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2010 Summer Training Series

2010 Summer Training Series. Teaching & Learning: Professional Development Institute. Don Blake, NEA. Agenda. Overview Transformed Media Landscape What is Social Media? Technology Convergence A Look into the Near Future The Tools Blogs Wikis Twitter Social Networks (Public & Private)

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2010 Summer Training Series

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  1. 2010 Summer Training Series Teaching & Learning: Professional Development Institute Don Blake, NEA

  2. Agenda • Overview • Transformed Media Landscape • What is Social Media? • Technology Convergence • A Look into the Near Future • The Tools • Blogs • Wikis • Twitter • Social Networks (Public & Private) • Facebook • Privacy • Pages, Causes & Groups • Groupsite • Ning • RSS • Class Project

  3. Social media: An opportunity to revitalize collective actionfor the 21st Century Concentrate on the relationships NOT the technology! “I AM THE MSEA” New Tools, New Culture

  4. What Organizingand Technology have in common: • Move people to action • Create power • Appeal to self-interests • Are both a science and an art • Build organizational capacity “With some candidates in the 2008 Presidential election embracing every facet of Web 2.0 to get their message out…your next president may be no further than a friend-add on Facebook.” – Time Magazine

  5. What Organizing and Technology have in common: “Organizingis a fancy word for relationship building.”--Ernesto Cortes Peer Production • The growing accessibility of information technologies puts the tools required to: • Collaborate • Create Value • Compete • …at everybody’s fingertips “glocalization”

  6. WHAT IS IT?

  7. The Web as a platform

  8. Harnessing collective intelligence

  9. What’s Next? • Semantic Web? • Virtual / Augmented Reality ? • The Social Web? • The Mobile Web? It’s all of these and more…

  10. Is the Web getting any smarter?

  11. Convergence A surge of new technologies and social media innovations is altering the media landscape. Convergence is everywhere. It’s easier than ever to reach a large audience, but harder than ever to really connect with it. These changes are affecting the way people behave.

  12. Convergence

  13. Convergence

  14. Convergence

  15. Convergence

  16. Convergence

  17. Convergence

  18. Convergence

  19. Convergence

  20. Convergence These businesses have been around for a combined 200 years

  21. Convergence None of these sites was around 6 years ago

  22. Convergence

  23. Convergence Computers can move all this data at once in .001 seconds

  24. Convergence

  25. Convergence Blake household Verizon statement listed 40,000 TXT MSGS in August

  26. Convergence Nokia manufactures 13 cell phones every second

  27. Convergence

  28. Convergence

  29. Convergence

  30. The Web is Getting Smarter …

  31. The Web is Getting Smarter …

  32. The Web is Getting Smarter …

  33. The Web is Getting Smarter …

  34. The Web is Getting Smarter …

  35. The Web is Getting Smarter … • Pothos Plant Tweets • URGENT! Water me! 5 days ago • Water me please.7 days ago • Thank you for watering me! 9 days ago • URGENT! Water me! 15 days ago • Water me please.17 days ago

  36. The Web is Getting Smarter …

  37. Social Media is…

  38. Well… Sort of…

  39. Social Media Really is…

  40. That is powered by…

  41. It is a conversation between…

  42. Customers & Employees…

  43. Educators, Students, Parents …

  44. People

  45. The Social Media conversation is… • Not Organized • Not Controlled • Not always on Message

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