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“Everything should be made as simple as possible. But not simpler.” -Albert Einstein

“Everything should be made as simple as possible. But not simpler.” -Albert Einstein. http://instagr.am/p/nm695/. Today we will try to answer these questions…. What is (and what isn’t) social media? Should we be using social media ? What time is lunch?

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“Everything should be made as simple as possible. But not simpler.” -Albert Einstein

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  1. “Everything should be made as simple as possible. But not simpler.” -Albert Einstein

  2. http://instagr.am/p/nm695/

  3. Today we will try to answer these questions… What is (and what isn’t) social media? Should we be using social media? What time is lunch? How can we use social media to better communicate with our audience? What if someone says mean things about us? Isn’t this just a waste of staff time and a distraction from our core mission? How much time does social media take to use? Who are the experts at this?

  4. Social media is…

  5. Social media is… Content

  6. Social media is… RELATIONSHIPS Content

  7. Social media is… RELATIONSHIPS Content Multi-Media

  8. Social media is… Pertinent RELATIONSHIPS Content Multi-Media

  9. Social media is… Pertinent RELATIONSHIPS Content Multi-Media FUN!

  10. Social media is… Pertinent RELATIONSHIPS Content Multi-Media NOT GOING AWAY FUN!

  11. Social media is… Pertinent GROWING RELATIONSHIPS Content Multi-Media NOT GOING AWAY FUN!

  12. Social media is… Pertinent GROWING SOCIAL RELATIONSHIPS Content Multi-Media NOT GOING AWAY FUN!

  13. so-cial [soh-shuhl] Living or disposed to live in companionship with others or in a community, rather than in isolation.

  14. Small group activity • Does your agency currently have a social media strategy? (do you know what it is) • Does your agency have a social media use policy on work time? (what is it) • Are you currently personally using any social media? (which outlets) • Is your agency currently using any social media? (which outlets)

  15. Report out

  16. LUNCH!

  17. Who is your intended audience?Who do you want to have a conversation with? • Parents

  18. Who is your intended audience?Who do you want to have a conversation with? • Parents • Teens

  19. Who is your intended audience?Who do you want to have a conversation with? • Parents • Teens • Student Athletes

  20. Who is your intended audience?Who do you want to have a conversation with? • Parents • Teens • Student Athletes • Colleagues

  21. Who is your intended audience?Who do you want to have a conversation with? • Parents • Teens • Student Athletes • Colleagues • Policy Makers

  22. Who is your intended audience?Who do you want to have a conversation with? • Parents • Teens • Student Athletes • Colleagues • Policy Makers • General Public

  23. Who is your intended audience?Who do you want to have a conversation with? • Parents • Teens • Student Athletes • Colleagues • Policy Makers • General Public • College Students

  24. Who is your intended audience?Who do you want to have a conversation with? • Parents • Teens • Student Athletes • Colleagues • Policy Makers • General Public • College Students • Donors

  25. What does that audience have to say to you? What do you have to say to them?

  26. Are you where the conversation is happening? • Are they Tweeting? • Are they blogging? • Are they on Facebook? • Are they watching videos? • Are they looking at pictures? • Are they creating THEIR own media?

  27. Do you have a message crafted? • Don’t text and drive • Drink 1% milk • Exercise 30 minutes per day • Have family dinners • Save the whales • Donate to our fund • Vote for Pedro

  28. Do you need their input or action? • Get out the vote • Attend school board meeting • Come to town hall meeting • Take our survey • Call us if you need help with your recovery • Are you outraged? • Send us a check

  29. Can you and are you willing to respond to their input? • I need help • I hate you guys • You never returned my call • You guys are idiots • You guys are great • Visit my web site to learn how to make money from home • Go here for male enhancement pills

  30. http://www.globalnerdy.com/2008/12/30/the-air-forces-rules-of-engagement-for-blogging/http://www.globalnerdy.com/2008/12/30/the-air-forces-rules-of-engagement-for-blogging/

  31. http://area2oh3.com/post-response-assessment-agency-version/

  32. How does this fit our mission? • KPBS Radio, San Diego: Texting Service Aims At Keeping New Moms And Babies Healthy • CNN “the Chart” blog: Texting program to help teens quit smoking • Social Work magazine, April, 2010: Social Networking in Addiction Recovery — Raising Hopes, Concerns

  33. How does this fit our mission? • Addiction Recovery mobile apps • Links to parenting articles and other resources • PSA distribution via tumbler, youtube, etc

  34. How does this fit our mission? http://mashable.com/2012/02/25/when-parents-text-15-best/#4992913-21st-Century-Parenting

  35. www.youtube.com/mcrud2

  36. Isn’t this going to take up a lot of our valuable staff time?

  37. Where are you? Where do you want to be?

  38. Source: http://bit.ly/9NBmcc

  39. ONE WEEK OF WEB 2.0 Source: Image from http://museumtwo.blogspot.com/2008/04/how-much-time-does-web-20-take.html

  40. DO: Have a social media strategy DON’T: Wait until your strategy is done to get started

  41. DO: Plan long term DON’T: Forget that trends are changing FAST

  42. DO: Pay attention to your feeds DON’T: Forget to listen. And talk back

  43. DO: Sound off on important topics DON’T: Whine, complain, or be mean.

  44. DO: Let people know what you are up to DON’T: Only promote yourself

  45. DO: Let your passion be known DON’T: Go to far with letting your passion be known

  46. DO: Starve your agency for the sake of your social media efforts DON’T: Starve your social media efforts

  47. DO: Join the conversation DON’T: Join the conversation just because I said so

  48. General social media resources www.mashable.com http://www.youtube.com/nonprofits http://www.pewinternet.org/ http://www.kff.org/entmedia/internet.cfm(Kaiser Family Foundation internet& health study) http://www.ladonnacoy.com/

  49. Prevention Network social media links • www.twitter.com/kendail • www.twitter.com/pnmichigan • https://www.facebook.com/pages/Prevention-Network-Michigan/340383004922?ref=ts%3F7%2C15 • www.facebook.com/mcrud96 • https://www.facebook.com/pages/Parenting-Awareness-Michigan/344643609571

  50. Or, the old fashioned way Prevention Network 800-968-4968 kend@preventionnetwork.org

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