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Operations Strategy

Operations Strategy. Winning Ways . Strategy Source. Guess Who!.

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Operations Strategy

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  1. Operations Strategy Winning Ways

  2. Strategy Source

  3. Guess Who! Identifying potential and encouraging growth. Knowing what we represent. Recognising where our strengths lie and making the best use of every opportunity. Following a clear strategy. Goals we have attained are in essence the point of departure for new challenges.This is the philosophy that inspires every individual at the A Group. It influences the company's structure and it plays a vital role in the decision-making process. Our corporate ethos finds its expression in the uncompromising pursuit of the superlative. The result? Outstanding brands with an unmistakable profile. Automobiles and motorcycles which fascinate people all over the world and which win legions of new admirers every day. And a degree of success which sees the A Group go from strength to strength. With the three brands, X, Y and Z, the A Group has its sights set firmly on the premium sector of the international automobile market. To achieve its aims, the company knows how to deploy its strengths with an efficiency that is unmatched in the automotive industry. From research and development to sales and marketing, A Group is committed to the very highest in quality for all its products and services. The company's phenomenal success is proof of this strategy's correctness.

  4. Forming a Strategy • What are you good at? distinctive competencies – • Time, • Quality, • Price, • Flexibility, • Service or • Location

  5. Forming a Strategy • What is the customer interested in? • Order qualifiers – if you don’t have this, nobody wants to order • Order winners – if you have this, many want to order

  6. Strategies • Range of complementary products • Superior design features • Innovative approach • Products with services • Market position (leader, middle-of-road, laggard)

  7. Service Package • Supporting facility • Golf course, club house • Facilitating goods • Cart, clubs for hire, balls • Explicit services • Reservation, golf round • Implicit services • Social status, health positive

  8. Forming a Strategy • SWOT analysis – Critically examine Strengths, Weaknesses, Opportunities and Threats

  9. Examples of Strategy • What is everyone else doing? (Environmental scan) • for threats: your competencies versus your competitors’ • for opportunities: shifts in technology, consumer preferences, government regulation • Wal Martvs Kmart • Sony Blu-Ray vs Toshiba/NEC HD DVD

  10. Processes

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