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Nutrition Policy & the Dairy Industry 2013

Nutrition Policy & the Dairy Industry 2013. Randy Green Watson Green LLC. Agenda. Regulatory Environment Role of Dairy in Federal Nutrition Programs School Food Regulations Dietary Guidelines for Americans Focus on Sodium Potential FDA Actions Local and State Issues.

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Nutrition Policy & the Dairy Industry 2013

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  1. Nutrition Policy & the Dairy Industry 2013 Randy Green Watson Green LLC

  2. Agenda • Regulatory Environment • Role of Dairy in Federal Nutrition Programs • School Food Regulations • Dietary Guidelines for Americans • Focus on Sodium • Potential FDA Actions • Local and State Issues

  3. Building Demand: Vital to Farmers Dairy Sector Stressed • Price volatility • Income over feed costs has fallen Demand is Part of Solution • Growing demand = growing income • Consistent with public health • Many Americans under-consume dairy

  4. Dairy in USDA School Meals Programs, Fiscal Year 2011 • School Breakfast Program • 88,769 Schools • Avg. Daily Participation = 12.1 Million Students Milk in Schools $1.50 Billion ~466 MM gallons of Milk (4.0 billion pounds) ~ 214 MM pounds of Cheese (2.18 billion lbs milk equivalent) • National School Lunch Program • 100,715 Schools • Avg. Daily Participation = 31.8 Million Students Cheese in Schools* $379 Million • Special Milk Program • 66.6 Million Half Pints Served Yogurt & Other Dairy Products in Schools* $141 Million ~ 106 MM pounds of Yogurt & Other Dairy Products • Summer Food Service Program • 39,000 Sites • Peak Participation = 2.3 Million • 140.3 Million Meals Served Total Dairy in School Meals: $2.02 Billion • Purchased food data are from SY 2010 Sources: School feeding programs data – USDA; USDA milk & cheese volumes – NMPF; Milk & cheese expenditures – Watson/Mulhern estimates, based on USDA data; Purchased dairy product data – USDA School Food Purchase Study III

  5. Dairy in All USDA Food Assistance Programs, Fiscal Year 2011 • Special Supplemental Program for Women, Infants and Children • Average Participation = 9.0 million • Dairy Share of Food Costs = $1.45 billion Total Dairy in Federal Non-School Food Programs: $10.4 Billion in FY11 Total Dairy in Food Assistance Programs: $12.4 Billion • SNAP/Food Stamps • Average Participation = 44.7 million • Dairy Share of Food Costs = $8.6 billion Total Dairy in School-Related Food Programs: $2.02 Billion in FY11 • Child and Adult Care Food Program • •Average Daily Attendance = 3.39 million • Dairy Share of Food Costs = $385 million or 11% of All U.S. Dairy Sales Sources: Federal food programs data – USDA; CACFP milk volume – NMPF; Milk & cheese expenditures –Watson/Mulhern estimates, based on USDA data

  6. The Environment

  7. The Environment

  8. The Environment

  9. School Foods • 2 Sets of Standards • Federal meal programs (lunches, breakfasts) • “Competitive” foods (vending, a la carte) • Meal program rules in effect • Competitive foods rules proposed, not final

  10. Dairy Impact – Meal Rules • Only low-fat, fat-free milk • Schools moving this direction for years • Flavored milk must be fat-free • Effect unclear so far • Recent changes may favor yogurt • More flexibility to serve • Greek yogurt pilot project • Schools have struggled with “smoothie” rules • Difficult to use yogurt • Calorie limits on meals for first time • May limit cheese in some items • May also encourage reformulations

  11. Dairy Impact – Competitive Food Rules • Only low-fat, fat-free milk • No 22 g sugar limit, despite IOM view • Reduced-fat cheese exempt from fat rules • But not sodium rule (200 mg for snacks) • Low-fat, fat-free yogurt exempt from sugar limits • If <30 g sugar / 8 oz • NSLP entrees may be exempt from fat, sodium rules • May be limited to day served • Implications for pizza, ethnic dishes • Rules reflect USDA view of dairy’s value • Under-consumed by many youth • One of DGA foods to encourage

  12. Dietary Guidelines • Official federal diet advice • Every 5 years • Next in 2015 • Advisory committee named soon? • Much public, private activity already • Shape federal programs • WIC, school meals

  13. Dairy Impact – 2015 Dietary Guidelines • Dairy major component of federal programs • WIC, school meals, CACFP • Guides messages from federal agencies • And producer checkoffs • Recent DGA editions encouraged dairy • 3 servings for most age groups • “Food Group to Encourage” • Advised low-fat or fat-free

  14. Focus on Sodium • Most efforts voluntary • National Salt Reduction Initiative • But emerging view suggests regulation • Food supply changes, not individual actions • Some challenges to scientific orthodoxy • IOM committee considering different views • Significant challenges to food functionality, taste • Possible impacts on consumption of other nutrients such as potassium

  15. Dairy Impact – Sodium Initiatives • Dairy checkoff-related groups focused on sodium reduction • Product analytics, food safety curves, low-sodium research • Some initiatives: Early targets feasible; ultimate targets difficult • NSLP rules • Salt fundamental to cheese-making process, taste, safety, functionality • Area for pre-competitive industry work, innovation, research • Success stories: “Smart Slice” school pizza • Cheese is #2 calcium source in American diet • More easily tolerated by lactose maldigesters than milk • Dairy is leading food source of potassium, phosphorus, etc.

  16. On the FDA Horizon … • Nutrition Facts Panel • DVs, RACCs • Dietary Guidance Statements • Definition for label use • Front of Pack Labeling • Stop lights? • Agency agenda predicts action in 2013 • But delays may be likely

  17. Dairy Impact – Potential Regulations • Do FOP labels highlight positive nutrients? • Or warn against negative ones? • Will change in Daily Values or RACCs affect … • “Good” or “excellent” source claims? • Perceptions of importance of calcium, other nutrients? • Exact impact unknown until regulations published • (If they are)

  18. At the State, Local Level … • Where states lead, feds often follow • Competitive foods, food safety • Raw milk debates • Food safety vs. consumer choice • Public health issue • NYC procurement guidelines • Dairy criteria similar to new USDA rules • NYC soda size limit

  19. Dairy Impact – State, Local Actions • Pros and cons of multiple standards • Local control, flexibility • Challenges for national or regional manufacturers • Do standards recognize dairy’s positive contribution? • Flavored milk: Great nutrient package, 3% of sugar in kids’ diets • Studies show major milk consumption fall when flavored milk removed from schools • Challenges for national groups to respond to multiple local actions

  20. Questions? Randy Green rgreen@watsongreenllc.com 202-384-1840

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