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The Teen Market

The Teen Market . Mr. Cowan AMU4EI . The end of an era…. “Elvis in the army, Buddy dead, Little Richard in the ministry, and Berry nabbed by the Feds” became a bewildered rock and roll generation By 1959, rock and roll had lost many of its heroes

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The Teen Market

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  1. The Teen Market Mr. Cowan AMU4EI

  2. The end of an era… “Elvis in the army, Buddy dead, Little Richard in the ministry, and Berry nabbed by the Feds” became a bewildered rock and roll generation By 1959, rock and roll had lost many of its heroes A huge gap in the market appeared and needed to be filled

  3. Dick Clark Produced a new crop of idols and a fresh batch of songs for rock starved teens 1957 Clark found photogenic, well-groomed Italian teens, promoted them on his television show During the late 1950’s, rock and roll fans either lost or rejected their heroes Founded “American Bandstand”

  4. Lost Idols • Little Richard: • Renounced his bracelets and wild parties for the ministry of the Church • Was on a plane that almost crashed • Walked away from rock and roll in the middle of a show in front of 40,000 fans • “This is it. I am through. I am leaving show business to go back to God. If you want to live for the Lord, you can’t rock and roll too. God doesn’t like it.”

  5. Jerry Lee Lewis 22 year old Lewis married his 13 year old third cousin “I know lots of people married to 13 year olds” Marriage caused promoters to cancel 27 shows in 1957 Heckled at his final show as the crowed yelled out “baby snatcher”

  6. Elvis In 1958, Elvis entered the armed forces for 2 years Spent his time in Germany and refused to sing for the army Met his future wife there When he was discharged in 1960, he concentrated his efforts on motion pictures and only in 1968 returned to the stage

  7. Chuck Berry 1959, forced from the music scene by a ruling from a federal court 14 year old girl accused Berry of transporting her from Texas to St. Louis for immoral purposes

  8. The Day the Music Died February 3rd, 1959 Plane crash carrying Buddy Holly, Ritchie Valens, the Big Bopper crashes in a snow storm All very young, promising stars

  9. Buddy Holly Born Lubbock, Texas Career only lasted 1 ½ years Inspired the Beatles, The Rolling Stones, Bob Dylan and many more Chartered the plane that crashed Hits included: Everyday, Not Fade Away, That’ll Be the Day, Peggy Sue, Oh Boy, Rave On Video Clip: Buddy Holly

  10. La Bamba 1) Ritchie in Studio (49 mins) 2) La Bamba (120 mins) 2)Plane crash scene (132 mins)

  11. American Pie A long long time agoI can still remember howThat music used to make me smileAnd I knew if I had my chanceThat I could make those people danceAnd maybe they'd be happy for a whileBut February made me shiverWith every paper I'd deliverBad news on the doorstepI couldn't take one more stepI can't remember if I criedWhen I read about his widowed brideBut something touched me deep insideThe day the music died

  12. Booming Teen Market Lots of teens with lots of money to spend Just needed an excuse to spend it Record sales in the US went from $189 million to $600 million in less than a decade Rock and Roll swept not only the nation, but the world (Australia, England, India, Germany

  13. American Bandstand Started out as “Bandstand” in Philadelphia…spread quickly across the nation 150 teens danced to the popular hits of the time on TV Teens would race home to watch the newest dance crazes Dance along with the show Brought a clean cut image to Rock and Roll that didn’t exist before…became more acceptable

  14. Dance Fads Clarke and American Bandstand marketed a number of dances that became very popular… The Twist The Hucklebuck The Pony The Limbo The Mashed Potato Video Clips:

  15. The Payola Investigation Payola = “Pay for Play” Was an accepted practice in the industry Began in TV with contestants getting quiz answers in advance for money Investigations focused on Disc Jockeys who played Rock and Roll DJ’s were given cars and cash to play certain records over others Many were fired (Dick Clarke was not)

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