1 / 11

The Art and Craft of Persuasion

The Art and Craft of Persuasion. Based upon: Moser, Joyce, and Ann Watters, ed. Creating America: Reading and Writing Arguments, 3 rd Ed. New Jersey:Prentice Hall, 2002. Types of Appeals. Ethos Based upon shared values and beliefs Ex. FDR, Pearl Harbor, and “fair play” Pathos

britanney-williams
Download Presentation

The Art and Craft of Persuasion

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Art and Craft of Persuasion Based upon: Moser, Joyce, and Ann Watters, ed. Creating America: Reading and Writing Arguments, 3rd Ed. New Jersey:Prentice Hall, 2002.

  2. Types of Appeals • Ethos • Based upon shared values and beliefs • Ex. FDR, Pearl Harbor, and “fair play” • Pathos • Manipulates audience emotions • Empathy • Logos • Logic and reason • Induction and Deduction

  3. Inductive Reasoning • Generalize truth from number of observations • MLK: “boy,” motel, playground • Faults • Inadequate evidence • Faulty conclusion • “leap of faith”

  4. Deductive Reasoning • Begins with general principle and makes assertion based upon it • Syllogism • Enthymeme

  5. Syllogism • Major Premise + Minor Premise = Conclusion • Major Premise: All men are mortal • Minor Premise: Socrates is a man • Conclusion: Socrates is mortal

  6. Enthymeme • Assumes common knowledge • Compresses syllogism • “Socrates, being a man, is mortal.”

  7. Errors in Logic • Hasty Generalization • Conclusion based upon too few example • Two senators are millionaires, therefore all public officials are rich. • Biased Sampling • Examples drawn from a pool guaranteed to produce a certain conclusion

  8. Errors in Logic continued • Straw Man • False Target • Misstates opponents views • False Analogy • Suggests that two people/events are identical rather than similar • Attacks the analogy rather than the issue

  9. Errors in Logic continued • Ad Hominem • Attacks against individual holding the position rather than the position itself • “If I am young and right, what does age matter.” –Sophocles Antigone • Post hoc ergo propter hoc • “After this, therefore because of this” • Correlation equals causation

  10. Errors in Logic continued • False Dilemma • Either-or situation • Boils down to only two choices • Slippery Slope • First step inevitably leads to disaster • Begging the question • Assuming something as a given that hasn’t been proven

  11. Errors in Logic continued • Non Sequitor • Placing two things next to each other to imply connection without providing any logical backing

More Related