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The Importance of mCommerce Within eCommerce

Commerce is slowly moving from brick and mortar stores, to online and mobile. According to BigCommerce, 67% of millennials and 56% of generation X, prefer to purchase products online, rather than going into a store to shop. In order to stay on top of industry trends in this age, you must have eCommerce, and mCommerce incorporated into your business.

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The Importance of mCommerce Within eCommerce

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  1. The​​​​Importance​​​​of​​​​mCommerce​​​​Within​​​​eCommerce Commerce​​is​​slowly​​moving​​from​​brick​​and​​mortar​​stores,​​to​​online​​and mobile.​​According​​to​​BigCommerce,​​67%​​of​​millennials​​and​​56%​​of​​generation X,​​prefer​​to​​purchase​​products​​online,​​rather​​than​​going​​into​​a​​store​​to​​shop.​​In order​​to​​stay​​on​​top​​of​​industry​​trends​​in​​this​​age,​​you​​must​​have​​eCommerce, and​​mCommerce​​incorporated​​into​​your​​business. eCommerce​​includes​​all​​forms​​of​​doing​​business​​through​​the​​online​​exchange of​​data,​​where​​mCommerce​​is​​the​​trading​​of​​products​​through​​mobile,​​or wireless,​​handheld​​devices,​​like​​a​​mobile​​phone​​or​​tablet,​​using​​a​​mobile​​app. While​​these​​two​​are​​different,​​neither​​should​​be​​prioritized​​over​​the​​other. Internet​​​​Usage One​​main​​difference​​between​​the​​two,​​is​​that​​eCommerce​​will​​always​​require using​​an​​Internet​​connection.​​Without​​WiFi,​​or​​an​​Internet​​connection​​in general,​​a​​user​​cannot​​purchase​​products​​from​​your​​website.

  2. On​​the​​other​​hand,​​if​​a​​user​​has​​your​​app​​downloaded​​to​​their​​phone,​​they​​can make​​a​​purchase​​anywhere,​​anytime,​​whether​​the​​user​​is​​connected​​to​​the WiFi​​or​​not.​​This​​is​​why​​working​​with​​an​​​eCommerce​​mobile​​app​​development company​​​can​​be​​beneficial​​for​​your​​business. The​​​​Experience In​​order​​to​​grow​​your​​business,​​you​​need​​to​​ensure​​that​​you​​have​​a​​positive experience,​​across​​all​​platforms​​and​​aspects​​of​​your​​business.​​If​​a​​user​​looks for​​your​​app​​in​​the​​app​​store,​​and​​it​​isn’t​​there,​​you’re​​probably​​losing​​out​​on​​a sale​​that​​your​​business​​​could​​have​​​gained.​​Keeping​​a​​positive​​experience within​​every​​aspect​​of​​your​​business​​is​​more​​than​​important;​​you​​have​​to​​keep your​​customers​​happy. In​​order​​to​​keep​​a​​solid​​experience​​for​​your​​customers,​​having​​a​​stellar​​design is​​also​​very​​important.​​If​​you​​don’t​​work​​with​​an​​​eCommerce​​website​​design company​,​​you​​probably​​should​​consider​​hiring​​one​​to​​make​​sure​​that​​your web​​design​​(and​​mobile!)​​stay​​consistent​​with​​your​​brand,​​and​​that​​your website​​or​​app​​look​​like​​a​​trustable​​place​​to​​make​​a​​purchase. Mobile​​​​Usage In​​a​​study​​done​​by​​BigCommerce,​​​20%​​of​​American​​shoppers​​​have​​made​​a purchase​​from​​their​​mobile​​phone​​while​​they​​are​​in​​the​​car,​​or​​in​​the

  3. bathroom.​​People​​are​​truly​​making​​purchases​​from​​everywhere​​and anywhere,​​which​​is​​why​​it​​is​​so​​important​​to​​have​​a​​mobile​​presence​​if​​you’re a​​retailer​​or​​merchant. If​​people​​are​​making​​purchases​​from​​the​​bathroom,​​than​​I​​have​​no​​doubt​​that users​​are​​browsing​​their​​retail​​apps​​while​​they​​wait​​in​​line,​​are​​on​​their​​lunch break,​​at​​work,​​etc.​​As​​one​​of​​the​​leading​​​mobile​​app​​development​​agencies​​in Chicago​,​​we​​understand​​and​​see​​the​​importance​​of​​mobile.​​Mobile​​usage​​has increased​​tremendously​​over​​the​​past​​few​​years,​​and​​that​​number​​will​​only continue​​to​​skyrocket​​for​​the​​years​​to​​come! TechCrunch​​reported​​​that​​users​​are​​using​​over​​30​​apps​​per​​month,​​whereas just​​a​​few​​years​​ago,​​that​​number​​was​​around​​26.​​As​​more​​and​​more​​mobile app​​design​​companies​​launch​​useful​​app’s​​into​​the​​iOS​​and​​Android​​stores,​​the more​​people​​will​​continue​​using​​apps​​that​​either​​help​​them​​in​​their​​day-to-day life,​​or​​that​​they​​simply​​find​​enjoyable​​(like​​PokemonGo!). So​​​​What? So,​​if​​you​​have​​an​​online​​store​​and​​have​​customers​​that​​continue​​to​​make purchases​​from​​you,​​than​​you​​are,​​no​​doubt,​​in​​need​​of​​a​​mobile​​application. Consider​​getting​​into​​contact​​with​​an​​expert​​​eCommerce​​website​​design​​and development​​agency​​​to​​help​​you​​out!

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