1 / 15

RFID & SOCCEREX 2010

RFID & SOCCEREX 2010. 25 th March 2010. Z-CARD 2010. 2010: Increasingly competitive market Need: Diversify services and highlight Z-CARD as market leaders in innovation Response: Focus/push on New Product Development e.g. RFID,OR, 3D,QR, All Weather. RFID Z-CARD NEW PRODUCT.

Download Presentation

RFID & SOCCEREX 2010

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. RFID & SOCCEREX2010 25th March 2010

  2. Z-CARD 2010 • 2010: Increasingly competitive market • Need: Diversify services and highlight Z-CARD as market leaders in innovation • Response: Focus/push on New Product Development e.g. RFID,OR, 3D,QR, All Weather

  3. RFID Z-CARDNEW PRODUCT

  4. RFID: Introduction • RFID = Radio Frequency Identification Device • Digital device for holding and reading data (2 parts) • 1. Chip + antennae (RFID card) • 2. Reader (for receiving/transmitting signal) • Compact and robust – Can fit into Z-CARD cover • Think – Magnetic strip or Radio frequency Barcode not re-loadable Smart Card • Current marketplace: Ticketing: Public transit, transportation and logistics, asset tracking & retail sales, security access

  5. RFID: Our Partners • RFID Partner: Magnadata • Specialist in Intelligent ticketing – magnetic tickets, smart cards and tags • Exclusive 12 month mutual agreement in operation • Operating territories: • USA, Canada, UK, Holland, Spain, Italy, Norway, Italy, Norway, Sweden, Portugal, EIRE, Dubai, Abu Dhabi, Australia • Production process: 3 Steps • Magnadata print inactive RFID Card and supply to Alpha • Alpha print insert and back cover, then fold and finish (with RFID Card as front cover) • Magnadata to load finished Z-CARD and dispatch • Lead time: Approx 15 working days (for tickets) • Cost per RFID: Approx £0.60 per unit (50,000 units)

  6. RFID with Z-CARD: Benefits • Innovative • Measurable form of media • Added value/uplift in sales • Differentiation from competitors • Tap into current RFID market place Disposable + benefits = high volume sales

  7. Case Study: 3 Day Freedom Pass • Ireland’s No 1 Bus operator - Over 500,000 people travel on Dublin Bus Network per day, 150 million annually • Dublin Bus City + Guinness Tour - Dublin’s Top Tourist attraction • RFID card readers in-use for Student Pass/3 day Freedom Pass • DB Objective: Condense all current timetables into one user-friendly format • Z-CARD Objective: Find a test case for RFID • RFID + Z-CARD (3-Day Freedom Pass) as one marketing piece: 40,000 units test case • “We are very excited about the initial positive response from visitors to Dublin who have used the new style 3 day Freedom Ticket.” Chris McCormack – Dublin Bus.

  8. Potential Revenue Streams • Transit- trains, buses, airports, ferries, automotive • Tourism - All-inclusive holiday resorts, ski resorts/ attractions/museums/theme parks • Exhibitions & events - Delegate passes • Sport/Music - Entry to stadia/venues for events • Retail - Security tags with product info • Schools/Universities - Student passes, campus cards • Business Activities – Company security passes

  9. Soccerex: Full-Time Analysis

  10. Football – The Ideal Platform • Historically - Tactical: Premiership, SFA, SPL • 2010 - Strategic: Targeted approach + marketing support • Avg 250K print spend each season per club (top 68 clubs) - Print Week • Objective 1: Maximise potential of cash rich sector for Z-CARD • Objective 2: Raise awareness of Z-CARD RFID

  11. Football Sector: Strategy 1: Primary Goal • Target Barclays Premiership, Coca Championship, Coca Cola Leagues 1 & 2 2: Secondary Goal • Relationship development = long term ticketing solution for top 50 clubs 3: Tertiary Goal • Continue to raise Z-CARD profile with associated sponsor/partner brands for World Cup 2010

  12. Soccerex – An Overview • Global leader in Business of Football • 3 events, 3 different continents annually • Associated with top level delegates from the Football Industry • Nov 09: Johannesburg • Z-CARD SA exhibiting • Networking, fact finding, raising brand profile • Contact with FC Business Magazine and Soccerex • Feb 10: Goal Fever round card tip-in to FC Business Magazine • March 10: Barter Deal Exhibit at Soccerex European Forum in Manchester

  13. Soccerex European Forum • 2 day event – 1,200 delegates • Soccerex Forum Z-CARD handed to each delegate • Soccerex Forum display boxes created additional noise • Showcased Z-CARD industry relevant portfolio • SoccerMatch Sessions – pitch: 12 Football League Clubs • Introduced new product i.e. RFID, All-Weather, K-Format Lanyard (Puma), QR codes use

  14. Shirt Shape CoversPick Up The Latest Kit! • NEW Shirt Shape Kit Cards • Distribution: Displays, Squad and Formation Boards • Handouts on match day – drive new season shirt sales • Commercial offering for club shops (low cost/high vol) • Highly collectable targets the younger sports fan • Generated new product buzz to support Z-CARD portfolio

  15. Results • Over 100 live contacts established • Quoting 11 FL clubs (previously only 3) • Arsenal, Newcastle, Blackburn, Wigan, Bolton, Burnley, Newcastle, Coventry City, West Ham, Liverpool & Leicester City FC • Developing relationship with Fortess GB: RFID reader system provider • Incorporating other sectors • Tourism, Charities, Financial, Trade Publishing, Stadia • Events i.e Free Style Football, Euro Beach Soccer, SoccerFusion Music Festival • Total over 1 million units in sales pipeline for 2010 (potential for Jun-Aug)

More Related