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Overview of the Marketplace

Overview of the Marketplace. Penetration of Tea. (% of Population – Two Weeks). Source: NFO Research Share of Intake Panel — 1988, 1998. Consumption Rate — Ounces per Person. (Avg. Ounces per Drinker – Two Weeks). Source: NFO Research Share of Intake Panel — 1988, 1998.

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Overview of the Marketplace

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  1. Overview of the Marketplace

  2. Penetration of Tea (% of Population – Two Weeks) Source: NFO Research Share of Intake Panel — 1988, 1998

  3. Consumption Rate — Ounces per Person (Avg. Ounces per Drinker – Two Weeks) Source: NFO Research Share of Intake Panel — 1988, 1998

  4. How Tea Is Consumed (% of Ounces of Tea Consumed) Source: NFO Research Share of Intake Panel — 1988, 1998

  5. Hot Tea Drinkers

  6. Age of Hot Tea Drinkers Source: NFO Research Share of Intake Panel — 1988, 1998

  7. Regionality of Hot Tea Drinkers Source: NFO Research Share of Intake Panel — 1998

  8. Demographic Summary — Hot Tea Source: NFO Research Share of Intake Panel — 1998

  9. Hot Tea Consumption At Home and Away (Index of ounces consumed) Source: NFO Research Share of Intake Panel — 1998

  10. When Hot Tea Is Enjoyed Source: NFO Research Share of Intake Panel — 1998

  11. What Gets Added to Hot Tea Source: NFO Research Share of Intake Panel — 1998

  12. Iced Tea Drinkers

  13. Age of Iced Tea Drinkers Source: NFO Research Share of Intake Panel — 1988, 1998

  14. Regionality of Iced Tea Drinkers Source: NFO Research Share of Intake Panel — 1998

  15. Demographic Summary — Iced Tea Source: NFO Research Share of Intake Panel — 1998

  16. When Iced Tea Is Enjoyed Source: NFO Research Share of Intake Panel — 1998

  17. Iced Tea Consumption At Home and Away (Index of ounces consumed) Source: NFO Research Share of Intake Panel — 1998

  18. What Gets Added to Iced Tea Source: NFO Research Share of Intake Panel — 1998

  19. Changes In Types of Iced Tea Consumed Source: NFO Research Share of Intake Panel — 1988, 1998

  20. Type of Iced Tea Consumed by Region Source: NFO Research Share of Intake Panel — 1998

  21. Where Ready-To-Drink Tea Is Purchased Source: NFO Research Share of Intake Panel

  22. Percent of Population Drinking Specialty Teas Source: NFO Research 1998 Multicard screener

  23. Specialty Tea Drinkers’ Age Source: NFO Research 1998 Multicard screener

  24. Specialty Tea Drinkers’ Income Source: NFO Research 1998 Multicard screener

  25. Regionality of Specialty Teas Source: NFO Research 1998 Multicard screener

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