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Affluent Millennials and Who They are on LinkedIn - Australia

Affluent Millennials and Who They are on LinkedIn - Australia.

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Affluent Millennials and Who They are on LinkedIn - Australia

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  1. Affluent Millennials AUSTRALIA Definition of Affluent Millennials 93% hold a graduate degree or higher AUD $100k+ net investible assets excluding real estate Aged 18 - 34 born in the 1980’s to1990’s 1 in 3 Affluent Millennials believe social networks will be the hub of all their financial information in the future How Affluent Millennials make investment decisions 50% 40% Validator conduct their own research but validate decisions with advisors Soloist conduct their own research and make decisions 34% Affluent Millennials seek content from Financial Services brands on Social Media Top Financial Content sought by Affluent Millenials #1 #2 #3 Thought Leadership Educational Content Content Reviews Affluent Millennials are open to financial offerings from non-financial brands 52% Top brands being considered Marketing Solutions *GenX = Aged 35 - 49 Source: LinkedIn and IPSOS Affluent Millenials Research Study, Sydney, 2015

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