REGIONAL ECONOMIC DEVELOPMENT

1. REGIONAL ECONOMIC DEVELOPMENT

2. REGIONAL ECONOMIC DEVELOPMENT LIVE WORK PLAY

3. Metro Milwaukee 4 County Region

4. New York • Los Angeles • Chicago • Boston • Philadelphia • Detroit • Washington • Houston • Nassau-Suffolk • Pittsburgh • St. Louis • Cleveland • Atlanta • Minneapolis • Baltimore • Dallas • Newark • Orange county • San Diego • Oakland • Seattle • Miami • Tampa • Phoenix • Riverside • New Haven • San Francisco • Cincinnati • Kansas City • Denver • Milwaukee • Portland • New Orleans • Indianapolis • San Jose • Bergen-Passaic • Buffalo • Columbus • Norfolk • San Antonio • Harford • Rochester • Fort Lauderdale • Fort Worth • Sacramento • Charlotte • Louisville • Greensboro • Dayton • Memphis • Los Angeles • New York • Chicago • Boston • Philadelphia • Detroit • Washington • Houston • Atlanta • Dallas • Riverside • Nassau-Suffolk • Minneapolis • San Diego • St. Louis • Orange County • Pittsburgh • Baltimore • Phoenix • Cleveland • Oakland • Tampa • Seattle • Miami • Newark • New Haven • Denver • San Francisco • Kansas City • Cincinnati • Spring? • San Jose • Norfolk • Milwaukee • Indianapolis • Sacramento • Fort Worth • Columbus • San Antonio • Bergen-Passaic • New Orleans • Fort Lauderdale • Orlando • Buffalo • Charlotte • Harland • Salt Lake City • Rochester • Greensboro • Middlesex • Los Angeles • New York • Chicago • Boston • Philadelphia • Washington • Detroit • Houston • Atlanta • Dallas • Riverside • Phoenix • Minneapolis • Orange County • San Diego • Nassau-Suffolk • St. Louis • Baltimore • Seattle • Tampa • Oakland • Pittsburgh • Miami • Cleveland • Denver • Newark • Portland • Kansas City • San Francisco • Fort Worth • New Haven • San Jose • Orlando • Cincinnati • Sacramento • Fort Lauderdale • Indianapolis • San Antonio • Las Vegas • Norfolk • Columbus • Charlotte • Milwaukee • Bergen-Passaic • Salt Lake City • New Orleans • Austin • Greensboro • Nashville • Raleigh 1 New York • Chicago • Los Angeles • Boston • Philadelphia • Detroit • Washington • Pittsburgh • Nassau-Suffolk • St. Louis • Cleveland • Baltimore • Minneapolis • Newark • Houston • Atlanta • Dallas • Oakland • New haven • San Francisco • Seattle • Cincinnati • Orange County • Milwaukee • Kansas City • San Diego • Bergen-Passaic • Buffalo • Miami • Indianapolis • New Orleans • Riverside • Columbus • Tampa • Denver • Norfolk • Portland • San Jose • Phoenix • Harford • Rochester • Dayton • San Antonio • Louisville • Memphis • Providence • Middlesex • Charlotte • Greensburo • Albany Top 50 Metro Markets By population 1970 1980 1990 2000

5. Comparable metro areasMMAC Benchmarking Data 2004 Milwaukee 1,514,313 39,731 51,798,479

6. Metro Job Trends: 1990-2004

7. Per capita personal incomeMMAC Benchmarking Data 2004 Milwaukee 28,009 34,308 22.5%

8. Fortune 500 Headquarters per 100,000 peopleMMAC Benchmarking Data 2004 Milwaukee 8 1,514,313 .53

9. Performing Arts Groups per 100,000 Pop.MMAC Benchmarking Data 2004 Milwaukee 64 1,509,818 4.24

10. Minority Owned Businesses with Employees - 1997 Milwaukee 1,572 384,591 408.7

11. Region Milwaukee 7 County Region

17. What’s The Benefit? • Standing alone Waukesha competes with the likes of Rockford and the Quad Cities • Together, the 7 compete with anyone

