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2001-2003 Go Higher Campaign

2001-2003 Go Higher Campaign. $4.25 million Television, print & radio Two audiences: Gear Up students Adults with no high school diploma or GED. 2001-2003 Go Higher Campaign. GED attainment was sixth highest in the nation Enrollments and degrees awarded increased significantly

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2001-2003 Go Higher Campaign

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  1. 2001-2003 Go Higher Campaign $4.25 million Television, print & radio Two audiences: Gear Up students Adults with no high school diploma or GED

  2. 2001-2003 Go Higher Campaign • GED attainment was sixth highest in the nation • Enrollments and degrees awarded increased significantly • Received national recognition and awards • Instrumental in securing $42 million for second GEAR UP grant • Developed partnership with SREB Go Alliance

  3. 2006-08 College Access Initiative • Aligned with Double the Numbers plan • $800,000 from the 2006 Kentucky General Assembly to conduct a second phase of the Go Higher campaign • More than $1 million in matching funds from campaign partners

  4. Additional Funding $450,000 GEAR UP funds $100,000 NPEC Award to improve GoHigherKY.org Lumina Grant with Prichard Committee to develop local college access networks and business partnerships (KentuckyCAN) 2006-08 College Access Initiative

  5. Target Audiences GEAR UP/At-risk high school students Adults with some college GED graduates and adults without high school degree Potential transfer students 2006-08 College Access Initiative

  6. 2006-08 College Access Initiative • One-stop college-going Web site for Kentucky students • Primary deliverable of initiative • Usability study • Consumer-driven messaging • Web usability expert dedicated full-time to project • Integration of RightNow for CRM

  7. College Access Initiative:15,000 GEAR UP/At-Risk High School Students Double the Numbers plan seeks to: Increase the high school graduation rate of 9th graders from 72% to 81% Increase the high school college-going rate from 62% to 74% College Access Initiative activities: • Direct mail to parents/student promotional giveaway • College 101 pilot event • Development of Kentucky College Access Network • Statewide outreach activities based on ACE’s KnowHow2Go campaign

  8. College Access Initiative:233,695 Adultswith Some College Double the Numbers plan seeks to: Increase the adult college participation rate from 3.6% to 4.5% College Access Initiative activities: • Telephone survey of adults with some college • Phase One: 11,000 adults with 90+ credit hours • Direct mail • Program and services inventory • Campus response teams and action plans • Phase Two: Informed by research

  9. College Access Initiative:9,500 GED Graduates Double the Numbers plan seeks to: • Increase annual number of GED graduates from 9,000 to 15,000 • Increase college-going rate of GED graduates from 19% to 36% College Access Initiative activities: • KYAE survey of 3,200 recent GED grads • Toolkits for 900 adult educators to aid in recruiting adults to complete their GED and transitioning GED graduates to college. • Training workshop for toolkits

  10. College Access Initiative:47,115 Potential transfer students Double the Numbers plan seeks to: • Increase the number of students transferring from KCTCS to 4-year universities from 3,100 to 11,334 College Access Initiative activities: • Radio ads encouraging transfer • Support of annual KCTCS transfer fairs • Development and distribution of printed and online transfer student toolkits, posters, and transfer brochures

  11. Postsecondary institutions, public and independent Kentucky Virtual Campus and Library Kentucky Adult Education GEAR UP Kentucky Kentucky Department of Education Prichard Committee for Academic Excellence Kentucky Chamber of Commerce League of Cities Greater Louisville, Inc. STRIVE Kentucky Higher Education Assistance Authority Kentucky Cabinet for Workforce Development 2006-08 College Access InitiativePartners

  12. Evaluation: Short-Term Web metrics Call center inquiries Membership and participation Distribution of materials Focus groups and feedback 2006-08 College Access Initiative

  13. Evaluation: Long-Term Are more GEAR UP students attending college? Are more high school students attending college? Are more adults completing their bachelor’s degree? Are more adults earning their GED? Are more GED students transitioning to college? Are more KCTCS students transferring to complete a bachelor’s degree? 2006-08 College Access Initiative

  14. Next Steps Research report due Implementation Preliminary rollout- Fall 2007 Statewide and regional launches- early 2008 2006-08 College Access Initiative

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