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Branding in 20 Minutes!

Entrepreneurs Connect. Digital Marketing for Entrepreneurs. Entrepreneurs Connect. Branding in 20 Minutes!. VONT. Started in 2007 by Ethos to bring best-in-class digital marketing and website development to northern New England Currently have 26 staff serving over 150 clients. | 2.

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Branding in 20 Minutes!

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  1. Entrepreneurs Connect Digital Marketingfor Entrepreneurs Entrepreneurs Connect Branding in 20 Minutes!

  2. VONT • Started in 2007 by Ethos to bring best-in-class digital marketing and website development to northern New England • Currently have 26 staff serving over 150 clients |2

  3. VONT |3

  4. Agenda • Website – what is its role in the age of social media? • Digital Marketing – where to start, moving beyond the basics |4

  5. The role of the website in a social media world • Website provides “findable” content hub • Important for brand content, transactions or applications, brand voice, long-form content (blog) • Home for campaign-specific landing pages • Think of it as “hub and spoke” model – website is hub, social platforms are spokes |5

  6. Mobile • Don’t settle for less than a fully responsive website • Typically 30-70% of website traffic is mobile now • Especially important if you plan to leverage social media or target a younger audience • Conversion and cross-device attribution still big challenges on mobile devices |6

  7. Digital Marketing • Good news: Cost effective, highly targetable, highly measurable • Bad news: Can be overwhelming – how to prioritize? |7

  8. The Decision Making Funnel • Least qualified hardest to convert • More qualified easierto convert • Most qualified easiestto convert • Content, Display, Video, Remarketing • Search Engine, Content, Display, Video, Remarketing • Search Engine, Content, Remarketing |8

  9. Best Places to Start • Search Engines • Generally most qualified source of prospective customers • Paid Search (PPC/SEM) is an instant-on source of qualified traffic • Search Engine Optimization is foundational • Blogging builds search visibility over time • Set up Google My Business Page |9

  10. Best Places to Start • Social Media and Blogging • Grows your search engine visibility over time • Gives you a chance to show your expertise, bring value, entertain – build relationships • Paid Social Media advertising allows some of the richest targeting online and delivers bonus viral reach Post from company with 7,500 Likes |10

  11. More Advanced • Inbound Marketing is a methodology and tool set that ties together social media, blogging, offers and email – best for TOF/MOF, research intensive buying cycles • It focuses on creating useful content that attracts people to your website where they can learn more about you on their own terms |11

  12. More Advanced • Remarketing - Advertise to people who have visited your website – good for reminder advertising • Conversion Rate Optimization – making your site produce better results from the same number of visitors |12

  13. One to Watch • Programmatic Advertising – Highly automated eco-system for display and video advertising • Fastest growing segment of digital advertising • Target by audience or context or even by physical addresses, lookalikes or based on purchase histories |13

  14. Highly Measurable |14

  15. Entrepreneurs Connect Digital Marketingfor Entrepreneurs Entrepreneurs Connect Branding in 20 Minutes! Want a copy?http://www.ethos-marketing.com/entrepreneurs-connect/

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