How To Build a Strong Brand Presence by Using Social Media Effectively

1. How To Build a Strong Brand Presence by Using Social Media Effectively? Have you validated your brand’s presence over social media yet? Have you started crafting catchy headlines, creative visuals, and impressive images for your business? Did you miss upon collaborating with influencers to make your brand stand out? Did you get a referral from social media yet? Rewind back to the very first question, have you validated your brand’s presence over social media yet? Branding through social media might be a tell-a-tale thing for both online and offline businesses, but nurturing new relationships that eventually results in conversion is a continuous process. For business savvy, engaging customers on all the potential social media platforms is critical. Probably the thought of building a strong online brand presence is quite intriguing the emerging entrepreneurs.

2. With a lot of strategies and tactics overloaded on the internet, finding your secret recipe is like falling into the trap. The overwhelming profits are quite tempting, but the practices require some real struggle. If you are feeling that your business is being singled out and no strategy is working for you, try the ones mentioned in this blog with the help of ​social media marketing Toronto​. A great way to start a social media marketing strategy is by embedding social media profiles in online comments and websites. But, having said that, do not mark your presence on each and every platform available, instead find out which platform will be indispensable for your business. Are you ready to make your brand a “BRAND” that has the highest potential of conversion? Here are the ways for leveraging social media platforms for attracting and engaging new clients. Define an achievable goal: As we all know, nothing big is achieved without knowing the endpoint. No game is won if there is no end goal. The same ideology applies to social media campaigns and hence before starting the social media marketing campaign, you need to have a rhyme or a reason why you want to start the campaign. Whether it is for lead generation, brand awareness or engaging customers, everything has a different approach of marketing over the platforms, and hence, a goal is important before starting the campaign. Defining an achievable goal is the first step of the ladder that will take you towards the next level.

3. Selecting the platform based on the business niche: What do you think, why do you need to start a social media marketing campaign? Definitely, because you want your brand name to reach the right targeted audience! Once you define your marketing goal, you will further finalize the type of activities you would want to perform over the platform. Suppose that you include engagement activities using stories, and want to target the age group 55-60. But, you select Twitter as your marketing platform, would it justify the campaign? We suppose that you got your answer here, and hence we say that for targeting the audience, it is important to know where they are present. Just for information: ● Facebook has ​15.2%​ of users ranging between 18-24 age group, 26.8% between 25-34 years, 19.2% between 35-44 years, and so on in Canada. ● Twitter has 36.0% users ranging between 18-34 age group, 31% between 35-44years and only 9% of 65 years and beyond in Canada.

4. ● Instagram has 3.3% users between 13-17 years age group and 24% between 18-24 years. Your social media engagement activity should match with the interest of your targeted age group people. Your activities should compel them to engage with you and eventually make a purchase. Baby steps and little more efforts will help you reach heights: One should not directly jump into instant brand promotions over social media. If you are a novice brand, instant marketing won’t give you results. Instead, you need to follow the baby steps. First, set up your brand’s profile, describe the brand, and how it came into existence. Slowly and gradually, start building connections and trust amongst the audience. The next step is to flash the discounts and sale over the social media platform. Let the audience have their time to show their gratification towards the brand. However, constant and consistent engagement activity should also be performed to encourage buyers to make a purchase. Design an aesthetically appealing landing page that will attract them more over the website also. Utilize Social media unique features: Every particular social media platform has a peculiar feature that makes it stand out from the crowd. Just like the #Hashtags, stories, shoppable posts, the live video became relevant to the audience, you can create a post under various such feature categories. You can collaborate with a ​web design company Toronto and design some fascinating and quirky images that appeal to the end-users.

5. The audience today judge the brand based on their creativity in marketing over social media platforms like Instagram, Facebook, and Twitter. And hence it is important to create visually appealing stories and images that relate the best with the target audience. You have very less time for effective marketing, say, hardly 10 seconds when you can grab the audience’s attention in the given time. And hence a responsive utilization of the feature is the best way to make out from the social media campaign. Run online social media contests: Who doesn’t love getting the freebies over the internet? Running a contest over social media is a great way of attracting new followers and thereby generate more leads. An online report suggests that 1 in 3 contest entrants prefer to follow the brand and continue to receive the brand’s information. Such contests expand your audience reach, boost traffic, and bring in more qualified leads. Initially, it would be best if you try running free contests in order to increase the followers’ base.

6. Respond to the users as quickly as possible: The power, the audience has over the platforms can either make or break the brand’s image. However, we are just focusing on the former part. Social media platforms are excellent for building communication with the client. They ask their queries, leave behind their reviews, and it is your responsibility to acknowledge the same on the earliest basis. Quick response to the queries build a strong relationship foundation and leave behind a positive potential influence on the audience. You need to treat them respectfully, even if they are harsh or negative at a time. Don’t let them feel down or unattended for any strong reason. Social media platforms hold the superpower of showing your brands, A Bigger Picture, to the audience. Marking your presence over there, develops a sense of trust that further transforms into quality leads and conversions. The mantra that goes over social media marketing is, “Keep your customers happy and stay healthy.”

7. Contact Us Company Name: ​ Chameleon Digital Media Address: ​667 King Street West, 3rd floor Toronto, Ontario, M5V 1M9, Canada Phone:​ +1(416) 644-8597 Email id:​info@chameleondigitalmedia.com Website:​​https://www.chameleondigitalmedia.com/