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MTAC Workgroup 116 Great Addressing to Increase the Value of Mail

MTAC Workgroup 116 Great Addressing to Increase the Value of Mail. MTAC Meeting May 16, 2007. Issue Statement for Workgroup 116. Mail is an important communication tool for businesses Cost effective way to promote goods and services

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MTAC Workgroup 116 Great Addressing to Increase the Value of Mail

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  1. MTAC Workgroup 116Great Addressing toIncrease the Value of Mail MTAC MeetingMay 16, 2007

  2. Issue Statement for Workgroup 116 • Mail is an important communication tool for businesses • Cost effective way to promote goods and services • Value is lost when the mail never arrives, arrives late, or to the wrong recipient • Poor addressing • Inaccurate address information • Individuals have moved or are deceased • Message is unwanted

  3. Goals for Workgroup 116 – Education on Mail • Evaluate and report on the facts about mail • In 2006, advertising mail contributed to more than $660 billion in increased sales to the US economy • Mail is welcomed in most households • 98% of consumers bring their mail in the day it’s delivered and spend 30 minutes reading it • Nonprofits leverage the mail to raise contributions • Nearly $200 billion was raised in 2005 • Mail is environmentally friendly (“Mail is green”) • Direct mail accounts for only 2.3% of total municipal solid waste generated in the U.S. • In 2005, 5.5% of the paper consumed in the U.S. was recovered for recycling

  4. Goals for Workgroup 116 – Best Practices • How can mailers ensure complete, correct, and current addresses? • Leverage workgroup 97 and 104 activities • Responsible direct mail activities • Creating mail that is wanted • Quelling the legislative waves of do-not-mail lists • Identifying the root causes of these bills • Reaching out to industry associations to identify best practices in preventing unwanted mail • Taking a proactive approach with initiatives to improve address quality

  5. USPS Co-chairs Charles Hunt Charles.Hunt@usps.gov James Wilson james.d.wilson@usps.gov Industry Co-chairs Jody Berenblatt Jody.Berenblatt@bankofamerica.com Chris Lien chris.lien@businessobjects.com Interested Parties Should Contact Co-chairs To join workgroup 116, please contact the workgroup co-chairs:

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