18. Best Practices • Review of 20 peer regions • Written reports on best practices • Columbus, Cleveland, Cincinnati - MMAC/GMC/City of Milwaukee on-site visits • Portland-Vancouver • Buffalo-Niagara Falls • Minneapolis-St. Paul • Boston • Baltimore • MILWAUKEE • Detroit • Pittsburgh • Cleveland • Salt Lake City-Odgen • Columbus • Oakland Indianapolis • Cincinnati • Sacramento • Kansas City • Raleigh-Durham-Chapel Hill • Charlotte-Gastonia-Rock Hill • Nashville • Orlando • San Antonio

19. Lessons Learned • Regional approach in all cases • A success regional strategy must include a focus on the central city • Entities are private sector, often chambers with affiliate organizations • Business retention, expansion, and attraction are core of ED programs • Web-based systems are standard and expected tools • Economic development programs with dedicated funded at $2 to $4 million

20. Retention/Attraction/Expansion of New Regional Income Metro Milwaukee Region Providers of Goods New Regional Income Providers of Services

21. Regional Economic Development Advisory Council • Thirty Two member advisory council made up of business, economic development and government and community leaders from the region • Co-chaired by the Mayor of Milwaukee, MMAC and GMC chairs • Full Council meets 4 times per year to assess progress and identify results Executive Partners • Launch Initiatives: • Regional call program to identify specific company issues and broad trends • One stop business attraction and expansion • Link the region’s inner cities to regional growth opportunities. • Execute a regional branding and marketing effort to coordinate and unify a regional message Business Milwaukee

22. Regional Economic Development Advisory Council • Co-branded team staffed by MMAC/MDC, GMC and Spirit of • Milwaukee to execute on the business plan supporting the retention, expansion and attraction of business in greater Milwaukee • Seven member executive team, made up of co-chairs and other key economic development campaign leaders • Meet quarterly to address implementation of business plan for economic development • Build agenda for full Economic Advisory Council Goal: A world-class business environment to support the retention, expansion and attraction of companies in the greater Milwaukee region. Business Milwaukee

23. EconomicDevelopment 2005-2006 Objectives Key Initiatives • Regional Identity • Business Call Program • Business Attraction and Expansion Website • Attraction & Retention of Diverse Talent • Regional Economic Development Advisory Council • Develop infrastructure and policies for Regional Resource Center. • Campaign Fundraising

24. Deliverables • One regional strategy • Partnership between business and local government • Fact-based policy improvements • Business attraction and marketing tool with a common regional brand • Central city initiative linked to regional growth A competitive, world-classbusiness location to live, work and play.

25. All for One, One for All

26. May 24-25, 2005, Lake Geneva • 36 Influencers • Six counties • Over 15 various industries Hosted by Mayor of Milwaukee, GMC & MMAC

27. Current Regional Marketing Efforts

28. Ozaukee Higher Education Arts /Culture Racine Milwaukee Talent Recruitment Convention/ Tourism Economic Development Walworth Waukesha Government Realtors Washington Kenosha Business Media Future Ideal Promotional Model

30. Connectivity • Key Words, Publicity, Joint Promotion drive traffic to website • Website pitches a global story, yet drives qualified leads or curious parties to specific locations – e.g. Port Washington’s website

31. Regional Vision “To compete as a world-class metropolis by 2010, Milwaukee and its surrounding communities must present one face to the world and ourselves – free from the borders of geography, politics and industry – dedicated to mutual support and collaboration.”

32. A Regional Identity – 2005-2006 Objectives • Assemble team of regional leaders to develop and implement guerrilla marketing initiatives • Develop an intra-regional identity campaign • Conduct a follow-up study on the 2002 benchmark research on local and national perceptions of the region.

33. CAMPAIGN FUNDING $12.2 million 12 10 8 6 4 2 0 $8.9 million $7.1 million

34. FOUNDING CONTRIBUTORS (to date) • PRIVATE SECTOR • Robert W. Baird • The Bradley Foundation • Journal Communications • Northwestern Mutual • M&I Marshall & IIsley Bank • SBC Ameritech • We Energies • PUBLIC SECTOR • City of Milwaukee • Kenosha/Milwaukee/ Racine/Waukesha Counties • State of Wisconsin

35. REGIONAL ECONOMIC DEVELOPMENT