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Creating Newsletters

Creating Newsletters. What is a newsletter?. A printed report of information and ideas. Distributed regularly to a group of interested people. Typically 2-8 pages long. Vary considerably in cost, quality, and content. Why should you create a newsletter?. To update and educate.

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Creating Newsletters

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  1. Creating Newsletters

  2. What is a newsletter? • A printed report of information and ideas. • Distributed regularly to a group of interested people. • Typically 2-8 pages long. • Vary considerably in cost, quality, and content.

  3. Why should you create a newsletter? • To update and educate. • To build cohesion. • To increase interest and recognition. • To provide a forum for information exchange. • Announcements. • For meeting summaries.

  4. When should you create a newsletter? When you want to --  • Regularly provide information to groups. • Educate the community. • Attract new members. • Motivate members. • Get feedback. • Increase recognition and credibility.

  5. Getting Started Determine: • Purpose • Audience • Frequency of publication • Number of copies • Cost & affordability • Designers, editors, and writers • Distribution • How to measure success

  6. Development Steps • Decide on issue contents • Design the layout • Write the articles • Edit the articles • Have outsiders proofread • Take final copy to printer • Distribute • Get feedback

  7. Encouraging Contribution • Ask members to write and plan. • Ask for announcements and stories. • Reprint coalition news coverage. • Borrow from other materials.

  8. The Masthead • The title on the front page of a newsletter. • Keep the title short and catchy. • Include the organization's logo or symbol as part of the title. • Request a designers input for the logo.

  9. Font • For text, use serif fonts. • For the headlines, use sans serif fonts. • Refrain from using multiple fonts on a single page. • Use italics sparingly. • Justify type for two or more columns.

  10. Headline • The short title or summary of the article's main ideas. • Print headlines in the same color as the article. • Set them like sentences without periods.

  11. Articles • Explain events, issues and plans. • Write at about an 8th-grade reading level. • Font size 10 - 12 points. • Choose topics that are interesting and enjoyable. • Determine audience. • Begin by organizing ideas. • Simplify. • Use examples. • Always proofread.

  12. Layout basics • 2-3 columns per 8 1/2" x 11" page • 3-4 articles per page • Use white space effectively • Check the balance of pages • Use graphics, clip art, or photographs • 6 pages or less • Be consistent

  13. Production • Involve printer in all details. • Choose paper with neutral colors. • Consider a 2nd "spot color". • Ask for standard paper size. • Learn printing vocabulary. • The final decisions are yours.

  14. Cost saving tips • Consider advertising. • Non-profit status lowers postage rates. • Bulk mailing and bar codes. • Find mailing alternatives. • Edit continuously. • Publish sparingly. • Ask how to cut costs.

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