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esign – A plan , or to plan. The organization or composition of a work; the skilled arrangement of its parts. An effective design is one in which the elements of art and principles of design have been combined to achieve an overall sense of unity.
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esign – A plan, or to plan. The organization or composition of a work; the skilled arrangement of its parts. An effective design is one in which the elements of art and principles of design have been combined to achieve an overall sense of unity.
Design is also the production of attractive and well craftedfunctionalobjects. Subcategories of the design arts include: architecture, bonsai, fashion design, furniture design, graphic design, ikebana, industrial design, interior design, landscape architecture, stagecraft, textile design, and Web page design.
Graphic Design You see graphic design everwhere you go. Advertising is simply graphic design. The following images are examples from a poster submission for the “What is Graphic Design” poster contest.
Balance Variety Unity Emphasis Rythym Movement Proportion Harmony Principles of Design
A principle of design, balance refers to the way the elements of art are arranged to create a feeling of stability in a work; a pleasing or harmoniousarrangement or proportion of parts or areas in a design or composition. Literal balance! Balance
Portions of a composition can be described as taking on a measureableweight or dominance, and can then be arranged in such a way that they appear to be either in or out of balance, or to have one kind of balance or another. Balance continued
Balance continued Balance can be symmetrical, or formal; or it can be asymmetrical, or informal. It can also be radial.
Principles of DesignVariety • A principle of design that refers to a way of combining elements of art in involved ways to achieve intricate and complex relationships. Variety is often obtained through the use of diversity and change by artists who wish to increase the visual interest of their work.
An artwork which makes use of many differenthues, values, lines, textures, and shapes would reflect the artist's desire for variety. Unity is the principle which is its variety's opposite; but when there is too little variety, the result is monotony. Variety continued
Variety continued • "No pleasure endures unseasoned by variety."Publius Syrus (1st century BCE), Roman writer of mimes. • "Vive la difference!" (Hooray for the difference!)French proverb. • "Variety's the very spice of life."William Cowper (1731-1800), English poet. • "Variety is the mother of enjoyment."Benjamin Disraeli (1804-1881), English statesman, author. • "Variability, not uniformity, is the hallmark of the human condition."Elliot W. Eisner (contemporary), American leader in art education. The Kind of Schools We Need. New York: Heinemann, 1998, p. 185.
unity - The quality of wholeness or oneness that is achieved through the effective use of the elements and principles of design. A totality that combines all of its parts into one complete, cohesive whole. Unity
Principles of DesignUnity • Often it is realized through a deliberate or intuitive balancing of harmony and variety. However, this balance does not have to be of equal proportions. • Harmony aids efforts to blend picture parts together to form a whole. Variety adds visual interest to this unified whole. A composition is unified when the relationships between its parts interact to create a sense that no portion of the composition may be changed without altering the aesthetic integrity and meaning of the artwork.
Emphasis Any forcefulness that gives importance or dominance (weight) to some feature or features of an artwork; something singled out, stressed, or drawn attention to by means of contrast, anomaly, or counterpoint for aesthetic impact.
Principles of DesignEmphasis • Often, emphasized elements are used to direct and focus attention on the most important parts of a composition — its focal point. Emphasis is one of the principles of design. A design lacking emphasis may result in monotony. • Emphasis originated in the root of the Greek word emphainein, to exhibit or display.
A visual tempo or beat. Rythym
Principles of DesignRythym • A visual tempo or beat. The principle of design that refers to a regular repetition of elements of art to produce the look and feel of movement. It is often achieved through the careful placement of repeated components which invite the viewer's eye to jump rapidly or glide smoothly from one to the next.
Rythym continued • Rhythm originated in the Greek word rhymthmos, meaning measured flow, which they passed into Latin as rhythmus, meaning movement in time.
Rythym continued • Visual Rhythm
A principle of design, it can be a way of combining elements of art to produce the look of action. Movement
Principles of DesignMovement • - The act or process of moving, especially change of place or position, an effort. This can either be actual motion or it can be implied — the arrangement of the parts of an image to create a sense of motion by using lines, shapes, forms, and textures that cause the eye to move over the work.
proportion - A principle of design, proportion refers to the comparative, proper, or harmonious relationship of one part to another or to the whole with respect to size, quantity, or degree; a ratio. Proportion
Principles of DesignProportion • Proportion came to English in the Latin word proportionem, meaning comparative relation. • Often proportion is allied with another principle of art, emphasis. For example, if there is a greater number of intensehues than dull hues in a work, emphasis is suggested. For another example, if one figure is made to look larger compared to other figures in a composition, it is said to be out of proportion and is given greater importance.
- Agreement; accord. A union or blend of aesthetically compatible components. A composition is harmonious when the interrelationships between its parts fulfill aesthetic requisites or are mutually beneficial. Harmony
Principles of DesignHarmony • As a principle of design, harmony refers to a way of combining elements of art to accent their similarities and bind the picture parts into a whole. It is often achieved through the use of repetition and simplicity.
