1 / 41

Welcome to the Social Media Boot Camp

Welcome to the Social Media Boot Camp. Who is using social media?. DEMONSTRATION. 7 DAYS OF TWITTER. Day 1: Follow 2 Be Followed. Follow people important to your business. Follow people you are interested in. Day 2: Care.

cachet
Download Presentation

Welcome to the Social Media Boot Camp

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Welcome to the Social Media Boot Camp

  2. Who is using social media?

  3. DEMONSTRATION

  4. 7 DAYS OF TWITTER

  5. Day 1: Follow 2 Be Followed • Follow people important to your business. • Follow people you are interested in.

  6. Day 2: Care • The best way to engage is to respond to others using the @reply- that way you can talk to people even if they aren’t following you.

  7. Day 3: Follow Ideas • Events • Client Names • Topics

  8. Day 4: Share Useful Content • Pass along interesting articles • Become a resource for good info • Promote original content made by your followers

  9. Day 5: Connect • Pick up the phone • Plan a lunch • Move the conversation to the next level.

  10. Day 6: Re-tweet • Repeat good information • Give credit where credit is due • Ask for re-tweets from followers

  11. Retweet: Do the Math • 50,500 • 50,500 + 60,000 = 110,500 • 50,000 + 60,000 + 10,560 = 121,120 http://twitter.com

  12. Day 7: Repeat As you go through this process over and over your following will grow, guaranteed.

  13. In review: • Follow • Care • Follow • Share • Connect • Re-tweet • Repeat

  14. Tricks & Tactics • Set up a lead generating machine through your blog or website • Schedule your tweets and messages automatically • Run powerful searches in realtime

  15. STRATEGY • What is your 12 month plan? • What key industries are you targeting? • Who are the people internally, and externally that need to be involved?

  16. CASE STUDIES

  17. STEP 1: LinkedIN • Associate • Trademark and Patent • 2 new matters in 30 days

  18. Step 2: Twitter • Senior Partner • Venture Capital and Start-ups • 2 large tech clients through Twitter

  19. Step 3: Blogs • Partner • Employment Law Blog • $100,000+ from a single client

  20. Step 4: Publicity from Blog • 10,000 monthly visitors • Wall Street Journal • 60 Minutes • Above the Law • Amplifiers

  21. Does anybody know a contracts lawyer?

  22. It’s a number’s game CONTACTS PROCESS CLIENTS

  23. Online Funnel SEO OR PPC SEARCHERS CLICKS SITE VISITORS TAKE ACTION ENGAGE $$$

  24. Site visitors Who is your ideal client?

  25. Take action What type of action do you want visitors to take?

  26. Engage GET TO SIX

  27. Actions • Call • Email • Connect on LinkedIN, Twitter, or Facebook • Sign up for your RSS feed • Share your site with their friends and followers

  28. FREEBIE • Grab this free report and learn how to: • Identify, qualify, and engage new prospects with social media • Build a national reputation with free tools • Turn your associates into rainmakers

  29. People don’t have a hard time finding a lawyer- they have trouble choosing 1

  30. Feed the Funnel

  31. 2. Share Content • Articles • Alerts • Podcasts • Webinars • Conference panels • Power points • Video Links or URL’s

  32. Free Tool Kit • Bit.ly • Tweetdeck.com • Ping.fm • Hootsuite.com

  33. A few final questions: • Does anybody I do business with use social media? • Do I have the time for social media? • Will I bring in more business? • Whose job is it?

More Related