versus 2011, Avocados dollar growth of +34% outpaced Fruit by +22 points and Produce by +24 points

  5. Great Lakes: YTD through Q4 Avocado Retail Overview Category dollars were up +15% in 2012 and +17% in 2013 for a net growth of +34% over 2011 Category units grew +37% in 2012 and +19% in 2013 for net growth of +62% over 2011 Category average selling price (ASP) decreased -16% in 2012and -2% in 2013 to $1.16/unit

  6. Great Lakes vs. Total U.S. YTD through Q4 PLU Comparisons • GL category unit growth of +19% was +3 points higher than the national average • GL growth was primarily driven by PLU 4770 which grew +8 million units • GL category dollar trend of +17% was +3 points higher than the national average • GL growth was primarily driven by PLU 4770 which grew +$11million • GL 2013 category ASP of $1.16/unit was +14% higher than the national average of $1.01/unit

  7. Great Lakes: YTD through Q4 Category Per Store Averages • In 2013, per store dollar and unit averages exhibited growth over the prior year • 2013 Average dollars of $11,290 per store were +14% higher than 2012 and +28% higher than 2011 • 2013 Average units of 9,732 per store were +16% higher than 2012 and +55% higher than 2011 * Per store averages are based on stores selling

  8. Great Lakes: 2011 through Q4-2013 Per Store Averages By Quarter - Units vs. ASP • Average Retail Units Per Store • The peak quarter was 2013-Q2 at 2,905 units per store when ASP was $1.08/unit • The lowest quarter was 2011-Q3 at 1,346 units per store when ASP was at its highest point, $1.72/unit • ASP • Lowest ASP to date occurred during 2013-Q1, $1.04/unit • Highest ASP to date occurred during 2011-Q3, $1.72/unit * Per store averages are based on stores selling

  9. Great Lakes Region: Highlights - YTD through Q4 • Overview based on the following geography: • The Great LakesRegioncaptures theMarkets of Chicago, Cincinnati, Cleveland, Columbus, Detroit, Grand Rapids and Indianapolis, plus additionalcitiesnotincluded in thoseMarkets • Great Lakes Overview • Through Q4 2013, Avocado retail dollars trended ahead of Fruit by +12 points and Produce by +11 points • Category dollars were up +15% in 2012 and +17% in 2013 for a net growth of +34% over 2011 • Category units grew +37% in 2012 and +19% in 2013 for net growth of +62% over 2011 • Category average selling price (ASP) decreased -16% in 2012 and -2% in 2013 to $1.16/unit • Great Lakes Per Store Averages • 2013 Average dollars of $11,290 per store were +14% higher than 2012 and +28% higher than 2011 • 2013 Average units of 9,732 per store were +16% higher than 2012 and +55% higher than 2011 • Great Lakes versus Total U.S. trends • GL category unit growth of +19% was +3 points higher than the national average • GL category dollar trend of +17% was +3 points higher than the national average • GL 2013 category ASP of $1.16/unit was +14% higher than the national average of $1.01/unit

More Related