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Crisis and Risk Communications

Crisis and Risk Communications. Session 5 Slide Deck. Slide 5-. Session Objectives. Provide an Overview of the Systems Approach to Planning and Conducting Public Disaster Preparedness Campaigns Explain Why Risk Communication Is Most Effective When Part of a More Comprehensive Solution

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Crisis and Risk Communications

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  1. Crisis and Risk Communications Session 5 Slide Deck Session 5 Slide 5-

  2. Session Objectives • Provide an Overview of the Systems Approach to Planning and Conducting Public Disaster Preparedness Campaigns • Explain Why Risk Communication Is Most Effective When Part of a More Comprehensive Solution • Describe the Basic Requirements of a Risk Communication Campaign Session 5 Slide 5-

  3. Difficult Endeavors • Risk communication campaigns try to: • Inform • Influence Perceptions • Change Behaviors • People have preconceptions / pre-existing impressions / opinions • May be contradictory or different • Difficult to change Session 5 Slide 5-

  4. Ad-Hoc Risk Communication • Lack of technical planning background • Comfort with the risk topic – feel it is possible to speak ‘off the cuff’ • Assumptions about audience or hazard based on anecdotes / knowledge • Assumption that the listener(s) will apply the same communication ‘filter’ • Lack of time or resources • Communicator does not realize they are communicating risk messages. Session 5 Slide 5-

  5. Risk Communication Process Source: Coppola, Damon, and E. K. Maloney. 2009. Communicating Emergency Preparedness: Strategies for Creating a Disaster Resistant Public. Taylor & Francis. Oxford. Page 14. Session 5 Slide 5-

  6. Planning Info Requirements • The problems being addressed • The individuals and groups being communicated with • The methods, partners, and resources available Session 5 Slide 5-

  7. The Systems Approach • Phase 1: Early Planning • Phase 2: Developing a Campaign Strategy • Phase 3: Implementing and Evaluating the Campaign Session 5 Slide 5-

  8. Phase I • Step 1: Define the Problem • Step 2: Perform Market Research • Step 3: Determine Project Feasibility • Step 4: Establish Goals and Objectives • Step 5: Form the Planning Team / Coalition Session 5 Slide 5-

  9. Phase II • Step 1: Kickoff Meeting • Step 2: Develop a Campaign Strategy • Step 3: Select Appropriate Settings, Channels, and Methods • Step 4: Select Communicators • Step 5: Design and Develop Message Content • Step 6: Create Targeted Materials • Step 7: Plan Activities and Events • Step 8: Pre-test and Adjust • Step 9: Create the Comprehensive Communication Plan Session 5 Slide 5-

  10. Phase III • Implement the Project • Perform Process Evaluation • Perform Post-Testing Session 5 Slide 5-

  11. Components of a Comprehensive Effort • Communication • Facilitation • Funding / Financial Incentives • Policy Change • Technology Session 5 Slide 5-

  12. Communication Requirements • Trust in the Communicator (Trustworthiness) • Image of Authority • Free of Personal Gain • Accurate • Consistent • Repetitive • Easily Understood • Rational • Accessible • Solution Oriented Session 5 Slide 5-

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